Digital Marketing - Seo, Social Media, Content, Online Ads - Druckversion +- Forum Rockoldies (https://rockoldies.net/forum) +-- Forum: Fotobearbeitung - Photoshop (https://rockoldies.net/forum/forumdisplay.php?fid=16) +--- Forum: E-Learning, Tutorials (https://rockoldies.net/forum/forumdisplay.php?fid=18) +--- Thema: Digital Marketing - Seo, Social Media, Content, Online Ads (/showthread.php?tid=58410) |
Digital Marketing - Seo, Social Media, Content, Online Ads - Panter - 17.08.2022 Digital Marketing - Seo, Social Media, Content, Online Ads Published 6/2022 MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz Language: English | Size: 10.11 GB | Duration: 13h 28m Learn Digital Marketing Strategies, SEO, B2B, B2C, Search, Keywords, Social Media, Email Marketing, Content vs Paid Ads What you'll learn Understand what Search Engine Marketing is and its difference from SEO Understand what is B2B and B2C along with the different strategies Determine the structure of google search results like ads and others Discuss Search Media Marketing (SMM) and Content Marketing Determine the purpose of content creation and the steps to create content Know the different Social media platforms that you could use in doing business Learn what is content marketing Know the different types of content Learn Effective Marketing Strategies Discuss Search Engine Optimization Learn Email Marketing and Mobile Marketing Be able to create a Digital Marketing Strategy Familiarize with the Steps on creating digital marketing strategies and its factors Create Strategy and learn the Things to Consider in Digital Marketing Learn Search Engine Optimization and The Different Search Engines Know how Google search engine works What is Organic listing on Google search results and other factors Learn the different types of keywords Content that ranks example and keyword target and discussing other factors Important steps on keyword research - List of relevant keywords Discuss Meta tags and Meta Description on search content and other factors Understand Web traffic analysis with similar web tool Learn examples of backlinks on digital regenesys and other Discuss Facebook, Twitter, and LinkedIn How to Create and Customize a Facebook page Learn the different paid marketing metrics Understand the concept of marketing ads and other strategies Know how to use Facebook Ads Manager What is Twitter and its difference from other social media platforms Learn how to use LinkedIn Understand Email Marketing and how to use it to your advantage Requirements There are no requirements or pre-requisites for taking this course Description Get instant access to a 65-page workbook on Digital MarketingIntroduce yourself to our community of students in this course and tell us your goalsEncouragement and celebration of your progress every step of the way: 25% > 50% > 75% & 100%12 hours of clear and concise step by step instructions, lessons, and engagementThis course is designed for anyone who is interested in learning the best Digital Marketing course. Learn how to apply Digital Marketing skills in the real world from world-class Industry experts.What you will learn:Learn what is digital content marketingKnow the different types of contentDetermine the purpose of content creation and the steps to create contentLearn Effective Digital Marketing StrategiesDiscuss Search Engine OptimisationUnderstand what Search Engine Marketing is and its difference from SEODiscuss Search Media Marketing (SMM) and Digital Content MarketingLearn Email Marketing and Mobile MarketingBe able to create a Digital Marketing StrategyFamiliarize with the Steps on creating digital marketing strategies and its factorsCreate Strategy and learn the Things to Consider in Digital MarketingUnderstand what is B2B and B2C along with the different strategiesLearn Search Engine Optimisation and The Different Search EnginesKnow how Google search engine worksDetermine the structure of google search results like ads and othersWhat is Organic listing on Google search results and other factorsLearn the different types of keywords for digital marketingContent that ranks example and keyword target and discussing other factorsImportant steps on keyword research - List of relevant keywordsDiscuss Meta tags and Meta Description on search content and other factorsUnderstand Web traffic analysis with similar web toolLearn examples of backlinks on digital regenesys and otherKnow the different Social media platforms that you could use in doing businessDiscuss Facebook, Twitter, and LinkedInHow to Create and Customize a Facebook pageLearn the different paid digital marketing metricsUnderstand the concept of digital marketing ads and other strategiesKnow how to use Facebook Ads ManagerWhat is Twitter and its difference from other social media platformsLearn how to use LinkedInUnderstand Email Marketing and how to use it to your advantage...and many more exciting digital marketing topics!Contents and OverviewYou'll start with what is content marketing; Important points while creating content; Types of content - Written and visual; Types of content - audio and video; Purpose of content creation and Steps to create content; Practice tool for content and Content management phases; Learn Effective Marketing Strategies; Marketing Strategies and 7 C's discussion; Search Engine Optimization; Search Engine Marketing and its difference from SEO; Search Media Marketing (SMM) and Content Marketing; Email Marketing and Mobile Marketing; Learn what is Earned Media; Learn what is Paid Media; Learn what is Owned Media and examples of Earned, Paid, and Owned Media; Steps on creating digital marketing strategies and its factors; Talking points on steps of digital marketing and discussing it on detail; Creating Strategy and Things to Consider in Digital Marketing; Lead Generation Discussion; Web traffic matrix; SEO Optimisation, Paid Digital Marketing Advertising, and Social Media Digital Marketing.Then you will learn about What is B2B and B2C; Strategies for B2B and B2C; Search Engine Optimisation and The Different Search Engines; SEO Definition; How does google search engine works?; Structure of google search results like ads and others; What to target on google search result on your branding and talking about SEO; Organic listing on Google search results and other factors; Results based on search on google and its structure and other digital factors; What to type or search based on example like buying a laptop; Kinds of digital searches - Navigational, Informational, and Commercial.We will also cover Describing keywords and definition; Types of Keywords - long tail and short tail keywords; Other Types of Keywords - Branded, Geographical, and Seasonal Keywords; How to write and structure a content; Content that ranks example and keyword target and discussing other factors; Length of words and 2 way of communication and other factors; FAQs, Videos and Media, and other factors on how to write content that ranks; Add keyword to make content friendly; Importance of keywords in making content friendly; Primary & Secondary Keywords; Important steps on keyword research - List of relevant keywords; Sort based on average monthly searches and competition of analysis; Overview of the last lesson about keywords; Practical guidelines on keyword placement; Placing primary keyword ,secondary keyword and placing keyword to content; Meta tags and meta description on search content and discussing other factors; Primary and secondary must be present on title, description and url; The importance of title on primary keyword and its relevance on the content; Adding secondary keywords on description and url; Determining image title and showing another example of article; How often repeat keywords , using example from other article and other factors; To make content friendly add keywords like primary and secondary keywords.This course will also tackle Types of web traffic - Direct and organic traffic; Another type of web traffic - paid , referral and social media traffic; Free tools for web traffic; Best tools to increase web traffic; What is backlink; Example of backlinks on digital regenesys and other; Introduction to social media; Social media platforms that could use in doing business; Commercial aspects on social media and its good aspects of business marketing; Features of social media.Next, you will learn Facebook Features and Contents; Track/optimize and scale activity; Creating facebook page, its features, and other factors of Facebook; Showing some examples of ads and creating page of Digital Regenesys; How people discover your page and how to manage your audience; Editing page info and adding social media account on Facebook page; Learn to create cover page using Canva; Creating logo on Canva and uploading it to the page; Creating cover photo and uploading it to the Facebook page; Adding more items and elements on cover photo and add social media site on page; Creating public post on Facebook page; Creating photo on Canva and Freepik for Facebook post; Adding emoji and customizing the post on Facebook; Creating event on Facebook; Insights on the boosting for Facebook post and customizing it; Other page on Facebook, insights on it and other factors on Facebook page; Digital Marketing in Ads - Campaign, Budget, Impression, Click; Another marketing in Ads - CTR, Bid Strategy and connecting it to other factors; Understanding the concept of marketing ads and other strategies; Introduction to Facebook Ads Manager; Creating a Facebook Campaign and customizing it; Continuation on creating Facebook Campaign and Targeting People on Campaign; Setting up Campaign on Facebook post like refined and narrowing audience; Targeting Audience by Custom Audience; Create a website custom audience and targeting people by customer list; Customizing Ad section and selecting media on campaign; Other factors on setting up Facebook campaign and finalizing it.This course will also discuss What is Twitter and its difference from other social media platforms; Statistics Overview, Twitter Marketing and Strategy; Creating a post and poll on twitter and creating image on Canva; Navigating tweet options and embed tweet; Showing an example on embedding the tweet; Promoting thru Ads and adding list; Keeping track of people thru listing; Optimizing twitter account and showing other features and options; Maximizing your digital ads, videos by boosting your post on campaign and other factors; Continuation of group details, targeting features and review and launch campaign; Direct and Indirect Marketing and what is Content Digital Marketing; Important points while creating content; Types of Content - Written and Visual; Types of Content - Audio and Video; Purpose of Content Creation and Steps to Create Content; Practice Tool for Content and Content Management Phases; Introduction to LinkedIn; Signing in for LinkedIn and discussing its features and ads; Demonstration on how to create page on LinkedIn; Creating ad campaign on LinkedIn and Campaign group; Customizing Campaign group on LinkedIn and setting other features on it; Continuation of customization of campaign group and campaign manager.Finally, we will cover Why email marketing ? - less cost and shows a higher ROI; Other factors on why email marketing; Email practices - define your audience, email marketing platform and test emails; How to measure email performance; Types of email campaign and grow email subscriber list; Segment email list for high open and click through rate; Email marketing tools and mobile digital marketing; The mobile hierarchy of needs and Important features; Strategy and practice tools; Digital marketing budget with sample and example of digital marketing plan; Skills for digital marketing; Navigating mailchimp and its standard rates for digital marketing; Features of mailchimp and customizing audience and contacts; Importing and tagging contacts; Creating campaign email and customizing it; Selecting template, uploading logo and customizing other factors; Designing ,creating email and customizing email for digital marketing; Customizing on content of mail and doing other factors; Embedding video on your campaign and sharing it; Learning other tool stripo, getting templates on it and exploring it.You'll get premium support and feedback to help you become more confident with digital marketing! We can't wait to see you on the course!Enrol now, and we'll help you improve your digital marketing skills!Peter and Digital Regenesys Overview Section 1: Introduction Lecture 1 Introduction Lecture 2 Start Learning Digital Marketing - MIndmap Of Key Topics, Highlights & Insights Lecture 3 Introduce Yourself To Your Fellow Students And Tell Everyone What Are Your Goals Lecture 4 Let's Celebrate Your Progress In This Course: 25% > 50% > 75% > 100%!! Section 2: Introduction to Digital Marketing Lecture 5 Learn what is content marketing Lecture 6 Important points while creating content Lecture 7 Types of content - Written and visual Lecture 8 Types of content - audio and video Lecture 9 Purpose of content creation and Steps to create content Lecture 10 Practice tool for content and Content management phases Section 3: 7 C's of Digital Marketing Lecture 11 Learn Effective Marketing Strategies Lecture 12 Marketing Strategies and 7 C's discussion Section 4: Types of Digital Marketing Lecture 13 Search Engine Optimization Lecture 14 Search Engine Marketing and its difference from SEO Lecture 15 Search Media Marketing (SMM) and Content Marketing Lecture 16 Email Marketing and Mobile Marketing Lecture 17 Learn what is Earned Media Lecture 18 Learn what is Paid Media Lecture 19 Learn what is Owned Media and examples of Earned, Paid, and Owned Media Section 5: Creating a Digital Marketing Strategy Lecture 20 Steps on creating digital marketing strategies and its factors Lecture 21 Talking points on steps of digital marketing and discussing it on detail Lecture 22 Creating Strategy and Things to Consider in Digital Marketing Lecture 23 Lead Generation Discussion Lecture 24 Web traffic matrix Lecture 25 SEO Optimization, Paid Advertising, and Social Media Marketing Section 6: Knowledge Check 1 Section 7: What is B2B and B2C Lecture 26 What is B2B and B2C Lecture 27 Strategies for B2B and B2C Section 8: Knowledge Check 2 Section 9: Introduction to SEO Lecture 28 Recap on the last lesson Lecture 29 Search Engine Optimization and The Different Search Engines Lecture 30 SEO Definition Section 10: How does google search engine works? Lecture 31 How does google search engine works? Lecture 32 Structure of google search results like ads and others Lecture 33 What to target on google search result on your branding and talking about SEO Lecture 34 You've Achieved 25% >> Let's Celebrate Your Progress And Keep Going To 50% >> Lecture 35 Organic listing on Google search results and other factors Lecture 36 Results based on search on google and its structure and other factors Lecture 37 What to type or search based on example like buying a laptop Lecture 38 Kinds of searches - Navigational, Informational, and Commercial Section 11: Knowledge Check 3 Section 12: Types of Keywords Lecture 39 Describing keywords and definition Lecture 40 Types of Keywords - long tail and short tail keywords Lecture 41 Other Types of Keywords - Branded, Geographical, and Seasonal Keywords Section 13: How to write content that ranks Lecture 42 How to write and structure content Lecture 43 Content that ranks example and keyword target and discussing other factors Lecture 44 Length of words and 2 way of communication and other factors Lecture 45 FAQs, Videos and Media, and other factors on how to write content that ranks Lecture 46 Add keyword to make content friendly Lecture 47 Importance of keywords in making content friendly Lecture 48 Primary & Secondary Keywords Section 14: Knowledge Check 4 Section 15: Keyword Research Process Lecture 49 Important steps on keyword research - List of relevant keywords Lecture 50 Sort based on average monthly searches and competition of analysis Lecture 51 Overview of the last lesson about keywords Lecture 52 Practical guidelines on keyword placement Lecture 53 Placing primary keyword ,secondary keyword and placing keyword to content Lecture 54 Meta tags and meta description on search content and discussing other factors Lecture 55 Primary and secondary must be present on title, description and url Lecture 56 The importance of title on primary keyword and its relevance on the content Lecture 57 Adding secondary keywords on description and url Lecture 58 Determining image title and showing another example of article Lecture 59 How often repeat keywords , using example from other article and other factors Lecture 60 To make content friendly add keywords like primary and secondary keywords Section 16: Web traffic analysis with similar web tool Lecture 61 Types of web traffic - Direct and organic traffic Lecture 62 Another type of web traffic - paid , referral and social media traffic Lecture 63 Free tools for web traffic Lecture 64 Best tools to increase web traffic Section 17: Knowledge Check 5 Section 18: Backlinks Lecture 65 What is backlink Lecture 66 Example of backlinks on digital regenesys and other Section 19: Introduction to Social Media Lecture 67 Introduction to social media Lecture 68 Social media platforms that could use in doing business Lecture 69 Commercial aspects on social media and its good aspects of business marketing Lecture 70 Features of social media Lecture 71 You've Achieved 50% >> Let's Celebrate Your Progress And Keep Going To 75% >> Section 20: Quiz Section 21: Introduction to Facebook Lecture 72 Facebook Features and Contents Lecture 73 Track/optimize and scale activity Lecture 74 Paid campaigns and Facebook analytics Section 22: How to Create and Customize a Facebook page Lecture 75 Creating facebook page, its features, and other factors of Facebook Lecture 76 Showing some examples of ads and creating page of Digital Regenesys Lecture 77 How people discover your page and how to manage your audience Lecture 78 Editing page info and adding social media account on Facebook page Lecture 79 Learn to create cover page using Canva Lecture 80 Creating logo on Canva and uploading it to the page Lecture 81 Creating cover photo and uploading it to the Facebook page Lecture 82 Adding more items and elements on cover photo and add social media site on page Lecture 83 Creating public post on Facebook page Lecture 84 Creating photo on Canva and Freepik for Facebook post Lecture 85 Adding emoji and customizing the post on Facebook Lecture 86 Creating event on Facebook Lecture 87 Insights on the boosting for Facebook post and customizing it Lecture 88 Other page on Facebook, insights on it and other factors on Facebook page Section 23: Knowledge Check 6 Section 24: Paid Marketing Metrics Lecture 89 Marketing in Ads - Campaign, Budget, Impression, Click Lecture 90 Another marketing in Ads - CTR, Bid Strategy and connecting it to other factors Lecture 91 Understanding the concept of marketing ads and other strategies Section 25: Introduction to Facebook Ads Manager Lecture 92 Introduction to Facebook Ads Manager Lecture 93 Creating a Facebook Campaign and customizing it Lecture 94 Continuation on creating Facebook Campaign and Targeting People on Campaign Lecture 95 Setting up Campaign on Facebook post like refined and narrowing audience Lecture 96 Targeting Audience by Custom Audience Lecture 97 Create a website custom audience and targeting people by customer list Lecture 98 Customizing Ad section and selecting media on campaign Lecture 99 Other factors on setting up Facebook campaign and finalizing it Section 26: Introduction to Twitter Lecture 100 What is Twitter and its difference from other social media platforms Lecture 101 Statistics Overview, Twitter Marketing and Strategy Lecture 102 Creating a post and poll on twitter and creating image on Canva Lecture 103 Navigating tweet options and embed tweet Lecture 104 Showing an example on embedding the tweet Lecture 105 Promoting thru Ads and adding list Lecture 106 Keeping track of people thru listing Lecture 107 Optimizing twitter account and showing other features and options Lecture 108 You've Achieved 75% >> Let's Celebrate Your Progress And Keep Going To 100% >> Lecture 109 Maximizing your ads, videos by boosting your post on campaign and other factors Lecture 110 Continuation of group details, targeting features and review and launch campaign Section 27: Content marketing Lecture 111 Direct and Indirect Marketing and what is Content Marketing Lecture 112 Important points while creating content Lecture 113 Types of Content - Written and Visual Lecture 114 Types of Content - Audio and Video Lecture 115 Purpose of Content Creation and Steps to Create Content Lecture 116 Practice Tool for Content and Content Management Phases Section 28: Knowledge Check 7 Section 29: Introduction to LinkedIn Lecture 117 Introduction to LinkedIn Lecture 118 Signing in for LinkedIn and discussing its features and ads Lecture 119 Demonstration on how to create page on LinkedIn Lecture 120 Creating ad campaign on LinkedIn and Campaign group Lecture 121 Customizing Campaign group on LinkedIn and setting other features on it Lecture 122 Continuation of customization of campaign group and campaign manager Section 30: Introduction to Email Marketing Lecture 123 Why email marketing ? - less cost and shows a higher ROI Lecture 124 Other factors on why email marketing Lecture 125 Email practices - define your audience, email marketing platform and test emails Lecture 126 How to measure email performance Lecture 127 Types of email campaign and grow email subscriber list Lecture 128 Segment email list for high open and click through rate Lecture 129 Email marketing tools and mobile marketing Lecture 130 The mobile hierarchy of needs and Important features Lecture 131 Strategy and practice tools Lecture 132 Digital marketing budget with sample and example of digital marketing plan Lecture 133 Skills for digital marketing Lecture 134 Navigating mailchimp and its standard rates Lecture 135 Features of mailchimp and customizing audience and contacts Lecture 136 Importing and tagging contacts Lecture 137 Creating campaign email and customizing it Lecture 138 Selecting template , uploading logo and customizing other factors Lecture 139 Designing ,creating email and customizing email Lecture 140 Customizing on content of mail and doing other factors Lecture 141 Embedding video on your campaign and sharing it Lecture 142 Learning other tool stripo, getting templates on it and exploring it Lecture 143 You've Achieved 100% >> Let's Celebrate! Remember To Share Your Certificate!! Entrepreneurs who want to grown their business through digital marketing,Marketing people in organisations driving campaigns and launches,Individuals who want to learn about building an online brand,Anyone interested in learning more about digital marketing concepts Download from RapidGator Download from Rapidgator: Download from Keep2Share |