Design Thinking + Entrepreneurship: My 8-Step Launch Program

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Design Thinking + Entrepreneurship: My 8-Step Launch Program
Last updated 10/2021
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 5.91 GB | Duration: 7h 8m

Learn market research, service design, prototyping, branding, sales, & startup fundraising with Eazl!



What you'll learn
Learn to find specific audiences for your ideas.
Develop human-centered design skills that enable you to create great products and services.
Learn how to reduce the risks associated with entrepreneurship by validating your ideas before launching.
Build a great brand for your new business.
Learn how to raise a seed funding round no matter where you are in the world.

Requirements
Bring some idea of what you're going to build... because you're about to bring your idea into the world!

Description
-- Nat's Review: "This is the best course on entrepreneurship that I've seen."8 Steps to Becoming a Successful Business OwnerThere's a lot of fluff and theory about startups, entrepreneurship, and business modeling. You won't find any of that stuff here. That 8-step journey that we've built for you has been crafted through our founding team's real startup journey and with research from institutions like MIT, Y Combinator, and Stanford. This experience is about lowering your risk, accelerating your journey forward, and inviting you to join a thriving community of like-minded people.See Real World Examples as You Launch Your BusinessYour launch will be supported by real world examples of the business launch tools in this course in action. You'll have access to multiple target market interview recordings, downloadable support resources, and an inside look at data tracking Eazl's growth from a concept to a six-figure business in its first year. You'll also get to choose from three specialization tracks:Services and Live ExperiencesPhysical ProductsWeb Applications and Digital TechnologiesUnmatched Video Learning Experience QualityAnyone who has the willpower to do what it takes to become the boss will love this course. Leveraging our experience as the leading provider of entrepreneurial business education to a community of over 50,000 learners worldwide, we've created an unparalleled video-based learning experience for you. This experience is about real stuff involved in entrepreneurship, the power of visual learning, and the thrill of building something awesome. Starting with the first phase of the course, you'll learn how to select a launch market, collect the research you need to create an offering that people will pay for, and move down the human-centric design path. Then you'll move to phase two where you'll design a minimum viable product (MVP)--a very early version of your concept--that you can use to validate your idea before taking it to the public. In phase three you'll build your first operational version of the business, craft the first iteration of your brand and business story, get your first paying customers, and set yourself up to receive growth capital using a practical method that doesn't require you to deal with venture capitalists or lawyers. Come rock it with us!This course features music by Audionautix, Kevin MacLoed, and Chris ZabriskieTeam Eazl would like to thank the following people who underwrote the development of this learning experience:Platinum Circle Funders: Dundee and Ian Butcher, Bieke and Brian Burwell, and Michele ChaboudyGold Circle Funder: Landry Jones Silver Circle Funders: Christos Angelidakis, Eric Jacobson, Ricardo Pan Neves, David Valentine, Joselyn Quintero, and Mike Steely-----------Content Upgrade Journal• Version 1.1 (November 2021): In this upgrade, we've added new content related to finding business ideas that work well online, how to perform market research using the Internet and other tech-enabled researching methods, more prototyping tools, and more content on how to get your business' first customers. Enjoy the update!• Version 1.2 (January 2022): In this upgrade, we've added professionally-developed English-language subtitles. This will be a great addition for our ESL learners!

Overview

Section 1: Welcome to the 8 Step Business Launch Program

Lecture 1 What's Coming Up: a Short Introduction to the Course

Lecture 2 Access All Course Templates, Guides, and Special Resources

Section 2: Startup Step 1: Clarify Your Business Concept and Match it with Target Markets

Lecture 3 The First Drop: How to Clarify Your Business Concept

Lecture 4 How to Access to Eazl's Concept to Market Tool

Lecture 5 Share Your Business Concept Sentence

Lecture 6 Target Market Selection: Visualizing Markets, Segments, and Niches

Lecture 7 Audience Ideation: How to Use Constraints and Segments

Lecture 8 Are You Building a Two-sided Business? If So, This is for You.

Lecture 9 Introducing the CAM System for Prioritizing Audiences

Lecture 10 What MIT Found Out about Focus in Entrepreneurship

Lecture 11[Extra Help] Identifying Chen and Samir's Possible Audiences (Digital Technology

Lecture 12[Extra Help] Identifying Kym's Concept and Test Audiences (Retail and Products)

Lecture 13[Extra Help] How to Use the CAM Market Filtration Tool

Section 3: Startup Step 2: Perform Target Market Research for Your New Business

Lecture 14 Why 45% of New Companies Fail (or Why Product/Market Fit is Mission #1)

Lecture 15 Case Study: Visualizing Chen and Samir's Launch in Two Scenarios

Lecture 16 Access to Eazl's Primary Market Research Tool

Lecture 17 The Fundamentals of Human-centered Design

Lecture 18 Risk Reduction with Three Areas of Primary Research

Lecture 19 Interviews are Like Sailboats: Just Steer in the Right Direction

Lecture 20 Watch Customers Reveal Strategic Information in Real Interviews

Lecture 21 Access to Eazl's Primary Market Research Toolkit

Lecture 22[Extra Help] LinkedIn® Power Game for Primary Market Research (Rebroadcast)

Lecture 23[Optional] Watch a Live, Unedited Customer Interview

Section 4: Startup Step 3: Use Your Target Market Research to Design a Better Business

Lecture 24 Three Types of Customer Needs (or "Pain Points")

Lecture 25[Optional] Let's Convert Real Market Research into a Needs Map Together

Lecture 26 How to Find Customers' Attitudes Regarding Your Business Arena

Lecture 27 Visualizing Customer Motivation through Your Purchasing Funnel

Lecture 28[Selling Complex or Expensive Offerings] Selling to the Buying Center

Lecture 29[Extra Help] Let's Extract Design & Marketing Needs from Real Audience Research

Section 5: Startup Step 4: Estimate the Value of this Opportunity and Focus on a Tribe

Lecture 30 Athlete or Megatron and the Impact on Your Customer Group (or "Tribe")

Lecture 31 Audience Validation: Three Characteristics of Every Good Target Market

Lecture 32[Optional] The Meg Media Case Study (an "Athlete" Startup)

Lecture 33[Optional] The Tanium Case Study (a "Megatron" Startup)

Lecture 34 The Peersight Tool: How We Remind Ourselves to Design Human-Centric Products

Lecture 35 How to Create Your Customer Persona

Lecture 36[Extra Help] Let's Use Real Customer Research to Create a Persona Together

Section 6: Startup Step 5: Build and Test a Prototype of Your Business Concept

Lecture 37 Prototype Concepting with the ORB System

Lecture 38[Optional] Prototype Concepting: The Hire Hero Case Study

Lecture 39 Let's Start Building! (or Getting around the Competition and Capital Roadblocks)

Lecture 40[Prototyping for Services and Experiences] Your MVP as a Service Design

Lecture 41[Prototyping for Physical Products] 3D Printing and CAD Fundamentals with Henry

Lecture 42[Prototyping for Digital Products] Designing Your MVP as a Walking Skeleton

Lecture 43 Testing Your Prototype: The Three Big Questions

Lecture 44 How to Test Your Prototype as an MVP (or "Minimum Viable Product")

Lecture 45[Optional] Here are Some of My Favorite MVP Testing Tools

Lecture 46 When Your Know Your Prototype is Ready for It's Big Debut

Section 7: Startup Step 6: Build the Brand, Set a Price, & Engineer the Customer Experience

Lecture 47 The Real Deal with Branding: What I Wish I'd Have Known

Lecture 48 The Four Core Parts of Your Business' New Identity

Lecture 49 How to Write a Compelling Business Description

Lecture 50[Optional] Case Study: a Tour of Artisan Access' New Identity

Lecture 51 Pricing Strategies for Your New Business

Lecture 52 Branding and Customer Loyalty through Experience Design

Section 8: Startup Step 7: Get Your First and Second Groups of Customers

Lecture 53 The Two Startup Sales Strategies (and the One that Usually Won't Work)

Lecture 54 Visualizing a How a Startup's Marketing and Sales Activities Work

Lecture 55[Optional] a Quick Intro to Startup Customer Relationship Management (or "CRM")

Lecture 56 How to Approach Your First Group of Customers

Lecture 57 The Launch Marketing Suite: Your New Business' First Selling Tool

Lecture 58[Optional] Case Study: a Tour of Artisan Access' Launch Marketing Suite

Lecture 59 How to Approach Influencers as Your Second Customer Group

Lecture 60[Extra Help] Troubleshooting when You're Having a Hard Time Attracting Customers

Section 9: Startup Step 8: Recruit a Lead Advisor and Raise a Seed Round of Funding

Lecture 61 How We Suggest Most Startups Raise a Seed Round

Lecture 62 How to Recruit a Lead Advisor to Help Guide Founder(s)

Lecture 63[Optional] Case Study: How Meg Media Recruited Their Lead Advisor

Lecture 64 #BeyondBusinessPlans: What Startups Really Need

Lecture 65[Optional] Practical Research Methods for Your Business Case

Lecture 66[Optional] Let's Draft Your First Financial Forecast Together

Lecture 67 How to Design a Seed Round that Really Works[Contract Template Here]

Section 10: Bonus Section: Extra Lean Branding and Launch-Phase Marketing Tutorials

Lecture 68 Lean Branding I: Crafting Kym's Business Name

Lecture 69 Lean Branding II: Developing the Artisan Access Color Palette

Lecture 70 Lean Branding III: Creating a Typography Package for Free

Lecture 71 Lean Branding IV: Designing a Cool, Inexpensive Logo

Lecture 72 Lean Branding V: Writing Artisan Access' Public-facing Business Description

Lecture 73 Let's Create the Artisan Access Launch Marketing Suite (Extended Tutorial)

Section 11: Selected Features and Specs of this Course + Content Upgrade Journal

Lecture 74[Optional] Selected Features and Specs of this Learning Experience

Section 12: Discount Codes + Information about VIP Support

Lecture 75 Access to Discount Codes and Eazl's VIP Support Team

This course is perfect for both first-time entrepreneurs who want a clear pathway through launch and for entrepreneurs and freelancers who are already in the game and want a full set of resources to use as you develop your lasting entrepreneurial skills.

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