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Licensed Search Engine Marketing Professional Track
#1
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Licensed Search Engine Marketing Professional Track
Last updated 9/2022
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 8.19 GB | Duration: 9h 0m

Foundations of SEO and SEM with certification from IIDM™


What you'll learn
What is SEO
How to set SEO Goals
How to accomplish SEO Goals
Benefits of SEO
Requirements
Must be able to speak and understand basic English

Description
Welcome to the International Institute of Digital Marketing™ | Lecture 1 Description:The International Institute of Digital Marketing™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM™. Digital Marketing is something that's all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed - a foundation with the ability to be built upon and developed with time.This is a hybrid course, which means it is a more hands-on experience than you would find in most online courses. Each lecture will include lecture notes, activities, and resources that will serve as your guideline on how to successfully complete the lecture.This course consists of;102 Lecture Videos102 Downloadable Lecture DescriptionA total of 102 Lectures37 Assignments to be submitted to IIDM™15 Quizzes123 External ResourcesPractical SEO & SEM applicationPractical Paid & Organic StrategiesLearn to create successful Paid Advertisements on Facebook and Google.You hear the terms endlessly. SEO and SEM. You see it required on job applications, and you see articles about it, so what's the deal? What is search engine marketing? In reality, it's all around you. Have you ever used Google? Bing? Yahoo? Then you must wonder how the search engines seemingly pull these websites out of nowhere. In reality, there's much more to it than you may think. That is search engine marketing. This course covers everything you need to know, from the basics to the nitty-gritty details.SEO & SEM Master I™How do you manage paid marketing? How can you make the most of your investments with advertisements, whether page ads or video? What about the ever-elusive SEO and SEM? The Paid Marketing Master sub-course covers all you need to know about paid marketing and more.We will teach you;What is SEO & SEM and how to use them effectively to increase the reach of your brand.How to use Google Ads, understand them, and utilize them to their full effectiveness.What display ads are, how to make them, and how to use them most effectivelySEO & SEM Master II™Understanding SEO & SEM is important, but how do you utilize it effectively to ensure your efforts and budget are in the right place? This sub-course teaches how to use SEO & SEM to its full potential and how to harvest and use their relevant analytical data.We will teach you;How to use SEO & SEM properly to achieve best results. How to harvest and utilize analytical data gathered from SEO & SEM campaignsSEO & SEM Master III™How do you manage paid marketing? How can you make the most of your investments with advertisements, whether page ads or video? What about the ever-elusive SEO and SEM? The Paid Marketing Master sub-course covers all you need to know about paid marketing and moreHow to make SEO work for your brand through good user experiences and enticing content.How to adapt your existing marketing methods to SEO & SEM for greater reach and best results.IMPORTANT!Kindly contact us via email before you start your learning journey. We will provide you with Google Drive access for your learning materials and evaluation for the certification upon completion.Contact us here: mailto:support@iidm.world]support@iidm.world[/url]
Overview
Section 1: Introduction
Lecture 1 Welcome to the International Institute of Digital Marketing™
Lecture 2 Training Overview
Lecture 3 Register your profile on IIDM™ Website.
Lecture 4 Become an Affiliate with IIDM™.
Lecture 5 Outlines and Objectives
Lecture 6 Introduction to Search Engine Marketing
Section 2: Foundations of SEO
Lecture 7 WEEK 1 - What is Search Engine Marketing (SEM)?
Lecture 8 WEEK 1 - What is Search Engine Optimization (SEO)?
Lecture 9 WEEK 1 - Reading search engine result pages
Lecture 10 WEEK1 - Setting SEO expectations
Lecture 11 WEEK 1 - How SEO affects your business
Lecture 12 WEEK 1 - Why you need a keyword-research plan
Lecture 13 WEEK 1 - How to research keywords
Lecture 14 WEEK 1 - Understanding keyword attributes
Lecture 15 WEEK 1 - Understanding keyword distribution
Lecture 16 WEEK 1 - Majestic Tool
Lecture 17 WEEK 1 - Tools to help you analyze keywords
Lecture 18 WEEK 1 - Ongoing keyword evaluation
Lecture 19 WEEK 2 - Understanding content optimization
Lecture 20 WEEK 2 - Optimizing site structure
Lecture 21 WEEK 2 - Optimizing textual page elements
Lecture 22 WEEK 2 - Optimizing nontext components of a webpage
Lecture 23 WEEK 2 - Optimizing for personalized search
Lecture 24 WEEK 2 - Interpreting the code behind webpages
Lecture 25 WEEK 2 - Understanding how search engines index content
Lecture 26 WEEK 2 - Working with canonical URLs and redirects
Lecture 27 WEEK 2 - Leveraging microformats
Lecture 28 WEEK 2 - Working with server-side factors
Lecture 29 WEEK 2 - Using Google Search Console
Lecture 30 WEEK 2 - Overview of long-term content strategies
Lecture 31 WEEK 2 - Plan a successful content strategy and avoid common mistakes
Lecture 32 WEEK 2 - Understanding different types of content
Lecture 33 WEEK 2 - Getting ideas for content
Lecture 34 WEEK 2 - Working with an editorial calendar
Lecture 35 WEEK 2 - Promote your content with social media
Lecture 36 WEEK 2 - Measuring content performance
Lecture 37 WEEK 3 - Understanding the importance of links
Lecture 38 WEEK 3 - Building internal links
Lecture 39 WEEK 3 - Building external links
Lecture 40 WEEK 3 - Finding link-building opportunities
Lecture 41 WEEK 4 - Measuring SEO performance
Lecture 42 WEEK 4 - Analyzing keywords
Lecture 43 WEEK 4 - Analyzing links
Lecture 44 WEEK 4 - Understanding SEO and ecommerce
Lecture 45 WEEK 4 - Understanding local SEO
Lecture 46 WEEK 4 - Understanding mobile SEO
Lecture 47 WEEK 4 - Facebook Advertisement: SEM For Your Business
Section 3: Local SEO
Lecture 48 WEEK 5 - Understanding general versus local SEO
Lecture 49 WEEK 5 - Anatomy of local search results
Lecture 50 WEEK 5 - Exploring local ranking factors
Lecture 51 WEEK 6 - Identifying keywords for your business
Lecture 52 WEEK 6 - Using online keyword tools
Lecture 53 WEEK 7 - Understanding eligibility to claim a Google My Business profile
Lecture 54 WEEK 7 - Claiming your Google My Business profile
Lecture 55 WEEK 7 - Optimizing your GMB profile
Lecture 56 WEEK 7 - Hyper Boosting your GMB listing
Lecture 57 WEEK 7 - Keeping customers informed during COVID-19
Lecture 58 WEEK 7 - Getting and managing reviews for higher rankings
Lecture 59 WEEK 7 - Setting up a business listing on top citation sites
Lecture 60 WEEK 8 - Creating a holistic page experience for visitors
Lecture 61 WEEK 8 - Technical must-haves for your site
Lecture 62 WEEK 8 - Optimizing your site with tags
Lecture 63 WEEK 8 - Getting local backlinks
Lecture 64 WEEK 8 - Writing website content that addresses searcher intent
Lecture 65 WEEK 8 - Building local authority for your business
Lecture 66 WEEK 8 - Google Advertisement: SEM for Your Business
Section 4: SEO: Keyword Strategy
Lecture 67 WEEK 9 - Keywords: The foundation of digital marketing
Lecture 68 WEEK 9 - Why keywords?
Lecture 69 WEEK 9 - Keywords research shows intent
Lecture 70 WEEK 9 - Keywords provide context
Lecture 71 WEEK 9 - Research the SERPs
Lecture 72 WEEK 9 - Keyword tools: Search engines
Lecture 73 WEEK 9 - Keyword tools: Wordtracker
Lecture 74 WEEK 9 - Keyword concepts: Long tail and short tail
Lecture 75 WEEK 9 - Keyword concepts: Plurals
Lecture 76 WEEK 9 - Keyword concepts: Questions
Lecture 77 WEEK 9 - Keyword research: Buying cycle
Lecture 78 WEEK 9 - Keyword research: Observations
Lecture 79 WEEK 9 - Keyword research: Organize by phrase structure
Lecture 80 WEEK 9 - Use trends data to complete the picture
Lecture 81 WEEK 9 - Apply your data to your website structure
Lecture 82 WEEK 9 - Map your keyword data to a calendar
Lecture 83 WEEK 9 - Present your strategy
Lecture 84 WEEK 10 - Start with the page title
Lecture 85 WEEK 10 - How search engines display your URLs and page descriptions
Lecture 86 WEEK 10 - Optimize primary page structures
Lecture 87 WEEK 10 - A word of warning about SEO
Lecture 88 WEEK 10 - Take time to optimize the details
Lecture 89 WEEK 11 - Maintain keyword groups with specific destinations
Lecture 90 WEEK 11 - Build your quality score with keyword themes
Lecture 91 WEEK 11 - Utilize negative keywords
Lecture 92 WEEK 11 - Target ads and campaigns with keywords: Location, time, and words
Lecture 93 WEEK 11 - Content marketing: Answer questions and anticipate events
Lecture 94 WEEK 11 - Email: Educate and engage the needs of the audience
Lecture 95 WEEK 11 - Social: Engage by knowing the need, the time, and the language
Lecture 96 WEEK 12 - Optimizing product pages for SEO
Lecture 97 WEEK 12 - Optimizing ecommerce content pages
Lecture 98 WEEK 12 - Buyer journey and keywords
Lecture 99 WEEK 12 - Understanding how ecommerce SERP works
Lecture 100 WEEK 12 - Continue learning SEO for ecommerce
Lecture 101 Congratulations!!
Lecture 102 Digital Certification Badge
Beginner Digital Marketers


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