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Marketing Course - Includes Branding, Strategy & Advertising
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch
Genre: eLearning | Language: English + srt | Duration: 307 lectures (32h 32m) | Size: 16.5 GB

A Mega Marketing Course with 180+ Videos which helps you learn Marketing Management from scratch



What you'll learn
Learn the Building Blocks of Marketing
Learn Marketing strategy including different Strategy models
Learn Branding principles and different elements that you can use while branding a product, service or company
Learn Key concepts of Advertising including working of advertising agencies
Learn Customer Management and all important KPI's when it comes to customers
Learn the Marketing via the 4 P's in-depth - Including Product marketing, Place marketing, Price marketing and Promotional Marketing

Requirements
No Previous experience in Marketing needed. Needs a Computer / Mobile with internet connection


Description
This is a Marketing Masterclass with In-Depth Marketing Tutorials. In this Marketing Masterclass, you will learn everything to make and manage a comprehensive marketing plan formulated specifically for accomplishing the marketing objectives of the business. There are dedicated sections for Strategy, Branding, Advertising, Market Research and more. The course will guide you on how marketing empowers businesses to create value for customers by using all elements of the marketing mix- product policy, channels of distribution, communication, and pricing. The marketing management course revolves around the understanding of core marketing concepts, Ps & As of Marketing, Value Chain, Strategic Planning, Business Unit Strategic Planning Process, Market Research, Segmentation, CRM, Optimized Customer Lifetime Value, Market Segmentation/Targeting/Positioning, Branding, Market Competition, Service Marketing, etc.

Delve into the Scope of Marketing by understanding core marketing concepts along with company orientation toward the marketplace

How to use 4 Ps of Marketing, 7 Ps of Service Marketing and 4 As of Marketing

Understand the role of the value chain, strategy-making, and 7 steps of business unit Strategic Planning Process

Learn how to adeptly use market research, Marketing Information System, Marketing Intelligence

Know what Positioning Strategies, Brand Narratives, and Storytelling are. Also, learn how to do positioning and branding for a small business

Learn Key Branding Concepts and get introduced to everything about branding, brand elements and brand equity

Understand the role of Customer-Value Hierarchy, and other product concepts.

Go through key marketing processes- Consumer Adoption Process, Packaging, Labeling, Warranties, and Guarantees

Learn how to do pricing in marketing management

Learn how to do pricing and understand Service marketing management

How to do effective promotion in marketing management via Marketing Communications Mix and IMC

Learn how to set Advertising Objectives and measure Advertising Effectiveness. Master the key skills of effective Sales Promotion and Public Relations

Who this course is for
Beginners and Professionals

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