The Business Book

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[ The Business Book ]

The Business Book
by DK
English | 2014 | ISBN: B00OSKMQMS | DK Publishing | 722 pages | epub | 85 MB

The Business Book clearly and simply explains all of the key theories that have shaped the world of business, management, and commerce.
Using easy-to-follow graphics and artworks, succinct quotations, and thoroughly accessible text, The Business Book introduces the would-be entrepreneur and general reader alike to the work of great commercial thinkers, leaders, and gurus.
The Business Book includes:
- Almost 100 quotations from the great business thinkers and gurus
- Information on every facet of business management, including alternative business models, with real life examples from the marketplace
- A structure that takes the reader through every stage of business strategy, from start-up to delivering the goods
The clear and concise summaries, graphics, and quotations in The Business Book will help even the complete novice understand the key ideas behind business success.

Business Management Science, Strategic Management

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