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Copywriting Bootcamp: Your Complete Guide To Copywriting
Last updated 3/2021
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 5.89 GB | Duration: 5h 4m

You Can Write Copy that Sells: Social Media, Headlines, Email Marketing, Websites & Landing Pages, AV Content, and More!


What you'll learn
You will learn how to write the best copy for any part of a business or marketing campaign
Write better headlines that catch more attention
Write better copy for website landing pages
Write better promotional emails and product announcements
Write better social media posts that get more engagement
Write copy for audio visual content such as YouTube videos, commercials, and viral campaigns
Craft a complete campaign roll out strategy
Build a portfolio and get clients as a copywriter
Create a brand voice and style that works to sell
Understand your market and competition to better write copy
Know the difference between B2B and B2C marketing
Come away with a complete understanding of modern copywriting

Requirements
A desire to improve your copywriting
You don't need any experience copywriting before, we'll teach you everything in this course

Description
Do you want to learn copywriting so you can better grow a business, make more sales, and engage with customers?Whether you have your own business, work for another business, or want to get a job as a copywriter, this course will cover everything you need to know to master copywriting in the modern world.What sets this copywriting course apart?Not only will you learn modern best practices of a copywriter, you will also learn how to put together a complete marketing campaign for any type of business, brand or product launch. By the end of this course you'll know how to write better copy for emails, social media posts, marketing campaigns, video content, web pages, and more. Enroll today and get instant access to:5 hours of premium video contentDownloadable copywriting activity workbookDownloadable course slides with all our tips & best practicesFun practice activitiesCopywriting templatesPremium instructor supportLifetime access to course updatesWith this copywriting course, you will learn how to:Structure an effective marketing campaignCreate a brand's voice and styleAnalyze the market and competitionWrite Business to Consumer (B2C) and Business to Business (B2B) marketing contentWrite great headlines that instantly capture attentionWrite better webcopy for landing pages with effective calls to actionWrite promotional emails and product announcementsWrite better social media posts that create more engagement with your followersWrite for audio visual content such as YouTube videos and viral postsGet clients and land a job as a copywriterand so much more!Who is this course for?This copywriting course is for anyone looking to start a new campaign from scratch for their personal business, brand or start up. This course is great for beginners who want to learn the ins and outs of copywriting and get their start in the profession, and marketing professionals looking to sharpen their skills.Everyone who takes this course will come away with the knowledge and skills to write the best copy for any part of any campaign, and how to start landing projects and building your professional portfolio. You will also come away with a comprehensive strategy and effective copy, that can be utilized across all platforms for your own personal campaign.Who are your instructors?This copywriting course is led by two instructors: Brian Birmingham, a professional copywriter who currently works in the film, television and gaming industry writing ad content, special shoot scripts, print copy and more; and Phil Ebiner, a video producer and online content creator who has sold products to millions of people around the world. If you want to quickly and easily learn copywriting, this is the course for you.Cheers,Phil Ebiner & Brian Birmingham
Overview
Section 1: Introduction & What is Copywriting?
Lecture 1 Welcome to Class | Copywriting Course
Lecture 2 Quick Tips to Improve Your Copywriting | Copywriting Course
Lecture 3 Download the Exercise Workbook | Copywriting Course
Lecture 4 Download the Course Slides | Copywriting Course
Lecture 5 What is Copywriting & What does a Copywriting Job Look Like?
Lecture 6 Tips to Improve Your Course Taking Experience | Copywriting Course
Section 2: The Marketing Campaign
Lecture 7 What Does an Effective Marketing Campaign Look Like? | Copywriting Course
Section 3: Understand Or Create a Brand's Voice
Lecture 8 Copywriting Begins with the Brand Voice | Copywriting Course
Lecture 9 Let's Look at Examples of Brand Voice | Copywriting Course
Lecture 10 Exercise 1: Know Your Brand Voice | Copywriting Course
Lecture 11 Exercise 1 Review: Our Brand Voice | Copywriting Course
Section 4: The Brainstorming Process of a Copywriter
Lecture 12 How to Brainstorm Better: Tips from a Copywriter | Copywriting Course
Lecture 13 Exercise 2: Write 10-15 Words... | Copywriting Course
Lecture 14 Exercise 2 Review: Our Words & Phrases | Copywriting Course
Section 5: Know the Market and the Competition
Lecture 15 Learn How to Understand Your Market & Competition as a Copywriter
Lecture 16 Case Study: Understanding My Market Using Research & Analytics
Lecture 17 Exercise 3: Understanding Your Market | Copywriting Course
Lecture 18 Exercise 3 Review: Understanding Our Market | Copywriting Course
Section 6: Business to Consumer (B2C) versus Business to Business (B2B) Copywriting
Lecture 19 What is B2C (Business to Consumer) & B2B (Business to Business) Marketing?
Lecture 20 Case Study: Two Important Things to Do When Writing to a Business
Lecture 21 Exercise 4: Write a Template B2B Email | Copywriting Course
Lecture 22 Exercise 4 Review: Our B2B Email Template | Copywriting Course
Section 7: Headlines, Subject Lines, and Taglines
Lecture 23 The 3 C's of Effective Headline Copy | Copywriting Course
Lecture 24 Examples of Great Headlines Copywriting | Copywriting Course
Lecture 25 Case Study: Analysis of Effective YouTube Titles | Copywriting Course
Lecture 26 Exercise 5: Come Up with a Headline for Your Company | Copywriting Course
Lecture 27 Exercise 5 Review: Our Company Headline | Copywriting Course
Section 8: Webcopy: Websites, Landing Pages and Calls to Action
Lecture 28 What Does Effective Website Copywriting Look Like? | Copywriting Course
Lecture 29 What is a CTA? Tips for a Better Call to Action | Copywriting Course
Lecture 30 Let's Look at Great Website Copy | Copywriting Course
Lecture 31 Exercise 6: Write Sample Webcopy | Copywriting Course
Lecture 32 Exercise 6 Review: Our Sample Webcopy | Copywriting Course
Lecture 33 Case Study: Analyzing Phil's Website Home Page | Copywriting Course
Section 9: Email Copy: Improve Your Email Marketing
Lecture 34 Why Email is Relevant and Important | Copywriting Course
Lecture 35 Tools and Tips for Growing an Email List | Copywriting Course
Lecture 36 Subject Line Tips: What Makes People Open Your Emails | Copywriting Course
Lecture 37 Let's Look at Great Email Copy | Copywriting Course
Lecture 38 What Emails Should You Write? Here are Several Examples | Copywriting Course
Lecture 39 Qualities of Effective Promotional Emails | Copywriting Course
Lecture 40 Case Study: Phil's Email Marketing Strategies and Copy Examples
Lecture 41 Exercise 7: Write a Promotional Email | Copywriting Course
Lecture 42 Exercise 7 Review: Our Promotional Email | Copywriting Course
Section 10: Copywriting for Social Media
Lecture 43 Choosing a Social Media Platform | Copywriting Course
Lecture 44 What Types of Posts Should You Write? | Copywriting Course
Lecture 45 Similarities When Writing on Multiple Platforms | Copywriting Course
Lecture 46 Differences When Writing on Multiple Platforms | Copywriting Course
Lecture 47 Social Media Tips & Tricks for More Engagement | Copywriting Course
Lecture 48 T.H.I.N.K. A Better Way to Write for Social Media | Copywriting Course
Lecture 49 Case Study: How I Utilize Multiple Platforms to Increase Engagement
Lecture 50 Exercise 8: Write Copy for Facebook & Instagram | Copywriting Course
Lecture 51 Exercise 8: Our Facebook & Instagram Posts | Copywriting Course
Section 11: Copywriting for Audio Visual Content
Lecture 52 What is AV (Audio Visual) Content? | Copywriting Course
Lecture 53 How Do You Conceptualize and Script Effective AV Content for Your Campaign
Lecture 54 Tips for Writing Better AV Content | Copywriting Course
Lecture 55 Case Study: Phil's DIY Promotional Videos | Copywriting Course
Lecture 56 Exercise 9: The Video Spot | Copywriting Course
Lecture 57 Exercise 9 Review: Our Video Spot | Copywriting Course
Section 12: Crafting a Campaign Roll Out Strategy
Lecture 58 Introduction to this Section | Copywriting Course
Lecture 59 Creating a Marketing Campaign with No Audience | Copywriting Course
Lecture 60 Creating a Marketing Campaign with a Limited Audience | Copywriting Course
Lecture 61 Creating a Marketing Campaign with an Existing Audience | Copywriting Course
Section 13: Finding Paid Work as a Copywriter
Lecture 62 How to Find a Copywriting Job | Copywriting Course
Lecture 63 Template: Email Introduction & Pitch | Copywriting Course
Section 14: Course Conclusion
Lecture 64 Thank You | Copywriting Course
Any businesses or brands looking to improve their marketing with better copywriting,Anyone who wants to write better emails, headlines, social media posts, website landing pages,Entrepreneurs looking to grow their businesses,Anyone who works for another business and needs to learn modern copywriting practices




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