Google Maps Business Seo & Google Reputation Marketing

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Google Maps Business Seo & Google Reputation Marketing
Last updated 8/2022
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 5.34 GB | Duration: 4h 48m

Google search engine optimization + reputation management = the most powerful website traffic you'll ever receive!


What you'll learn
In this Google My Business Training Course,you'll know how to register your business for Google Maps (physical address or PO box).
In this Google My Business Training Course,you'll know how to optimize Google My Business for high SEO (Search Engine Optimization) ranking.
In this Google My Business Training Course,you'll know how to obtain more 5-star reviews for your business in Google My Business.
In this Google My Business Training Course,you'll know how to claim local business citations to rank higher in Google Maps.
You'll know how to respond to reviews professionally, which allows you to change a 1-star review into a 5-star review in this Google My Business tutorial.
In this Google My Business Training Course,you'll know how to utilize reputation marketing & reputation management to your advantage in Google My Business.
In this Google My Business Training Course,you'll know how to claim business directories and local SEO backlinks to increase your traffic from Google.

Requirements
You should know how to use a PC at a beginner level.
You DO NOT need a physical address as you can use a P.O. Box for Google Maps verification through Google My Business.

Description
BUY THIS COURSE and GET 2 COURSES FOR THE PRICE OF 1!!!Zach Miller's Course Includes
Discover what you need to do to Rank Page 1 in Google Maps.
Google Maps is the next revolution in Google. It's taken a backseat to YouTube for years, but 2018 is The Year of The Maps!
With new changes and the ability to drive INSANE AMOUNTS OF TRAFFIC to your website consistently, it's become one of my favorite tools for local businesses.
What's that? You say you have a Mobile Business, are a Real Estate Agent, or own a Home Business? That's OK, you can still list your business on Google Maps, Increase your business today, and get a free local website provided by Google. I don't just leave you there, I also added 10 directories you can use to list your business without an address. This is a way to start your business on a ZERO BUDGET.
70% of mobile users rely on Google maps to find a service/business that can serve their needs, driving calls and text SMS to your home based business.
I will guide you through this process and explain what you need to have a fully optimized, Service based listing on google without all of the hassle of having a retail shop.
---------------------------------------About the Topic---------------------------------------To get the full benefits of Google Maps, it's not just about how to get your business on Google Maps, but how to get it ranking higher on Google Maps and Google My Business. "Ranking" refers to how high your business appears in the list of search results when someone makes a search using Google Maps. The first page of a Google Maps listing is a very coveted place to be, as users are unlikely to search farther than the first page of search results. Google Maps Ranking FactorsWhile Google Maps ranking used to be based on such things as proximity and industry categories, Google is now including other factors into its calculation of rankings. This is good news for small and medium-sized businesses whose listings may otherwise be overshadowed by large corporations and chain companies. There are several things you can to increase your ranking and market your business on Google Maps. 1. Verify your Google My Business InformationThe more Google knows about your business, the better it will be able to correctly display your business listing online. Make sure that your listing is complete and accurate, including:Contact information and website. Include all possible contact information including your name, address, telephone number, and website so that Google can provide as much information as possible.Business hours. Google Maps tells users if a business is open or closed and if it's opening or closing soon. Adding business hours to your listing can give potential customers the impetus to use your business.No duplicate pieces of information. Google will discredit businesses with multiple phone numbers or locations listed for one actual business. Weed out the superfluous and make sure all written information is accurate.Make sure your Google My Business name includes keywords as well that relate to your business. While this may affect the consistent appearance of your GMB profile, it will help to reach more customers searching for the services your business offers.2. Get Google ReviewsUser reviews add another dimension of trustworthiness to a business, and Google has recognized that fact by ranking businesses with a high volume of good reviews higher on Google Maps. Keep in mind that, once you open up your business for reviews, there is no turning back. Like other sites like Yelp, you will not have control over what people say, so your reviews may be both good and bad. However, it's not all doom and gloom. Unless your service is truly atrocious, bad reviews, statistically speaking, tend to be far and few in-between. To get started, copy your Google review link. Go to your Google map listing, click "more information" and copy the direct link you find there. Share this link over your social media channels to encourage reviews. You can also create a landing page on your website that leads directly to your Google Maps listing review form.To give yourself a boost, ask a handful of trusted, loyal customers (ones who you know will leave you a positive review) to write a review for you. Just a few positive reviews will be enough to instantly rev up your rankings.3. Properly Categorize Your BusinessWhen you first create a Google Maps listing, you have the option of adding a primary industry category, or "keyword" to describe your business.What many business owners don't know is that you can add up to five additional categories. You should make use of all five of these. Your primary category should be the main classification for your business (ex: realtor, restaurant), while the remaining five categories should incorporate local SEO keywords that act as additional descriptors (ex: Dallas realtor, Paradise Heights restaurant). 4. Embed a Google Map on Your WebsiteAnother way to rank higher on Google Maps is to embed a Google Map on your website. Most businesses place a map on the contact page of their site. Embedding a Google Map is just another way to telling Google that your business is located where your listings says it is. Use the same address that you have on your Google My Business listing.To embed a Google Map on your website, search for your business name in Google Maps. Click on the three lines next to your business name and click "Share or Embed Map". Copy and paste the link on your business's contact page.5. Optimize Your Listing DescriptionYour Google Maps listing has a character limit, but instead of putting a superfluous description, you should include local SEO keywords that describe your business. For example, instead of "great realtor offering exemplary customer service" write "Dallas realtor with best rates" or something similar. 6. Use a Local Telephone NumberGoogle looks down upon toll-free (800 and 877) numbers because these types of numbers are frequently used for spam. Local telephone numbers show that your business is a brick and mortar location in the area.For this reason you should be using a local telephone number with an area code that matches your location. It's ok to have a toll free number on your website, but if you want to have a higher Google Maps ranking, use a local number for your Google listing.7. Add Photos to the ListingOne of the easiest ways to stand out on Google Maps is to add a photo to your Google My Business listing. Choose a good photo of your business that's on your website or highlights your business. You can add more than one photo so choose ones that will entice customers to come to your business. To add a photo to your Google Maps listing, you simply edit your original listing on Google My Business.If you have a Google listing, check to make sure that you have all of these things in order to get Google putting your business on the first page of Google Maps. Sasha Miller's Course Includes
As a member you have full access to this crash course on managing the online reputations of offline businesses.
NOTE: the business listing sites mentioned inside this course are U.S. based so if you live outside the U.S. you'll need to research the top business listing sites in your country
Mastering Online Reputation Marketing & Management 2.0 Course consists of 2 main parts:
Step 1: Building 5-Star Reputations
In this module you'll learn what online reputation is and why it's so vital to focus on right now.
Successful online companies are well-aware of their reputations; however, many offline companies and local businesses are oblivious to how they are viewed by their customers and prospects on the internet.
Here you'll learn...
The Theory
how much people actually trust reviews online
the difference between Reputation Marketing and Reputation Management (yes, they are different!)
how people view good reputations, no reputations and bad reputations online
how to find these businesses with negative reputations so you can reach out to them
the difference between Referral Marketing and Reputation Marketing
the 4 Pillars of Online Reputation Marketing.
The Tasks
keyword-rich reviews and why they're important for converting more customers
Basic keyword research demo to find local service keywords for your clients
Why business listing sites are a crucial part of Reputation Marketing
Walk-thru on claiming your local business listings
How to rank higher in Google Maps (very important for online reputations!)
How to optimize a Google+ page listing
How to get more reviews & better quality reviews for your clients
Step 2: Managing & Marketing 5-Star Reputations Online
In these videos, you'll learn how you can make money with online reputation services and I'll be sharing some awesome ideas that you can use when delivering for your clients. We'll cover how to choose the best industries to work with, which ones to avoid and common prospect excuses. I'll also share a neat little hack if you want to outsource all of it if you don't want to do it all yourself. And last but not least, I'll share my companies very own proven Reputation Marketing strategy that built more than 500 5-star reputations online.
I've included the most important tasks in effectively building, managing and marketing reputations online...
Overview
Section 1: Zach's Lectures
Lecture 1 Course Overview
Lecture 2 Intro
Lecture 3 The 4 Pillars of Google Maps Ranking
Lecture 4 Sign Into Google+
Lecture 5 Keyword Planner & Sorting Breakdown
Lecture 6 Longtail Pro Keyword Research
Lecture 7 KW Finder Keyword Research
Lecture 8 Google My Business Registration & Optimization
Lecture 9 Google My Business Descriptions Now Phased Out
Lecture 10 Google Review Management & Marketing
Lecture 11 Additional Sites for Reviews
Lecture 12 What Are Citations
Lecture 13 Whitespark for Citation Analysis
Lecture 14 Outsource Local Citation Building
Lecture 15 Backlinks Are Easy
Section 2: Sasha's Lectures
Lecture 16 Thousands Look Online for Local Businesses
Lecture 17 Why is Online Reputation Crucial
Lecture 18 How Much Do People Actually Trust Reviews Online?
Lecture 19 Reputation Marketing vs. Reputation Management
Lecture 20 Good Reputation, No Reputation, Bad Reputation
Lecture 21 Referral Marketing vs. Reputation Marketing
Lecture 22 The 4 Pillars of Online Reputation Marketing
Lecture 23 The Benefits of Keyword-Rich Reviews
Lecture 24 Basic Local Business Keyword Research
Lecture 25 What You'll Need to Get Started
Lecture 26 Importance of Claiming Local Business Listings
Lecture 27 Claiming Local Business Listings Demo
Lecture 28 How to Rank Higher in Google Maps
Lecture 29 How to Optimize Google Business Listing
Lecture 30 How to Embed Google Maps into Your Website
Lecture 31 How to Get More 5-Star Reviews From Customers
Lecture 32 Make Money with Online Reputation Services
Lecture 33 How to Outsource
Lecture 34 Choosing The Best Industries to Work With
Lecture 35 The Most Common Excuses
Lecture 36 Proven Reputation Marketing Strategy
Lecture 37 Reputation Marketing Blueprint
Lecture 38 Conclusion
Section 3: Udemy Bonus
Lecture 39 How to Make 30% More This Year WITHOUT Working Even 1 Extra Hour
Online & Offline Businesses,Online Marketers,Entrepreneurs,SEO Engineers & Marketers,Anyone who wants to gain more traffic from Google with little extra work,Anyone with a product to sell

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