Visual Merchandising Basics

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Visual Merchandising Basics
Last updated 5/2021
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 5.40 GB | Duration: 4h 24m

A comprehensive visual merchandising course for aspiring interior designers and retailers


What you'll learn
1. Introduction to visual merchandising
2. How to attract customers to your store
3. How to select themes, styles, lighting, materials, and understanding retail layouts
4. Branding and budgeting in visual merchandising
5. Key attributes of a stunning retail store

Requirements
Open to all learners

Description
Has it ever happened that you come across a shop in a mall or an independent building, some elements in the window of a store like a mannequin or any other design captures your attention, you take a peek inside and enter the store?It has happened with nearly all of us. Have you ever noticed what led you to the store in the first place? The Visual Merchandising basics course is strategically designed to make you aware about such elements.The course is categorised into four main sections which are explained in 12 independent topics. The four categories are -Introduction to Visual MerchandisingElements of Visual MerchandisingBranding and SignageBudgeting and PreparationThe first section introduces you to the concept of visual merchandising, its importance, its history, roles and responsibilities of a visual merchandiser, and principles of design in VM. The second section covers different elements of VM that will help you elevate the appearance of a store like themes, style, props,materials, lighting, mannequin styling, and layout. This section will guide you through the same.The third section will help you understand key details and significance of branding and signage. Case studies of national and international brands have been provided to make learners understand the importance of different elements in VM.One of the most vital aspects in any field is budgeting. The last and the fourth section throws light on the same.The purpose of this course is to acquaint amateur, aspiring, and professional individuals, retailers, entrepreneurs, and interior designers with practical and theoretical insights on visual merchandising.
Overview
Section 1: Introduction
Lecture 1 Introduction and Overview
Lecture 2 Introduction to Visual Merchandising
Lecture 3 History of Visual Merchandising
Lecture 4 Role of a Visual Merchandiser
Lecture 5 Principles of Design and Composition in VM
Lecture 6 Themes and Styles
Lecture 7 Layouts and Elevation in VM
Lecture 8 Materials
Lecture 9 Mannequin Styling
Lecture 10 Lighting
Lecture 11 Branding and Signage
Lecture 12 Case Studies
Lecture 13 Budget, Sourcing and Preparation
1. Anyone who wants to learn a new skill,2. Retailers who want to update their team on visual merchandising,3. Anyone who wants to know how to attract customers to their retail store through visual merchandising,4. Aspiring and professional artists, students, interior designers and retailers,5. Enthusiasts who want to pursue a career in different domains of Interior Design

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