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The Secret of Raising Money by Seth Goldstein & Michael Simpson
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The Secret of Raising Money by Seth Goldstein & Michael Simpson | 3.42 GB
Seth Goldstein & Michael Simpson - The Secret of Raising Money

You can raise money easily.
You just have to know the rules..
Presenting: The Secret of Raising Money
The Easiest Way to Go From Bootstrapped To Funded.

Youll get culmination of 20 years of fundraising and literally 1000s of hours of effort that condenses the best wisdom on how to get funded into a single book.
Youll ALSO get a pitchdeck template library, financial model templates, cap table, budget, exclusive new video interview footage, and much much more.

Learn all of the following:
The networking mistakes you are making today
The techniques you need to get investors whipped up into a frenzy over your company
Why your financial model is meaningless
A formula for choosing the right investor for you
Why your pitch sucks and how to fix it

Heres whats inside the book
Chapter 1: Set the course
Funding sources (e.g. Angel, VC, crowdfunding etc.), and the pros and cons of each
How to choose equity or debt
How to make your debt sexy
Timing: Learn when to raise your round
Overview of funding rounds (Seed, Series A etc.)
Co-ordination and emotional investment - how to prepare for the rollercoaster

Chapter 2: Prepare the materials
Learn how to craft your 1 sentence, 30 second and 30 minute pitch
How to craft an e-mail summary
Build the perfect pitch deck - slide by slide instructions. Includes information on market sizing
Learn how much you should raise
What to put in your financial model
Why business plans are irrelevant

Chapter 3: Meet investors
How to pick the right targets
The no.1 technique you should use to meet investors
E-mail etiquette
The cold e-mail
Meeting investors via blogs
How to use AngelList

Chapter 4: Sell your story
The three key components of investor psychology
The three criteria investors use to evaluate you
The three key pillars of entrepreneur psychology
Preparing for the pitch
How to pitch
What to do after the pitch

Chapter 5: Close
What to expect from legal due diligence
What to expect from business due diligence
The clauses of the term sheet, and the market standard for each
The clauses of a convertible note and the market standard for each
and much, much more.

No Matter What or Who You Know,
Look - there is no magic pill that is going to solve all your problems for you.No matter how many insider secrets we give you, the fact remains: You still have to be building an awesome product that people want to use. No tricks or gimmicks will make up for that.
BUT! There ARE tools, processes, tactics and practices that WILL enable you to become more attractive to investors..


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