13.12.2022, 18:32
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Masterclass in Entrepreneurship & Strategic Management
Published 08/2022
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch
Genre: eLearning | Language: English + srt | Duration: 23 lectures (11h 50m) | Size: 9.4 GB
Learn the fundamentals to grow a successful business and become a successful entrepreneur
What you'll learn
Fundamentals of entrepreneurship & strategic management and related vocabulary
Understand the 6 main obstacles entrepreneurs typically face
How to structure ideas with business model canvas, value proposition canvas & business plan
Understand intellectual property laws and differences between trademarks, patents, copyrights & trade secrets
Main legal fundamentals for creating & running a company including corporate law, finance laws, commercial laws
Understand major corporate finance concepts for entrepreneurs company including equity & valuation, financial statements, cash management
Understand & practice market structures including HHI & concentration ratio concepts
Understand the use of strategic tools including Porter 5-forces model, PESTLE, VRIO, Blue Ocean strategy canvas
Be able to understand and perform a strategic analysis of a company or product using the strategic management tools
Be fluent in company governance & corporate finance while understanding investment expectations of shareholders and other stakeholders
Grasp the reasoning and functioning of statutory audit
Requirements
Having an idea that you want to transform into a business
Interested in becoming a better entrepreneur
General interest in entrepreneurship
Description
Entrepreneurs need to
Understand where ideas come from & how to structure formulation of ideas
how to move from idea to company creation & start selling to customers
How to position ideas in existing markets & navigate company through changing markets
Understand how to raise & manage money to grow company
How to manage themselves as a person
In this course you will learn
the fundamentals of entrepreneurship & strategic management
Be equipped with legal basics for creating & running a company
Gain confidence and become decisive about the ideal way to proceed with your strategic ideas
Become fluent in company governance & corporate finance
Understand company equity & valuation
Reduce learning process for less-experienced entrepreneurs
Learn the lingo of entrepreneurs & strategic management
Grow into impactful person leveraging 15 years of mentoring entrepreneurs & board directorship experience
Learn from my 15 years experience of mentoring young entrepreneurs, holding senior management positions, growing a business from 50 to 200 million in 8 years and more recently holding various positions as independent board director. This course is also being taught in a Master of Technopreneurship at University level. I hope that the experience and knowledge I will share with you, will allow you to rapidly move ahead faster and accelerate your learning process.
THIS COMPLETE COURSE SHALL GIVE YOU A SOLID START INTO ENTREPRENEURSHIP
Many thanks and I appreciate your interest in my course!
-Candi Carrera
Who this course is for
People excited to start a business, become their own boss
People wanting to have an impact building their own company
Novice entrepreneurs
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