Introduction To Online Community Management

[mitsumi]

Last updated 3/2021
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 988.07 MB | Duration: 1h 0m

Learn the basics of Online Community Management and get a head-start to your new career.

What you'll learn
You will learn the basics of Online Community Management
Requirements
This course is suitable for people who have worked as OCM's before, but also for those who are completely new to the discipline and would like to retrain.
Description
Demand for online communities and people who can manage them has risen over the past few years. For a lot of you, this means you need to learn the basics of Online Community Management.To help you get on track fast, we have created this course.We - Kirstie, Toby, and Elisa - have multiple years of experience in Community Management and, together, we have created this course for you.We're part of the Standing on Giants team where we help businesses around the world build thriving online communities based on our Standing on Giants methodology.If you are a junior OCM, want to retrain as one, or are simply passionate about the industry, this course will help you to get a head-start to your new career. We'll cover everything from Welcome Messaging to Peer to Peer Help and handling difficult members or situations, and share best practices and tips from our three instructors, who all have worked as OCM's for years. The course comes with a downloadable, interactive workbook which you can use to take notes and complete the exercises that support the lessons. Standing on Giants is a certified B Corp based in London, UK, and works with big brands like Airbnb, O2, Tesco Bank, or Lenovo Legion to help their communities thrive.
Overview
Section 1: Introduction
Lecture 1 Welcome & What to Expect
Lecture 2 How to use the Workbook
Section 2: Part 1: Introduction to the Role of Online Community Manager
Lecture 3 Definition of Online Community Management
Lecture 4 Moderation vs Management
Lecture 5 Day to Day Tasks
Lecture 6 Community Structure and Metrics
Section 3: Part 2: How to Build Engagement as an Online Community Manager
Lecture 7 Video 1: Welcome Messages
Lecture 8 Highly Engaged Members
Lecture 9 Peer to Peer Help
Section 4: Part 3: How to Handle Difficult Situations
Lecture 10 Managing Difficult Situations
Lecture 11 Handling Difficult Members
Lecture 12 Escalation and Gathering Feedback
Section 5: The End & Last Words of Wisdom
Lecture 13 What We've Learned As OCM's & Goodbye
Junior Online Community Managers or Social Media Managers, Customer Service Agents or people who would like to retrain to become Online Community Managers.



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