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Media Strategy Mastery: Writing, Communications & Marketing - Panter - 25.07.2022 Media Strategy Mastery: Writing, Communications & Marketing Published 6/2022 MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz Language: English | Size: 7.19 GB | Duration: 7h 46m Learn to clarify your brand story & understand content writing before your start content marketing and public relations What you'll learn This course is launched to help people understand how to assemble content for online growth to build online authority, presence and generate leads. The course content is more than 6 hours. The course is designed to help small businesses offering any product or services build online authority through content You will learn concepts of brand storytelling and copywriting by understanding how to build trust, business leads and customer loyalty You will understand the difference between paid media, owned media, earned media and shared media and how to implement various strategies to attract clients. Requirements No writing experience needed Description The course is launched to help people understand how to assemble content for online growth to build online authority, presence and generate leads. This course is designed for start-up founders/ co-founders, content writers and content marketing professionals.The course content is more than 6 hours. The course is designed to help small businesses offering any product or services build online authority through good quality content.You will learn concepts of brand storytelling and copywriting by understanding how to build trust, business leads and customer loyaltyYou will understand the difference between paid media, owned media, earned media and shared media. How to implement various strategies to attract leads. You'll be able to identify key elements in brand storytelling, the science behind it, emotional hooks, clarify your message and also the difference between brand storytelling and content marketing.There are 6 modules in the course. Those modules include Brand Storytelling Model, Inbound and Content Marketing Framework, Copywriting and Communications Framework, The PESO Blueprint (Paid, Earned, Shared and Owned Media), Authoritative Brand Story Formula and Content Writing Intensive.Each module is designed and created based on personal experience and feedback from experts in the industry. The PESO model is must for start-ups because they will realise the importance of earned media and how to generate ideas for the brand. Overview Section 1: Level 1: Brand Storytelling Model Lecture 1 Course Introduction Lecture 2 Meet your Instructor Lecture 3 Emotions: A key element in brand storytelling Lecture 4 Why you should read Simon Sinek's book Lecture 5 The art and science of brand storytelling Lecture 6 Five emotional hooks to make your content better Lecture 7 Top 3 mistakes brands make Lecture 8 How to clarify your brand message Lecture 9 Difference between brand storytelling and content marketing Lecture 10 Which one is better: Brand storytelling or Content marketing? Lecture 11 Psychological insights to improve content marketing Section 2: Level 1: Content and inbound marketing fundamentals Lecture 12 Introduction to content marketing Lecture 13 Why you should learn content marketing? Lecture 14 Knowledge and skills needed to be a good content marketer Lecture 15 Content creation framework and content ideas Lecture 16 Effective blogging tips Lecture 17 Promoting your content: Organic and paid Lecture 18 What are the fundamentals of inbound marketing Lecture 19 Why buyer persona is an important part of inbound marketing Lecture 20 How to create a buyer persona in content marketing Lecture 21 How to align inbound marketing with sales Section 3: Level 1: Copywriting and Communications Framework Lecture 22 What are the secrets of a brilliant copy Lecture 23 How to research before writing Lecture 24 Mastering the five elements of copy Lecture 25 What is the role of business communications in content marketing Lecture 26 Importance of leadership storytelling in corporate communications Lecture 27 How to measure the impact of communications strategy Section 4: Level 1: The PESO Blueprint Lecture 28 The PESO Model Lecture 29 PESO Chart Lecture 30 Social media content: The Foundations Lecture 31 Social Media Listening and Monitoring: A must have for online companies Lecture 32 KPIs in shared media Lecture 33 How to measure your social ROI Lecture 34 Understanding news copy for content marketing Lecture 35 Why create an online newsroom Lecture 36 Taking action Lecture 37 Future of content marketing Lecture 38 Final words: A path to success in communications and marketing Section 5: Level 2: Authoritative Brand Story Formula | 4 Day Series Lecture 39 Day 1 Lecture 40 Day 2 Lecture 41 Day 3 Lecture 42 Day 4 Lecture 43 Day 5 Section 6: Level 2: Content writing intensive Lecture 44 Day 6 Lecture 45 Day 7 Lecture 46 Day 8 This course is designed for start-up founders/ co-founders, content writers and content marketing professionals.,This course is useful for entrepreneurs, content marketing and professionals working in the mass media sector Download from RapidGator Download from Rapidgator: Download from Keep2Share |