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Introduction To Programmatic Advertising - mitsumi - 16.09.2022 ![]() MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz Language: English | Size: 700.04 MB | Duration: 2h 29m The most comprehensive introductory course on programmatic advertising that you will find on the internet. What you'll learn Understand what Programmatic Advertising really is Learn the fundamentals of digital and programmatic advertising auctions Know and understand the various components in the programmatic advertising ecosystem - DSPs, SSPs, ad exchanges, ad networks etc. Get up to speed with programmatic advertising terminology - frequency capping, ATF, BTF, RON, ROS Understand first, second & third party data Understand what brand safety is and why it is a key concern for marketers today Learn all about digital advertising fraud, why ad fraud exists and what you can do to detect and combat it Understand the concept of viewability in digital advertising Learn the four types of programmatic advertising - open auctions, private auctions, preferred deals and programmatic guaranteed deals Learn about the publisher waterfall - how publishers prioritize their inventory. Learn the pros and cons of each type of programmatic advertising Get an overview of the Google Programmatic Ecosystem - the different components, their old and new names and the functions of each component Understand what really makes programmatic advertising different from advertising on the Google Display Network through Google Ads Learn from programmatic advertising success stories and case studies from different brands Requirements Have a basic knowledge of digital marketing and advertising Understand digital marketing terms like impressions, CPM and CPC A basic knowledge of Google Ads would be helpful, but is not a mandatory requirement Be eager to learn! Description Programmatic advertising is growing at a rapid pace! Going by the Zenith Media programmatic marketing forecast, published in November 2018, about 65 percent of digital media spends in 2019 will be programmatic. In fact, in the United States, by the end of 2019, nearly 84 percent of digital display ad spends will transact programmatically. Programmatic advertising is becoming an increasingly important part of the digital advertising ecosystem and, as a marketer or an advertiser, it is imperative that you fully understand how it works. It's an in-demand skill that will help you take your career to the next level and this course will help you accomplish that!In this course, we'll begin with an understanding of what programmatic advertising really is. I will then take you through the fundamentals of the digital advertising auction, for those of you who are not familiar with it. We will look at the different components of the programmatic advertising ecosystem - demand side platforms, supply side platforms, ad networks and ad exchanges - what they are and where they fit into the ecosystem. You will learn the terminology that you will keep hearing in the programmatic advertising space - frequency cap, about the fold and below the fold inventory, run of network and run of site types of ad buying. You will also learn about brand safety, ad fraud and the concept of viewability in detail.The course will cover the different types of programmatic advertising - open auctions, private auctions, preferred deals and programmatic guaranteed deals with the pros and cons of each type. You will also learn about the Google programmatic ecosystem, the components that are part of it as well as the functions of each component.If you have always wondered what really makes programmatic advertising different from advertising on the Google Display Network through Google Ads, this course will take you through all those differences as well. You will also get a chance to look at some success stories from brands in the programmatic advertising space that will show you the true power of programmatic advertising.Here's a quick summary of the key topics that this course will cover:What is Programmatic AdvertisingDigital Advertising Auction FundamentalsThe early days of Digital AdvertisingThe evolution of Digital AdvertisingThe Programmatic Advertising EcosystemFrequency CapFirst, Second & Third Party DataATF and BTF, RON and ROSBrand SafetyAd Fraud & Bot TrafficAd ViewabilityWhat is a Deal IDThe four types of programmatic advertisingPublisher Ad Server Prioritization - The Publisher WaterfallOpen Auction - Pros and ConsPrivate Auction - Pros and ConsPreferred Deals - Pros and ConsProgrammatic Guaranteed - Pros and ConsThe Google Programmatic EcosystemProgrammatic Advertising vs Standard DisplayProgrammatic Advertising Success Stories Overview Section 1: Welcome to the Course Lecture 1 Welcome to the Course! Section 2: The Programmatic Advertising Ecosystem Lecture 2 What is Programmatic Advertising Lecture 3 Digital Advertising Auction Fundamentals Lecture 4 Update - Google First-Price Auctions Lecture 5 The early days of Digital Advertising Lecture 6 Understanding the Programmatic Advertising Ecosystem Section 3: Programmatic Advertising Terminology Lecture 7 Frequency Cap Lecture 8 First, Second & Third Party Data Lecture 9 ATF and BTF, RON & ROS Section 4: Programmatic Advertising Concepts - Brand Safety, Ad Fraud and Viewability Lecture 10 Brand Safety Lecture 11 Ad Fraud & Bot Traffic (NHT) - Part 1 Lecture 12 Live Ad Fraud Bot Demonstration Lecture 13 Ad Fraud & Bot Traffic (NHT) - Part 2 Lecture 14 Ad Viewability Lecture 15 Deal ID Section 5: Types of Programmatic Advertising Lecture 16 The four types of programmatic advertising Lecture 17 Publisher Ad Server Prioritization - The Publisher Waterfall Lecture 18 Open Auction (RTB) - Pros and Cons Lecture 19 Private Auction (PMP) - Pros and Cons Lecture 20 Preferred Deals - Pros and Cons Lecture 21 Programmatic Guaranteed - Pros and Cons Section 6: The Google Programmatic Ecosystem Lecture 22 The Google Programmatic Ecosystem Section 7: Programmatic Advertising vs Standard Display Lecture 23 Programmatic Advertising vs Standard Display Section 8: Programmatic Advertising Success Stories Lecture 24 Success Story 1 - Data-driven creative with programmatic Lecture 25 Success Story 2 - Driving Reach with Programmatic Guaranteed Lecture 26 Success Story 3 - Using Advanced Insights to drive better brand results Section 9: Review and Wrap Up Lecture 27 Review and Wrap Up Digital Marketing Professionals,Digital Advertising Professionals,Marketing Managers looking to expand their knowledge of digital advertising,Brand Managers looking to expand their knowledge of digital advertising,Traditional media professionals (TV, Radio, print) looking to learn about digital media ![]() rapidgator.net: Zitat:https://rapidgator.net/file/f8b2b4e5769f363c7cb9873adb7ed945/vviyx.Introduction.To.Programmatic.Advertising.rar.html uploadgig.com: Zitat:https://uploadgig.com/file/download/7fc21bE52384e6a5/vviyx.Introduction.To.Programmatic.Advertising.rar 1dl.net: Zitat:https://1dl.net/1rnwr5i5u6l0/vviyx.Introduction.To.Programmatic.Advertising.rar.html nitroflare.com: Zitat:https://nitroflare.com/view/818725446F45F69/vviyx.Introduction.To.Programmatic.Advertising.rar |