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Coursera - Google Digital Marketing & E-commerce Professional Certificate
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch
Genre: eLearning | Language: English + srt | Duration: 17h 12m | Size: 6.1 GB

This is your path to a career in digital marketing. In this program, you'll learn in-demand skills that can have you job-ready in less than 6 months. No degree or experience required.

Build job-ready skills by learning from the best
Get started in the high-growth fields of digital marketing and e-commerce with a professional certificate from Google. Learn to manage digital marketing campaigns, attract and engage customers, and measure performance through analytics.

Common job titles: Marketing Coordinator, Search Engine Optimization Specialist, Paid Search Specialist, Email Marketing Specialist, E-commerce Associate, Media Planner

Skills you will gain
Marketing

E-Commerce

display advertising

Email Marketing

Search Engine Optimization (SEO)

Customer loyalty

Marketing Analytics

Customer Outreach

Website Structure

Customer Awareness

Google

Search Engine Marketing

About this Professional Certificate
Prepare for a new career in the high-growth fields of digital marketing and e-commerce, in under six months, no experience or degree required. Businesses need digital marketing and e-commerce talent more than ever before; 86% of business leaders report that digital commerce will be the most important route to growth. There are 218,000 U.S. job openings in this growing field, with a median entry-level salary of $51,000.¹

Throughout this program, you will gain in-demand skills that prepare you for an entry-level job and learn how to use tools and platforms like Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter. You will learn from subject-matter experts at Google and have a chance to build your own portfolio with projects like customer personas and social media calendars to show to potential employers.

75% of Google Career Certificate graduates in the US report seeing a positive impact on their career within six months²

Check out all Google Career Certificates here.

This program contains no confidential information. All Google Search features taught are publicly available, you can learn more in official Google Search documentation.

¹US Burning Glass Labor Insight Report salary data (median with 0-5 years experience) and job opening data. Data for job roles relevant to featured programs (4/01/2021 - 3/31/22).

²Based on program graduate survey responses, United States, 2021

What you will learn
Learn the fundamentals of digital marketing and e-commerce to gain the skills needed to land an entry-level job

Attract and engage customers through digital marketing channels like search and email

Measure marketing performance through analytics and present insights

Build e-commerce stores, analyze online performance, and grow customer loyalty

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