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Entire Digital Marketing Course: Seo, Paid Ads, Ga4 & More - Panter - 23.12.2024
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Entire Digital Marketing Course: Seo, Paid Ads, Ga4 & More
Published 12/2024
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 22.29 GB | Duration: 40h 54m
Master Everything in Digital Marketing - PPC, SEO, GA4, GTM, Email Marketing, Content Marketing, Website Development
What you'll learn
SEO Fundamentals: Master the basics of Search Engine Optimization, including keyword research, on-page, off-page, and technical SEO, to boost organic search.
Email Marketing Essentials: Develop email campaigns that build customer relationships, drive engagement, and increase conversions with best practices in segment
Google Tag Manager (GTM) Setup and Usage: Explore GTM for efficient tracking, custom event creation, and conversion tracking without the need for coding.
Audience Targeting and Segmentation: Understand how to define, reach, and convert the right audiences using different targeting methods across channels.
Current Trends and Best Practices: Stay updated on the latest trends in digital marketing, including AI-driven tools, content formats, and algorithm updates.
Website Development Essentials: Gain insight into developing user-friendly, conversion-optimized websites, with introduction to basic web design & development.
PPC Advertising: Gain hands-on experience with paid ads on Google and social media platforms, covering campaign setup, targeting, bidding, and budget management
Google Analytics 4 (GA4) Mastery: Analyze and interpret user data, set up key performance indicators (KPIs), and make data-driven marketing decisions with GA4.
Content Marketing Strategy: Learn to craft effective content strategies that engage audiences and drive conversions across various digital platforms.
Marketing Analytics & Reporting: Create detailed reports to showcase campaign performance, ROI, and actionable insights for continuous improvement.
Campaign Optimization: Learn to analyze campaign performance metrics, identify trends, and optimize ads and content for improved results.
Requirements
NO digital marketing experience is required!
Description
Hi Guys,Welcome to my Full Digital Marketing Course: SEO, Paid Ads, GA4, GTM, Email Marketing, Content Marketing & Website Development!In my course you will learn everything about Digital Marketing. I have created video lessons on every topic and feature of Digital Marketing. You will get to see the real practical implementation of how to create each and every campaign and how to use every feature of this product.This is the most detailed course on Digital Marketing you will ever find on the internet. I have created different sections based on different topics of Digital Marketing and in each section, I have gone in-depth into explaining the concept of each feature and how to practically implement it.This course will give you a 100% understanding of Digital Marketing and after going through this course you will be capable of applying these concepts in building your own online business or handling Digital Marketing of your clients. At such a low price, you're going to get 586 detailed video lessons, 57 assignments, 2 quizzes, 2 practice tests & 7 digital download resources. A complete access to our student discussion forum, and the ability to ask me any questions you may have as you progress through the course.On top of all that, you get lifetime access and a 30 day, 100% money back guarantee!Complete Paid AdsTopics you will learn in this part:- Google Ads Overview - Keyword Research- Google Ads Formats- Google Ads Bidding Strategies- Google Display Network- Google Conversion Tracking- Google Ads Remarketing- Google Video Ads- Google Ads Certification- Facebook Marketing- Facebook Ads Basics- Facebook Ads Campaign Creation- Facebook Pixel Setup- Facebook Ads Bidding Strategies- Facebook Ads Custom Audiences- Facebook Ads Lead Gen Campaign- Facebook Ads Sales Campaign- Facebook Ads Certification- Microsoft Ads Overview- Introduction to Keywords- Microsoft Ads Formats + Extensions- Microsoft Ads Bidding Strategies- Microsoft Ads Audience Network- Microsoft Ads UET Tag Setup- Microsoft Ads Remarketing- Microsoft Shopping Ads- Microsoft Ads Mobile App Campaign- Microsoft Ads Shared Library- Microsoft Ads Certification- LinkedIn Ads Overview- LinkedIn Ads Formats- LinkedIn Ads Bidding Strategies- LinkedIn Ads Audience Templates- LinkedIn Ads Conversion Tracking- LinkedIn Ads Retargeting- LinkedIn Ads Lead Gen Campaign- LinkedIn Ads Dynamic Ad Campaign - LinkedIn Ads Carousel Image Ad Campaign - LinkedIn Ads Conversation Ad Campaign- LinkedIn Ads Document Ad Campaign- LinkedIn Ads LinkedIn Video Ad Campaign- LinkedIn Ads Event Ad Campaign- LinkedIn Ads Direct Sponsored Content Single Image Ad Campaign- How to use Reports in LinkedIn Ads- LinkedIn Ads Billing Center- LinkedIn Ads Business Manager - LinkedIn Ads CertificationThe Ultimate SEO GuideTopics you will learn in this part:- SEO The Basics - What is SEO And why is it important?, Debunking SEO Myths, Onpage/Offpage SEO Introduction- Keyword Research - Understanding Keywords, Short Tail Vs Long Tail Keywords, Google Keyword Planner Tool, SEMRush - Keyword Research, Mozbar Extension, SEMRush - Competitor Keywords, Google Auto Suggest, Google Trends- Content Creation - Content In SEO, Different Content Generation Ideas, Content Length- Onpage SEO - What is Onpage SEO, Onpage SEO Factors, Image ALT Tag for SEO, Internal Linking- Offpage SEO - Backlinks, Anchor Text, Dofollow Vs Nofollow Links, Link Building Strategies- Technical SEO - HTTP Vs HTTPS, Google Search Console, Google Analytics, XML Sitemap, Duplicate Content, What is a 404 Page, What is a 301 Redirect, Keyword Cannibalization, Schema MarkUp - Speeding Up Your Wordpress Website - Test Website Speed, Web Hosting and Servers, Speeding Up Wordpress website strategies- User Experience - What is UX, User Metrics that affect SEO Rankings- Negative SEO - What is Negative SEO, Negative SEO Tactics, How to protect website from Negative SEO- Google Algorithm Updates - Google Panda, Google Penguin, Google Hummingbird- Measure Your Progress - Keep track of Backlinks, Track Website Visits, Track traffic from different countries, What pages on your website are most popular- Leveling Up Your SEO Knowledge - Topical Relevancy, Tiered Link Building, Google AI & Machine Learning- Manual SEO Audits - What Is An SEO Audit, SEO Audit Tools, URLs + 404 Pages + Optimized URLs, Page Titles, Meta Descriptions, Heading Tags (H1 & H2s)- Competitor Research - Competitors- URL Structure for SEO - Keywords in Domain, URL Folder and Page Names Structures- Google Analytics for SEO - GA4 for SEO, Demo of GA4 + Custom Reports, How to Use Google Search Console and GA4 together- Google Search Console Tools - Tools to check Search Performance and Indexing- Finding & Removing Duplicate Content - Find Duplicate Content Pages, Get Rid of Bad Pages- How To Get .Edu Links From Universities- SEO Backlink Strategies- Link Building and Boosting SEO with Memes- Local Google SEO and Google Map RankingThe Ultimate Google Analytics 4 Topics you will learn in this part:- What is Google Analytics and Why Is It Important?- How To Set Up A Google Analytics Account & Install the Tracking Code- How To Upgrade Your Existing Google Analytics Account to GA4 - Resource- How To Install The Tracking Code On Shopify Wix Etc. - Resource- How To Prevent Inflating Your Traffic Data- How To Access The Demo Content- Google Analytics Dashboard Walkthrough- How To Find Out How Much Traffic Your Website Gets- How To Find Out What Country Your Traffic Is Coming From- How To Find Out What Pages Are The Most Popular On Your Website- Learn Who Your Visitors Are - Demographics Reports- How To Find Out What Sources & Channels Send You The Highest Quality Traffic- Real Time Reports - How To Measure Marketing Performances Live- Analyzing DAU, WAU and MAU- Events and Conversions- How To Track Form Submissions- How To Track Results From Specific Marketing Activities- Browser's Language- Location Data- Browser's Conversion Rate- Device Category- Screen Resolution- Page Speed Insights- Mobile Operating System- Landing Pages- Paid Traffic And Landing Pages- Site Search Data- Lets Analyze Beginner Traffic Data- Where are Your Users Coming From- Demographics Of Your Target Audience- Devices and Technology of Your Visitors- Finding Useful Details About the User- Identifying Overlapping Segments Of Your Visitors- Page-Level Analysis of Your Website- Cohort Analysis - Granular Analysis- More Data on Business Goals- Business Goal Analysis With Monetization Reports- Revisiting the Monetization Reports- Customized Tabular Reports In GA4- Google Looker Studios Basics- Create a New Google Analytics 4 Account- Connect Google Analytics 4 to the Website- Create a New Google Tag Manager Account- Link The Website, Google Analytics 4 and Google Tag Manager- Acquisition Reports- Campaign Tracking- Campaign URL Builder- Engagement Reports- Retention Reports- GA4 Explore Overview- Exploration AnalysisComplete Google Tag Manager GuideTopics you will learn in this part:- What is Google Tag Manager and Why Do You Need it- Useful Chrome Plugins For Working With Google Tag Manager- Create a Google Tag Manager Account- The Overview of 5 Google Tag Manager Installation Methods- Setup Google Tag Manager on Wix- Setup Google Tag Manager on Wordpress- Setup Google Tag Manager on Shopify- Setup Google Tag Manager on Squarespace- Inject Google Tag Manager Container to any Website- GTM Interface Overview- Best Practices & Considerations- Naming Conventions- Google Analytics 4 Setup & Publishing The First Version- Google Ads Remarketing Setup- Testing & Debugging Before Publishing a New Version- Facebook Pixel Setup- Copy Tag and Export Container- Troubleshooting Problems You Might Encounter- Time Triggered Tags Part 1: Custom Facebook Events For Remarketing- Time Triggered Tags Part 2: Time on Site With Google Events- Scroll Distance Tracking Part 1: The Basic- Scroll Distance Tracking Part 2: Time Triggered- Click Tracking Part 1: Outbound Links- Conversion Tracking Part 1: Simple Google Ads Conversion Tracking- Trigger Types in Google Tag Manager- Built in Variables- User-Defined Variables- Implementing GA4 Event Tag with GTM- Creating a Specific Page Trigger- Storing Measurement ID in User-Defined Variable- Tracking Clicks & Sending to GA4- Adding Details about Clicks and Sending to GA4 Events- Track Button Clicks in GA4 via GTM- Capture JavaScript Errors with GTM and Send to GA4- Tracking if users are viewing a particular section, image, banner etc.- Introduction to Data Layer- Using Data Layer with GTM- Pulling Values from Data Layers- Dynamic Data Addition in Data Layer and using custom event in GTM- Custom HTML Tag - Executing HTML and JavaScript- Share Containers - Export and Import GTM ContainersEmail MarketingTopics you will learn in this part:- Why Email Marketing Is Important For Your & Your Business- Creating Your Free MailerLite Account- Knowing The MailerLite Interface- First Step: Identify Your Customer's Needs- What Are The Strategies For Building Your Email List?- What is a Lead Magnet and How It Will Help To Grow Subscriptions Exponentially- Types of Lead Magnets and How To Choose The Best One For You- Best Practices When Creating A Lead Magnet- EBook - How to Create an irresistable Lead Magnet- Video Series - How to Create an Irrresistable Lead Magnet- PDF or Report - How to Create an Irrresistable Lead Magnet- Subscriber Management Overview on MailerLite- Creating Groups on MailerLite- Using Segments on MailerLite- Importing or Exporting subscribers on MailerLite- Remove inactive subscribers on MailerLite- What is a Landing Page- Creating an Irresistable Landing Page To Attract More Clients- Creating Subscription Forms In MailerLite- Adding a subscription form to your website- Introduction to Email Automation- Planning Your Email Sequence Like a Pro- Creating An Email Sequence in MailerLite for new customers- Activating and Testing your email automation- Analyzing your Campaign Data.- Anti- SPAM Policy. Keeping Your account healthy.- What Is A/B Testing And Why Is It Important?- How to Plan Your A/B Test Campaign- How to Create An A/B Text In MailerLite Step By Step- What 14 studies say about the best day to send email- The style you'll use in your emails- 10 ways to ensure your emails are mobile friendly.- Personalizing Your Email Content- How to Get Support from MailerLiteContent Marketing with AITopics you will learn in this part:- Welcome to the Content Marketing Course- What is Content Marketing & Why is it Important?- A Brief Overview of Content Formats & Platforms- How Does a Content Marketing Funnel work?- What is Your Brand's Purpose?- How to Position Your Brand?- What is Your Unique Selling Proposition?- Choose Your Brand Personality- Who is Your Target Audience?- Understand Your Audience's Pain Points to Improve Your Content- Where Does Your Audience 'Live' Online?- Create Customer Personas and Create Content for Them- Create an Ideation System to Ramp up Your Content Creation- Content Marketing Case Study: Idea Brainstorm- Content Marketing Case Study: Idea Research- Ask Your Audience to Get Great Content Marketing Ideas- What Content Marketing Formats Are There?- Content Marketing Case Study: Audio- Content Marketing Case Study: Social Media- Repurposing Your Content to Save Time and Make Life Easier- Introduction to this Section | Content Marketing Course- Write Great Content | Tips for Improving Your Written Content Marketing- Make Great Video Content | Tips for Improving Your Video Content Marketing- Make Great Visual Content | Tips for Improving Your Visual Content Marketing- Make Great Audio Content | Tips for Improving Your Audio Content Marketing- Make Great Social Media Content | Tips for Improving Your Social Media Content Marketing- Create a Marketing Plan & Content Schedule- Where Should You Post Articles?- Where Should You Post Video Content?- Where Should You Post Audio Content?- Where Should You Post Visual Content?- Introduction to this Section | Content Marketing Course- Boost Social Media Engagement- Promote Content with Email- Promote Content by Word of Mouth- Promote Content with Traditional Marketing Techniques- Promote Content with Collaborations- Promote Content with Paid Advertising- Adjust and Improve Your Content Marketing- Introduction to the ChatGPT Section- How to Sign Up for ChatGPT and 5+ Tips to Get the Best ChatGPT Results- Find Keywords & Content Ideas with ChatGPT- Create Article, Video, Podcast Outlines with ChatGPT- Write an Entire Article with ChatGPT- Generate Catchy Titles & Headlines with ChatGPT- Come Up with Great Social Media Post Ideas with ChatGPT- Write Social Media Post Copy with ChatGPT (Instagram, Facebook, etc)- Create Engaging Polls & Quizzes with ChatGPT- Create Fun Facts, Inspirational Quotes and Jokes on any Topic with ChatGPT- Great Trending Youtube Video Ideas with ChatGPT- Write a Video Script with ChatGPT- Generate Youtube Video Tags with ChatGPT- Write a Youtube Video Descriptions with ChatGPT- Improve Your Closed Captions on Youtube with ChatGPT- Research Podcast Ideas & Come Up with a Catch Podcast Name with ChatGPT- Outline & Script Podcast Episodes with ChatGPT- Brainstorm Interview Questions & Find Potential Podcast Guests with ChatGPTWordPress: Create Stunning WordPress Websites for BusinessTopics you will learn in this part:- Using AI to create a professional website in minutes- Customizing Your Website with AI- What is a Domain?- Finding the perfect Domain Name- What is Web Hosting?- Signing for Web Hosting- Accessing the control panel- WordPress Installation- What are Themes?- Installing our Theme- Customizing our Theme- Creating Menus- Creating Posts- Creating PagesThank you so much for checking out my course. I look forward to seeing you in the course. So wait no more!Click on the 'Buy now' button and join my course today!! Also check out my other courses!!
Overview
Section 1: Google Ads Overview
Lecture 1 Google Ads Overview, Where Google Ads Appear, Google Ads Account Setup.
Lecture 2 Google Ads Auction, Google Network, Ad Rank, Quality Score
Lecture 3 Google Ads Account Structure, Google Ads Metrics, Google Ads Account Navigation
Lecture 4 SEARCH CAMPAIGN CREATION
Section 2: Introduction to Keywords
Lecture 5 Keywords Research, Keyword Selection, Keyword Planner Tool
Lecture 6 Keyword Match Types
Lecture 7 Negative Keywords, Negative Keyword Lists
Lecture 8 Search Terms
Section 3: Introduction To Ads & Extensions
Lecture 9 Google Ads Formats Overview
Lecture 10 Responsive Search Ad
Lecture 11 Dynamic Search Ad
Lecture 12 Responsive Display Ad
Lecture 13 Call Ad
Lecture 14 Google Ads Extensions Overview
Lecture 15 Sitelink Extensions
Lecture 16 Call Extensions
Lecture 17 Callout Extensions
Lecture 18 Location Extensions
Lecture 19 Structured Snippet Extensions
Lecture 20 Price Extensions
Lecture 21 Promo Extensions
Lecture 22 App Extensions
Lecture 23 Business Name & Logo
Lecture 24 Lead Form Extensions
Lecture 25 Keyword Insertion
Lecture 26 Countdown
Lecture 27 Location Insertion
Section 4: Bidding Strategies
Lecture 28 Bidding Strategy Overview
Lecture 29 Manual CPC
Lecture 30 Maximize Clicks
Lecture 31 Maximize Conversions
Lecture 32 Maximize Conversion Value
Lecture 33 Target Impression Share
Lecture 34 Target CPA
Lecture 35 Target ROAS
Lecture 36 Enhanced CPC
Lecture 37 CPM Bidding
Lecture 38 CPV Bidding
Section 5: Introduction to Display Network
Lecture 39 Display Network Overview
Lecture 40 Display Targeting - Affinity
Lecture 41 Display Targeting - Demographics
Lecture 42 Display Targeting - Detailed Demographics
Lecture 43 Display Targeting - In-Market
Lecture 44 Display Targeting - Life Events
Lecture 45 Display Targeting - Topic
Lecture 46 Display Targeting - Placement
Lecture 47 Display Targeting - Keywords
Lecture 48 Display Targeting - Custom Audiences
Lecture 49 Display Targeting - Combined Audiences
Lecture 50 STANDARD DISPLAY CAMPAIGN CREATION
Section 6: Introduction to Conversion Tracking
Lecture 51 What is Conversion Tracking & How to setup Conversion Tracking
Lecture 52 Website Conversion Tracking
Lecture 53 App Conversion Tracking
Lecture 54 Phone Call Conversions
Lecture 55 Import - Google Analytics
Lecture 56 Measurement - Attribution
Section 7: Introduction to Remarketing
Lecture 57 Remarketing Overview
Lecture 58 Audience Manager
Lecture 59 REMARKETING CAMPAIGN CREATION
Lecture 60 App Users
Lecture 61 Youtube Remarketing
Lecture 62 Customer List
Lecture 63 Custom Combinations
Lecture 64 Google Analytics
Lecture 65 Lead Form Segment
Section 8: Introduction to Video Ads
Lecture 66 YouTube Overview
Lecture 67 YOUTUBE INSTREAM AD CAMPAIGN CREATION
Lecture 68 VIDEO DISCOVERY AD CAMPAIGN CREATION
Lecture 69 BUMPER AD CAMPAIGN CREATION
Lecture 70 15 SEC NON-SKIPPABLE AD CAMPAIGN CREATION
Lecture 71 AD SEQUENCE CAMPAIGN CREATION
Lecture 72 TARGET FREQUENCY CAMPAIGN CREATION
Lecture 73 AUDIO ADS CAMPAIGN CREATION
Section 9: Introduction to Shopping Ads
Lecture 74 Shopping Ads Overview, Google Merchant Center Account
Lecture 75 Google For Retail Account Creation
Lecture 76 SHOPPING ADS CAMPAIGN CREATION
Section 10: Introduction to Performance Max
Lecture 77 Performance Max Campaign Creation
Section 11: Introduction Mobile App Campaign, Smart Campaign, Demand Gen Campaign
Lecture 78 UNIVERSAL APP CAMPAIGN CREATION
Lecture 79 SMART CAMPAIGN CREATION
Lecture 80 DEMAND GEN CAMPAIGN CREATION
Section 12: Introduction to Reports
Lecture 81 Predefined Reports, Saved Reports, Dashboards
Section 13: Introduction to Shared Library
Lecture 82 Audience Manager
Lecture 83 Location Groups
Lecture 84 Exclusion Lists
Lecture 85 Asset Library
Lecture 86 Brand Lists
Section 14: Introduction to Bulk Actions
Lecture 87 Rules
Lecture 88 Scripts
Lecture 89 Solutions
Section 15: Budgets & Bidding
Lecture 90 Shared Budgets
Lecture 91 Bid Strategies
Lecture 92 Adjustments
Section 16: Introduction to Planning
Lecture 93 Keyword Planner Tool
Lecture 94 Performance Planner
Lecture 95 Reach Planner
Lecture 96 App Advertising Hub
Section 17: Introduction to More Tools
Lecture 97 Google Tag
Lecture 98 Content Suitability
Lecture 99 Business Data - Ad Customizers
Lecture 100 Business Data - Page Feed
Lecture 101 Business Data - Dynamic Ad Feed
Lecture 102 Policy Manager, Access & Security, Linked Accounts, Preferences
Lecture 103 Ad Preview And Diagnosis Tool
Section 18: Google Ads with Google Gemini AI
Lecture 104 Google Ads with Google Gemini AI
Section 19: Drafts & Experiments
Lecture 105 Drafts & Experiments
Section 20: Introduction to Billing
Lecture 106 Summary, Documents, Transactions, Settings, Promotions
Section 21: Introduction to Google Ads Editor
Lecture 107 Google Ads Editor - Practical Implementation
Section 22: Introduction to Manager Accounts
Lecture 108 Manager Accounts/My Client Center Overview
Section 23: Google Ads Online Resources
Lecture 109 Google Ads HelpCenter, Policy HelpCenter, Google Ads Blog, Search Engine Land
Section 24: Google Ads Certifications
Lecture 110 Google Ads Skillshop Certification
Section 25: Google Ads Assignment
Section 26: Facebook Marketing
Lecture 111 Facebook Marketing - What we will cover
Lecture 112 Why to Use Facebook To Market Your Business
Lecture 113 How to Create A Facebook Page
Lecture 114 How to Create A Facebook Profile Image
Lecture 115 How to Design A Facebook Cover Image
Lecture 116 How to Update Your Pages Info And Preferences
Lecture 117 How to Post About On Your Facebook Page
Lecture 118 How to Promote Your Page And Get Likes & Engagement
Lecture 119 What is The Difference Between Likes and Followers
Section 27: Introduction to the Community
Lecture 120 What is an Online Community?
Lecture 121 Why Should You Start an Online Community?
Lecture 122 Recommend Tools and Apps for Creating an Online Community
Lecture 123 How to Grow Your Online Community
Lecture 124 How to Create More Engagement in Your Community
Lecture 125 Quick Tips for Increasing Engagement
Lecture 126 Best Types of Posts to share in Your Community
Lecture 127 Make Consistent Posting Easier
Lecture 128 Content Tools & Apps I Use to Create and Automate Posts
Lecture 129 Make Your Posts Count More and Increase Engagement
Lecture 130 Use Analytics to Grow Your Community
Section 28: Facebook Ads Basics
Lecture 131 Facebook Ads Basics - What We will Cover
Lecture 132 How Powerful Are Facebook Ads?
Lecture 133 How Do Facebook Ads Work - The Auction
Lecture 134 Facebook Ad Structure
Lecture 135 How To Set Up Your Facebook Ads Account
Lecture 136 Facebook Ads Metrics
Lecture 137 Facebook Ads - Account Navigation
Section 29: Facebook Ads Campaign Creation
Lecture 138 Ad Creation - What We will Cover
Lecture 139 Create Your First Ad - Campaign Objectives
Lecture 140 Budget & Schedule
Lecture 141 Advantage Campaign Budget
Lecture 142 Audience Targeting - Location, Age & Gender
Lecture 143 Detailed Targeting - Demographics
Lecture 144 Detailed Targeting - Interest
Lecture 145 Detailed Targeting - Behaviours and Connections
Lecture 146 Placements + Optimisation and Delivery
Lecture 147 Creating Your Facebook Ad Creative
Lecture 148 How To Set Up A Simple A/B Split Test
Section 30: Facebook Pixel Setup
Lecture 149 Facebook Pixel
Lecture 150 Conversions API in Meta
Lecture 151 Meta Pixel + Shopify
Section 31: Facebook Ads Bidding
Lecture 152 Facebook Ads Bidding Strategy
Section 32: Custom Audiences
Lecture 153 Custom Audiences - Website Visitors
Lecture 154 Custom Audiences - Customer/Email List
Lecture 155 Custom Audiences - Facebook Page
Lecture 156 Custom Audiences - Lookalike Audiences
Section 33: Facebook Ads Video Campaign
Lecture 157 Why to Use Video In Facebook Ads
Lecture 158 Create Facebook Video Ad Campaign
Section 34: Facebook Ads Lead Gen Campaign
Lecture 159 How To Create Lead Gen Campaign
Section 35: Facebook Ads App Campaign
Lecture 160 App Promotion Campaign
Section 36: Facebook Ads Brand Campaign
Lecture 161 Brand Awareness Campaign
Section 37: Facebook Ads Traffic Campaign
Lecture 162 Website Traffic Campaign
Section 38: Facebook Ads Sales Campaign
Lecture 163 Online Sales Campaign
Section 39: Facebook Ads Strategy
Lecture 164 Facebook Ads Strategy - 1
Lecture 165 Facebook Ads Strategy - 2
Lecture 166 Facebook Ads Strategy - 3
Section 40: Facebook Business Manager
Lecture 167 Meta Business Suite
Section 41: Facebook Ads Policies
Lecture 168 Facebook Ad Policies
Lecture 169 Banned Ads/Accounts
Section 42: Facebook Ads Tailored Campaigns
Lecture 170 Tailored Web Traffic Campaign
Lecture 171 Tailored Leads Campaign
Section 43: Facebook Ads for E-Commerce
Lecture 172 Commerce Manager
Section 44: Facebook Ads Tools
Lecture 173 Facebook Ads Automated Rules
Lecture 174 Facebook Ads Experiments
Lecture 175 Facebook Ads Placements
Lecture 176 Facebook Ads Media Library
Section 45: Meta Ads With AI
Lecture 177 Meta Ads With AI
Section 46: Reports
Lecture 178 Facebook Ads Reports
Section 47: Facebook Ads Billing
Lecture 179 Facebook Ads Billing
Section 48: Certification
Lecture 180 Facebook Ads Certification
Section 49: Facebook Ads Quiz
Section 50: Facebook Ads Assignment
Section 51: Microsoft Ads Overview
Lecture 181 Microsoft Ads Overview, Where Microsoft Ads Appear, Microsoft Ads Account Setup
Lecture 182 Microsoft Ads Account Structure, Microsoft Ads Metrics, Microsoft Ads Account Na
Lecture 183 SEARCH CAMPAIGN CREATION
Section 52: Introduction to Keywords
Lecture 184 Keywords Research, Keyword Selection, Keyword Planner Tool
Lecture 185 Keyword Match Types
Lecture 186 Negative Keywords, Negative Keyword Lists
Lecture 187 Search Terms
Section 53: Introduction to Ads & Extensions
Lecture 188 Microsoft Ads Formats Overview
Lecture 189 RSA
Lecture 190 App Install Ad
Lecture 191 Multimedia Ad
Lecture 192 Microsoft Ads Extensions Overview
Lecture 193 Action Extensions
Lecture 194 App Extensions
Lecture 195 Call Extensions
Lecture 196 Callout Extensions
Lecture 197 Filter Link Extensions
Lecture 198 Image Extensions
Lecture 199 Location Extensions
Lecture 200 Price Extensions
Lecture 201 Promotion Extensions
Lecture 202 Review Extensions
Lecture 203 Sitelink Extensions
Lecture 204 Structured Snippet Extensions
Lecture 205 Video Extensions
Section 54: Introduction to Bidding
Lecture 206 Bidding Strategies
Lecture 207 Maximize Clicks
Lecture 208 Maximize Conversions
Lecture 209 Target Impression Share
Lecture 210 Target CPA
Lecture 211 Target ROAS
Lecture 212 Enhanced CPC
Section 55: Introduction to Microsoft Audience Network
Lecture 213 Audience Network Overview
Lecture 214 Audience Segments - In-Market
Lecture 215 Audience Segments - Remarketing Lists
Lecture 216 Audience Segments - Combined Lists
Section 56: UET and Conversion Tracking
Lecture 217 Conversion Tracking Overview
Lecture 218 How to Setup UET Tag
Lecture 219 Offline Conversions
Section 57: Introduction to Remarketing
Lecture 220 Remarketing Overview
Lecture 221 REMARKETING CAMPAIGN CREATION - Practical
Lecture 222 Audience Segments - Dynamic Remarketing Lists
Section 58: Introduction to Shopping Ads
Lecture 223 Shopping Ads Overview, Microsoft Merchant Center Store
Lecture 224 Setting up Microsoft Merchant Center Feed - Practical
Section 59: Introduction to Mobile App Campaign
Lecture 225 Mobile App Campaign Creation - Practical
Section 60: Introduction to Reports
Lecture 226 Dimensions, Reports, Saved Custom Reports - Practical
Section 61: Introduction to Shared Library
Lecture 227 Business Location Feed
Lecture 228 Performance Targets
Lecture 229 Website Exclusion Lists - Practical
Lecture 230 Shared Budgets - Practical
Lecture 231 Portfolio Bid Strategies
Lecture 232 Labels
Lecture 233 Seasonality Adjustment
Lecture 234 Microsoft Store Ads
Section 62: Bulk Actions & Apps
Lecture 235 Automated Rules
Lecture 236 Microsoft Advertising Editor
Section 63: Introduction to Planning
Lecture 237 Ad Preview & Diagnostic - Practical
Section 64: Introduction to Import
Lecture 238 Import from Google Ads, Import from file, Import Schedule & History
Section 65: Experiments
Lecture 239 Experiment Campaign Creation
Section 66: Introduction to Billing
Lecture 240 Billing Summary, Transactions, Payment Methods, Insertion Orders, Billing Settin
Section 67: Agency Management
Lecture 241 Manage clients as an agency on Microsoft Advertising
Section 68: Microsoft Ads Resources
Lecture 242 Microsoft Advertising Help Center, Microsoft Ads Policies, Microsoft Advertising
Section 69: Microsoft Ads Certifications
Lecture 243 Microsoft Advertising Certified Professional - Practical
Section 70: Microsoft Ads Practice Tests
Section 71: LinkedIn Ads Overview
Lecture 244 LinkedIn Ads Overview, How LinkedIn Ads Work, LinkedIn Ads Account Setup.
Lecture 245 Linkedin Ads Auction, Bid Price & Relevancy Score
Lecture 246 LinkedIn Ads Account Structure, LinkedIn Ads Metrics, LinkedIn Ads Account Navig
Lecture 247 Website Visits Campaign Creation
Section 72: Ad Formats
Lecture 248 Single Image Ad
Lecture 249 Carousal Image Ad
Lecture 250 Video Ad
Lecture 251 Text Ad
Lecture 252 Spotlight Ad
Lecture 253 Document Ad
Lecture 254 Conversation Ad
Lecture 255 Event Ad
Lecture 256 Follower Ad
Lecture 257 Job Ad
Section 73: Bidding Strategy
Lecture 258 Bidding Strategy
Section 74: LinkedIn Audience Templates
Lecture 259 Audiences Overview
Lecture 260 Locations
Lecture 261 Audience Attributes
Lecture 262 Matched Audiences
Section 75: Conversion Tracking
Lecture 263 What is Conversion Tracking & How to setup Conversion Tracking
Lecture 264 Sitewide Insight Tag Page Load conversion
Lecture 265 Event specific Insight Tag conversion
Lecture 266 Event specific pixel conversion
Section 76: Retargeting
Lecture 267 Retargeting Overview
Lecture 268 Retargeting Campaign Creation
Section 77: Lead Gen
Lecture 269 LinkedIn Lead Generation Ad Campaigns
Lecture 270 View and download leads, metrics, and analytics for Lead Gen Form campaigns
Section 78: Dynamic Ad
Lecture 271 LinkedIn Dynamic Ad Campaign Creation
Section 79: Carousal Image Ad
Lecture 272 LinkedIn Carousel Image Ad Campaign
Section 80: Conversation Ad
Lecture 273 Conversation Ad Campaign
Section 81: Message Ad
Lecture 274 LinkedIn Message Ad Campaign
Section 82: Document Ad
Lecture 275 Document Ad Campaign
Section 83: Video Ad
Lecture 276 LinkedIn Video Ad Campaign
Section 84: Event Ad
Lecture 277 LinkedIn Event Ad Campaign
Section 85: Direct Sponsored Content
Lecture 278 LinkedIn Direct Sponsored Content Single Image Ad Campaign
Section 86: Reports
Lecture 279 How to use Reports in LinkedIn
Section 87: Billing
Lecture 280 Billing Center
Section 88: Business Manager
Lecture 281 Business Manager Overview
Section 89: Certification
Lecture 282 LinkedIn Ads Certification
Section 90: SEO Introduction
Lecture 283 Welcome Video
Section 91: SEO The Basics
Lecture 284 What is SEO And why is it important?
Lecture 285 Debunking SEO Myths
Lecture 286 2 elements that make up an SEO Campaign - Onpage/Offpage SEO
Section 92: Create Your Site
Lecture 287 Need For A Website
Lecture 288 Technical Terms
Lecture 289 Basic Requirements
Lecture 290 Essential Pages Needed
Section 93: Keyword Research
Lecture 291 What is a Keyword + Understanding The Intent Behind It
Lecture 292 Short Tail Vs Long Tail Keywords
Lecture 293 How to access the Google Keyword Planner tool
Lecture 294 How to find out what keywords your website already appears for - SEMRush
Lecture 295 How to determine keyword difficulty - Mozbar
Lecture 296 How to find all the keywords your competitors rank for - SEMRush
Lecture 297 How to use Google Auto Suggest to come up with keyword ideas + Keywordtools.io
Lecture 298 The imortance of keeping your keywords orgranised - Remove irrelevant, duplicate
Lecture 299 How to validate your keywords using Google Trends
Section 94: Content Creation
Lecture 300 Importance of Content in SEO
Lecture 301 Content Generation Ideas - Review The Competition
Lecture 302 Content Generation Ideas - SEMRush
Lecture 303 Content Generation Ideas - Industry Related Blogs
Lecture 304 What to Avoid When Creating Content
Lecture 305 Importance of Fresh Content in SEO
Lecture 306 How long should your content be?
Section 95: Onpage SEO
Lecture 307 What is onpage SEO?
Lecture 308 The 3 Kings Every Website Has
Lecture 309 Optimizing For The First King
Lecture 310 Optimizing For The Second King
Lecture 311 Optimizing For The Third King
Lecture 312 Image ALT Tag For SEO
Lecture 313 What is Internal Linking + How To Add Internal Links On Your Website
Section 96: Offpage SEO
Lecture 314 What is a Backlink and Why are they important
Lecture 315 What is Anchor Text & Why Does it play a crucial role in Link Building
Lecture 316 What Anchor types does your website need?
Lecture 317 What pages should you build backlinks to?
Lecture 318 Dofollow VS Nofolllow links + Real-Time Walk Through Showing
Lecture 319 How To find Out What Backlinks Your Website Already Has
Lecture 320 How to Determine What makes a good Backlink
Lecture 321 A Theoritical Framework on Backlinks
Lecture 322 Link Building Strategy 1 - Guest Posting
Lecture 323 Link Building Strategy 2 - Steal Your Competitors Backlinks
Lecture 324 Link Building Strategy 3 - Forums
Lecture 325 Link Building Strategy 4 - Resource Pages
Lecture 326 Link Building Strategy 5 - Broken Links
Lecture 327 Link Building Strategy 6 - Skyscraper Technique
Lecture 328 Link Building Strategy 7 - Reverse Image Search
Lecture 329 Link Building Strategy 8 - Relevant Blog commenting
Lecture 330 Link Building Strategy 9 - Social Profiles
Section 97: Technical SEO
Lecture 331 HTTP Vs HTTPS
Lecture 332 How To Setup Google Search Console
Lecture 333 How To Set Up A Google Analytics Account & Install The Code
Lecture 334 What Is Duplicate Content & How To Check Your Website For It
Lecture 335 What Is A 404 Page And How To Find Them On Your Website
Section 98: Speeding Up Your Wordpress Website
Lecture 336 The Correlation Between Site Speed And Rankings
Lecture 337 How To Test Your Websites Page Speed
Lecture 338 Web Hosting And Servers
Lecture 339 How to Speed Up Your Wordpress Website
Section 99: User Experience
Lecture 340 What Is User Experience (UX) & How To Improve Your Website's US
Lecture 341 User Metrics That Can Affect Your Rankings - Organic CTR - Part 1
Lecture 342 User Metrics That Can Affect Your Rankings - Dwell Time - Part 2
Lecture 343 User Metrics That Can Affect Your Rankings - Bounce Rate - Part 3
Lecture 344 What Is Negative SEO And How To Identify It
Section 100: Google Algorithms To Be Aware Of
Lecture 345 Google Panda
Lecture 346 Google Penguin
Lecture 347 Google Hummingbird
Section 101: Measuring Your Progress
Lecture 348 How To Keep Track Of All Your Backlinks
Lecture 349 How Long Does It Take To See Results
Lecture 350 The 3 Biggest Culprits That Prevent Your Website From Ranking
Lecture 351 How To Find Out How Much Traffic Your Website Gets
Lecture 352 How To Find Out What Country Your Traffic Is Coming From
Lecture 353 How To Find Out What Pages Are The Most Popular On Your Website
Lecture 354 Events And Conversions
Section 102: Levelling Up Your SEO Knowledge
Lecture 355 Topical Relevancy
Lecture 356 Tiered Link Building
Lecture 357 Google AI & Machine Learning
Section 103: Introduction To Manual SEO Audits
Lecture 358 What Is an SEO Audit + How Google Works
Lecture 359 What Tools Can You Use For An SEO Audit?
Lecture 360 Crawling Your Website - An Overview
Lecture 361 URLs + 404 Pages + Optimized URLs
Lecture 362 Page Titles
Lecture 363 Meta Descriptions
Lecture 364 Heading Tags (H1 & H2s)
Section 104: Competitor Research
Lecture 365 Competitors
Section 105: URL Structure for SEO
Lecture 366 Do Keywords In Domain Or Exact Match Domains Matter?
Lecture 367 URL Folder And Page Names Structures for SEO
Section 106: Google Analytics for SEO and Website Usability
Lecture 368 Google Analytics 4 for SEO
Lecture 369 Diving A Little Deeper Into Google Analytics 4
Lecture 370 Demo Of Google Analytics For A Google Website and Custom Reports
Lecture 371 How To Use The Google Search Console and Google Analytics Together
Section 107: Google Search Console SEO Tools To Check Search Performance And Indexing
Lecture 372 Disclaimer: In Case You Don't Have A Website Yet
Lecture 373 Setting Up Your Google Search Console for SEO
Lecture 374 Google Crawler, Google Indexing And Creating Your Sitemap.xml for SEO
Lecture 375 Submitting New URLs and Checking For Page Status And Indexing For SEO
Lecture 376 What If Your Page Doesn't Get Indexed By Google
Lecture 377 Where Your Pages Are Ranking And Page/Query Performance In SEO
Lecture 378 User Experience Section Of Google Search Console
Lecture 379 Google Core Web Vitals For SEO
Lecture 380 Google Search Console Exercise
Lecture 381 Google Search Console Exercise - Answer
Section 108: Finding And Removing Duplicate Content and Thin Content To Help Your SEO
Lecture 382 Ways Of Dealing With Thin or Bad Content and Whats Really Duplicate
Lecture 383 Finding Pages to Improve or Delete By Using The Google Search Console
Lecture 384 Identifying And Getting Rid of Bad Pages
Lecture 385 Ways To Find Duplicate Content
Lecture 386 Finding Duplicate Content Within Your Pages
Section 109: How To Get .edu links From Authoritative Univerisities To Boost SEO
Lecture 387 Introduction to .edu link, And Which Are Good and Bad
Lecture 388 How To Get Edu Links With Internships
Lecture 389 How To Get Edu Links With Scholarship
Lecture 390 Edu Link Exercise
Lecture 391 Edu Link Exercise - Answer
Section 110: Other SEO Backlink Strategies
Lecture 392 Linkable Asset For SEO To Make Your Link Building Easier
Lecture 393 Link-Begging Script Example You Can Use To Get Links For SEO
Lecture 394 How To Get Backlinks for SEO From Events
Lecture 395 How To Use Events To Build Links
Lecture 396 RadioGuestList For Link Building
Lecture 397 HARO For Link Building And Publicity
Lecture 398 LinkBuilding Exercise
Lecture 399 LinkBuilding Exercise - Answer
Section 111: Link Building And Boosting SEO With Memes
Lecture 400 Introduction to Link Building With Memes
Lecture 401 How To Begin Finding Viral Memes To Post On Your Social Media
Lecture 402 How To Create Your Own Image Memes In Minutes And For Free
Lecture 403 How To Create Your Own Gifs To Go Viral
Section 112: Local Google SEO and Google Map Ranking
Lecture 404 Introduction To Local SEO for Inbound Marketing
Lecture 405 Anatomy Of a Local SEO Search Result To See If As Google Or As An SEO Marketer
Lecture 406 How To Get On The Google Map SEO search results
Lecture 407 Ranking For Local SEO Searches Through Local Business Listing Directories
Lecture 408 Last Words On Local SEO and Doing Local SEO Anywhere Else In The World
Section 113: Practice Tests
Section 114: The SEO Course Assignment
Section 115: Introduction
Lecture 409 Why Email Marketing Is Important For Your & Your Business
Section 116: Email Marketing: First Steps
Lecture 410 Creating Your Free MailerLite Account
Lecture 411 Knowing The MailerLite Interface
Section 117: Strategies To build An Email List From Scratch
Lecture 412 First Step: Identify Your Customer's Needs
Lecture 413 What Are The Strategies For Building Your Email List?
Section 118: Creating A Lead Magnet That Attracts Thousands Of Clients
Lecture 414 What is a Lead Magnet and How It Will Help To Grow Subscriptions Exponentially
Lecture 415 Types of Lead Magnets and How To Choose The Best One For You
Lecture 416 Best Practices When Creating A Lead Magnet
Lecture 417 EBook - How to Create an irresistable Lead Magnet
Lecture 418 Video Series - How to Create an Irrresistable Lead Magnet
Lecture 419 PDF or Report - How to Create an Irrresistable Lead Magnet
Section 119: Subscriber Management on MailerLite
Lecture 420 Subscriber Management Overview on MailerLite
Lecture 421 Creating Groups on MailerLite
Lecture 422 Using Segments on MailerLite
Lecture 423 Importing or Exporting subscribers on MailerLite
Lecture 424 Remove inactive subscribers on MailerLite
Section 120: Landing Pages: Creating A Landing Page that Converts
Lecture 425 What is a Landing Page
Lecture 426 Creating an Irresistable Landing Page To Attract More Clients
Section 121: Subscription Forms: Capturing Visitors From Your Website
Lecture 427 Creating Subscription Forms In MailerLite
Lecture 428 Adding a subscription form to your website
Section 122: Email Automation in MailerLite
Lecture 429 Introduction to Email Automation
Lecture 430 Planning Your Email Sequence Like a Pro
Lecture 431 Creating An Email Sequence in MailerLite for new customers
Lecture 432 Activating and Testing your email automation
Section 123: Campaign Statistics: Using the data to grow
Lecture 433 Analyzing your Campaign Data.
Lecture 434 Anti- SPAM Policy. Keeping Your account healthy.
Section 124: How to A/B Test your Email Campaigns
Lecture 435 What Is A/B Testing And Why Is It Important?
Lecture 436 How to Plan Your A/B Test Campaign
Lecture 437 How to Create An A/B Text In MailerLite Step By Step
Section 125: What is the Best Day and Time To Send Your Emails?
Lecture 438 What 14 studies say about the best day to send email
Section 126: Deciding the Format & Style Of Your Emails
Lecture 439 The style you'll use in your emails
Lecture 440 10 ways to ensure your emails are mobile friendly.
Lecture 441 Personanlizing Your Email Content
Section 127: Support from MailerLite
Lecture 442 How to Get Support from MailerLite
Section 128: Introduction
Lecture 443 Welcome Video
Section 129: The Basics + Set Up
Lecture 444 What is Google Analytics and Why Is It Important?
Lecture 445 How To Set Up A Google Analytics Account & Install the Tracking Code
Lecture 446 How To Prevent Inflating Your Traffic Data
Lecture 447 How To Access The Demo Content
Lecture 448 Google Analytics Dashboard Walkthrough
Section 130: Analyzing The Data
Lecture 449 How To Find Out How Much Traffic Your Website Gets
Lecture 450 How To Find Out What Country Your Traffic Is Coming From
Lecture 451 How To Find Out What Pages Are The Most Popular On Your Website
Lecture 452 Learn Who Your Visitors Are - Demographics Reports
Lecture 453 How To Find Out What Sources & Channels Send You The Highest Quality Traffic
Lecture 454 Real Time Reports - How To Measure Marketing Performances Live
Lecture 455 Analyzing DAU, WAU and MAU
Section 131: Goal Setting & Tracking
Lecture 456 Events and Conversions
Lecture 457 How To Track Form Submissions
Lecture 458 How To Track Results From Specific Marketing Activities
Section 132: Google Analytics 4 - Practical Tips
Lecture 459 Browser's Language
Lecture 460 Location Data
Lecture 461 Browser's Conversion Rate
Lecture 462 Device Category
Lecture 463 Screen Resolution
Lecture 464 Page Speed Insights
Lecture 465 Mobile Operating System
Lecture 466 Landing Pages
Lecture 467 Paid Traffic And Landing Pages
Lecture 468 Site Search Data
Section 133: Analysis: Traffic Volume
Lecture 469 Lets Analyze Beginner Traffic Data
Lecture 470 Where are Your Users Coming From
Section 134: Analysis: Traffic Relevance
Lecture 471 Demographics Of Your Target Audience
Lecture 472 Devices and Technology of Your Visitors
Lecture 473 Finding Useful Details About the User
Lecture 474 Identifying Overlapping Segments Of Your Visitors
Section 135: Analysis: How Google Analytics 4 Works
Lecture 475 How Google Analytics 4 Works
Lecture 476 Page-Level Analysis of Your Website
Lecture 477 Cohort Analysis - Granular Analysis
Lecture 478 More Data on Business Goals
Lecture 479 Business Goal Analysis With Monetization Reports
Lecture 480 Revisitng the Monetization Reports
Section 136: Customization: Custom Reports & Data Studio Introduction
Lecture 481 Customized Tabular Reports In GA4
Lecture 482 Google Looker Studios Basics
Section 137: Implementation: Google Analytics 4 with Tag Manager
Lecture 483 Create a new Google Tag Manager Account
Lecture 484 Link The Website, Google Analytics 4 amd Google Tag Manager
Section 138: Reports
Lecture 485 Campaign Tracking
Lecture 486 Campaign URL Builder
Lecture 487 Retention Reports
Lecture 488 GA4 Explore Overview
Section 139: Google Analytics 4 Course Assignment
Section 140: Introduction to Google Tag Manager
Lecture 489 Welcome Video
Lecture 490 What is Google Tag Manager and Why Do You Need it
Section 141: Google Tag Manager Installation and Browser Set Up
Lecture 491 Useful Chrome Plugins For Working With Google Tag Manager
Lecture 492 Create a Google Tag Manager Account
Lecture 493 The Overview of 5 Google Tag Manager Installation Methods
Lecture 494 Setup Google Tag Manager on Wix
Lecture 495 Setup Google Tag Manager on Wordpress
Lecture 496 Setup Google Tag Manager on Shopify
Lecture 497 Setup Google Tag Manager on Squarespace
Lecture 498 Inject Google Tag Manager Container to any Website
Section 142: Google Tag Manager Interface Overview and Best Practices
Lecture 499 GTM Interface Overview
Lecture 500 Best Practices & Considerations
Business owners who want to use digital marketing (SEO, Google Ads, Email marketing and many other strategies) to grow their business,Anyone who doesn't want to pay big bucks every month outsourcing Digital marketing to an agency - Learn how to do it yourself!,Anyone who owns a website and wants to increase web traffic, conversions, and sales,Entrepreneurs, business owners, bloggers, social media fans
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