Solve Cases & Questions From Kotler'S Marketing Management

[Panter]

Solve Cases & Questions From Kotler'S Marketing Management
Published 8/2022
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 10.86 GB | Duration: 8h 22m

And learn about Marketing Management much better to do really well in your exams and interviews



What you'll learn
Solution to all the cases given in 16th edition
Answer to all the questions asked at the each chapter in 14th edition
Recap of all 21 chapters from 16th edition
A quick summary of the concepts taught by Kotler

Requirements
Willingness to learn marketing in depth

Description
Want to learn Marketing Management much better than just reading Kotler? Want to really do well in your marketing exams and interviews?Look at this Udemy course only where you canNot only recap all the marketing concepts quickly in 9 hours but alsoLearn them in depth by knowing the solutions to all the cases in 16th edition and questions in 14th editionPreview 50% of lectures to see the content for yourselfClear your doubts on this topic any time while doing the courseGet Udemy's 30 days Money Back GuaranteeI also started my marketing journey in life by reading Kotler's Marketing Management when I was doing my MBA from Indian Institute of Management, Bangalore in 1979-81. I must have referred it over one hundred times since then. One of gaps which exists even today is that there is no way to know whether you have solved the cases right or given the right answer to the questions he has asked at the end of each chapter.This course is about filling that gap and giving a frame of reference which, you can use to know one of the right answers to those questions and cases from a marketing professional with over 40 years' experience in companies like Unilever and Johnson & JohnsonYou can also use it as document to recap concepts of any of the chapter whenever needed.Preview for yourself 50% of lectures covering each section. If you like the content, enroll for the course, enjoy and learn a lot more about Marketing Management by doing the cases and questions given in Kotler's Marketing Management and checking against this Frame of Reference! If do not like the content, please message about how can we modify it to meet your expectations.Please remember that this course comes with Udemy's 30 days Money Back Guarantee using which you can get a full refund if you are not satisfied even after doing the full course

Overview

Section 1: Introduction

Lecture 1 Introduction

Section 2: Fundamentals of Marketing Management

Lecture 2 Chapter 1- Defining Marketing for the New Realities

Lecture 3 Chapter 2- Marketing Planning and Management

Section 3: Understanding The Markets

Lecture 4 Chapter 3- Analyzing Consumer Markets

Lecture 5 Chapter 4- Analyzing Business Markets

Lecture 6 Chapter 5- Conducting Market Research

Section 4: Developing a Viable Market Strategy

Lecture 7 Chapter 6- Identifying Market Segment and Target Customers

Lecture 8 Chapter 7- Crafting a Customer Value Proposition and Positioning

Section 5: Designing Value

Lecture 9 Chapter 8-Designing and Managing Products

Lecture 10 Chapter 9- Designing and Managing Services

Lecture 11 Chapter 10- Building Strong Brands

Lecture 12 Chapter 11- Managing Pricing and Sales Promotion

Section 6: Communicating Value

Lecture 13 Chapter 12- Managing Marketing Communications

Lecture 14 Chapter 13- Designing an integrated Marketing Campaign in the Digital Age

Lecture 15 Chapter 14- Personal Selling and Direct Marketing

Section 7: Delivering Value

Lecture 16 Chapter 15- Designing and Managing Distribution Channels

Lecture 17 Chapter 16- Managing Retailing

Section 8: Managing Growth

Lecture 18 Chapter 17- Driving Growth in Competitive Markets

Lecture 19 Chapter 18- Developing New Market Offerings

Lecture 20 Chapter 19- Building Customer Loyalty

Lecture 21 Chapter 20- Tapping into Global Markets

Lecture 22 Chapter 21- Socially Responsible Marketing

Section 9: Summary

Lecture 23 Summary

MBA Students

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