03.11.2022, 16:01
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Marketing Strategy For Digital Marketers In 2022
Last updated 9/2022
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 5.02 GB | Duration: 4h 28m
From fundamental principles to modern strategies. Key strategic principles to improve marketing and practice.
What you'll learn
Core marketing principles
Fundamental marketing strategy & application
Persuasive techniques and how to use them
A deep understanding of marketing personas, what they are and how to create them, including demographics and psychographics
How to use modern market research tools such as: surveys, keyword research, trends, forums, statistical data, facebook insights, analytics and website insights
In depth look at marketing frameworks such as the marketing funnel and growth loops.
Theories of modern day marketing gurus
Requirements
None
Description
After being in the marketing industry for over a decade I've picked up that there are many that practice marketing without a core fundamental understanding of Marketing & Strategy.The course is designed for those that want to strengthen their core marketing principles and gain a rich understanding of what marketing strategy is and the vital role it plays both in principle and in practice. The course is focused on practical applications of marketing strategy including contemporary market research tools, modern day marketing frameworks and concepts. As the course instructor I run a digital marketing agency and practice these techniques daily, there is a strong focus on practicality and application as well as theory.The course is divided into 4 sections:In the first section we start by gaining a thorough understanding of what marketing and market strategy actually is. We cover a number of key marketing tenets such as the 4P's and persuasive techniques used in marketing.In the second section we discuss market research in depth and how to generate marketing personas. We explore the components of marketing personas and we dive into modern tools that can be used to conduct market researchIn the third section of the course we take a deep dive into marketing frameworks. These are models that can be used to apply marketing principles and market research to our modern day consumer landscape. We discuss 6 marketing frameworks and look at their evolution and usage.In the fourth section we take a look at modern day marketing personalities and consider their ideas and how to incorporate them into our marketing practice. We also provide a nice and easy summary of the course and the models we have discussed.What Students Are saying:Eloin (May, 2022) wrote:"Very well presented and explained, I really enjoyed this course because it broadened my outlook on marketing. I would definitely recommend it to anyone who wants a little more depth in their marketing efforts."
Overview
Section 1: Introduction
Lecture 1 Introduction to Marketing Strategy
Lecture 2 Course Overview
Section 2: Marketing Fundamentals
Lecture 3 First Principles of Marketing
Lecture 4 Marketing is Note Sales
Lecture 5 A Definition for Marketing
Lecture 6 Defining Marketing Strategy
Lecture 7 Marketing Strategy cont'd
Lecture 8 The 4P's
Lecture 9 Persuasive Techniques
Section 3: Market Research
Lecture 10 Market Research Components
Lecture 11 Customer Profiles
Lecture 12 Market Research Tool Types
Lecture 13 Category 1: Industry Tools
Lecture 14 Industry Tools: Digital Surveys
Lecture 15 Industry Tools: Keyword Planner
Lecture 16 Industry Tools: Digital Trends
Lecture 17 Industry Tools: Q&A forums
Lecture 18 Industry Tools: Government & Agencies
Lecture 19 Category 2: Competitor Research Tools - Facebook and Linkedin
Lecture 20 Competitor Research with Keyword Data
Lecture 21 Competitor Research: Email Marketing
Lecture 22 Category 3: Owned Properties: Google Analytics
Lecture 23 Owned Properties: Hotjar
Lecture 24 Owned Properties: Quantcast Measure
Lecture 25 Owned Properties: Facebook Audience Insights
Lecture 26 Other Owned Properties
Lecture 27 Market Segmentation
Section 4: Models
Lecture 28 Introduction to Models
Lecture 29 The AIDA Model
Lecture 30 AIDA model and the 4P's
Lecture 31 AIDA & Customer Profiles
Lecture 32 A.R.E Model
Lecture 33 A.R.E & the 4P's
Lecture 34 A.A.R.R.R
Lecture 35 A.A.R.R.R & The OMTM
Lecture 36 A.A.R.R.R - For Which Businesses?
Lecture 37 A.A.R.R.R & The 4P's
Lecture 38 The Consumer Decision Journey
Lecture 39 CDJ and Market Research
Lecture 40 Experimentation Models
Lecture 41 Testing with Feedback Loops
Lecture 42 Testing the 4P's
Lecture 43 Tools for Testing
Lecture 44 Growth Loops
Lecture 45 Growth Loops: Tik Tok
Lecture 46 Growth Loops: Survey Monkey
Lecture 47 Growth Loops: Other Examples
Lecture 48 Growth Loops Motivators
Lecture 49 Growth Loops: Beyond Referral Models
Lecture 50 Growth Loops For Your Business
Section 5: Marketing Gurus Today
Lecture 51 Modern Marketing Gurus
Lecture 52 Gary Vaynerchuk
Lecture 53 Simon Sinek
Lecture 54 Seth Godin
Lecture 55 Rand Fishkin on Flywheels
Lecture 56 Marketing Guru Takeaways
Lecture 57 Course Conclusion & Model Recap
Digital Marketers,Marketing Students,Business Owners
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