13.03.2024, 03:55
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The Upwork Freelance Masterclass With Digital Marketing
Last updated 1/2023
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 27.72 GB | Duration: 29h 41m
Start Your Digital Marketing Career on UpWork and Learn Content Marketing, SEO, Facebook Ads & Marketing, Google Ads....
What you'll learn
Find the Right Audience Through Market Research.
Create an Effective Content Marketing Strategy for Leads & Sales.
Drive Free Traffic to Websites with SEO (Search Engine Optimization).
Master Facebook Ads & Marketing from Beginner to Advanced.
Master Google Ads from Beginner to Advanced.
Get Your First Digital Marketing Jobs.
Requirements
A Computer with Internet Connection.
Description
Would You Like to Work as a Digital Marketing Professional?Then, You've Come to the Right Place!The UpWork Freelance Masterclass with Digital Marketing is an Online Video Course For Anyone Who Wants to Become a Digital Marketing Professional.Inside This Course, You'll learn the Greatest Digital Marketing Skills There Are.This Course Also Includes Premium Support. (We'll answer all your questions within 24 hours).After This Course, You'll Be Able ToStart Your Digital Marketing Freelance Career.Work as a Digital Marketing Professional.Work with Content Marketing.Work with SEO.Work with Facebook Ads.Work with Google Ads.What Skills You Will Have After This CourseFind the Right Audience Through Market Research.Create an Effective Content Marketing Strategy for Leads & Sales.Drive Free Traffic to Websites with SEO (Search Engine Optimization).Master Facebook Ads from Beginner to Advanced.Master Google Ads from Beginner to Advanced.Get Your First Digital Marketing Jobs.What You Will Master Inside This CourseContent MarketingMarket ResearchSEO (Search Engine Optimization)Facebook Ads (Advertising)Facebook MarketingGoogle Ads (Advertising)Find Jobs (Upwork)This Course Includes Templates & Tools That Will Help You Optimize Your Digital Marketing Skills.All of the Tools in This Course are FREE and the Paid Tools are Only the Very BEST.See You Inside The UpWork Freelance Masterclass with Digital Marketing course!Love Robin & Jesper
Overview
Section 1: Introduction
Lecture 1 What is Digital Marketing?
Lecture 2 Digital Marketing Explained
Section 2: Market Research
Lecture 3 Market Research Explained
Lecture 4 Find Target Audience
Lecture 5 Exercise - Buyer Persona
Lecture 6 Find Digital Marketing Channels
Lecture 7 Exercise - Find Digital Marketing Channels
Section 3: NEW: Build a Website in 1 Day
Lecture 8 What You'll Get
Lecture 9 Why Use WordPress
Lecture 10 Install WordPress
Lecture 11 Install a Theme
Lecture 12 Navigation
Lecture 13 Title & Logo
Lecture 14 Pages
Lecture 15 Home Page
Lecture 16 Posts
Lecture 17 Write Blog Post
Lecture 18 Custom Menu
Lecture 19 Backup
Lecture 20 Security
Lecture 21 Anti-spam
Lecture 22 Home-page Design
Lecture 23 Blog
Lecture 24 Sidebar
Lecture 25 Product Page
Lecture 26 Contact Page
Lecture 27 Thank You Page
Lecture 28 Footer
Lecture 29 Fonts & Colors
Lecture 30 Privacy Policy
Lecture 31 Terms & Conditions
Lecture 32 Cookie Consent
Section 4: Content Marketing
Lecture 33 Content Marketing Explained
Lecture 34 Choose Your Objective
Lecture 35 Choose Your Platforms
Lecture 36 Content Formats Explained
Lecture 37 Text Content
Lecture 38 Create Text Content
Lecture 39 Image Content
Lecture 40 Create Image Content
Lecture 41 Video Content
Lecture 42 Create Video Content
Lecture 43 Content Marketing Guidelines
Section 5: Create a Content Marketing Strategy
Lecture 44 Content Marketing Plan
Lecture 45 Measure Results
Section 6: SEO (Search Engine Optimization)
Lecture 46 FAQ
Lecture 47 What Is SEO?
Lecture 48 Before Doing SEO
Lecture 49 Why 91% Don't Get Traffic
Lecture 50 Keywords
Lecture 51 Black Hat SEO vs White Hat SEO
Lecture 52 On Page & Off Page SEO
Lecture 53 SEO Ranking Factors
Lecture 54 Google RankBrain
Lecture 55 Dwell Time
Lecture 56 Keyword Research Explained
Lecture 57 Different Types Of Keywords
Lecture 58 Find Searched Keywords
Lecture 59 Find Keywords to Rank For
Lecture 60 Keyword Research Assignment
Lecture 61 Get Content Ideas
Lecture 62 Get Video Content Ideas
Lecture 63 Spy On Competitors SEO
Lecture 64 Content Ideas Assignment
Lecture 65 On Page SEO That Works
Lecture 66 Page Title SEO
Lecture 67 Write Clickable Titles
Lecture 68 Meta Description
Lecture 69 Using Subheads
Lecture 70 Related Keywords
Lecture 71 Long Content
Lecture 72 Update Your Content
Lecture 73 Internal Links
Lecture 74 Content Writing Assignment
Lecture 75 Backlinks Explained
Lecture 76 The Skyscraper Technique
Lecture 77 Backlinks Assignment
Section 7: Facebook Ads
Lecture 78 Facebook Ads Explained
Lecture 79 Getting Started
Lecture 80 Campaign Setup
Lecture 81 Ads Structure
Lecture 82 Advantage Campaign Budget
Lecture 83 Install Meta Pixel
Lecture 84 Optimisation & Delivery
Lecture 85 Audience
Lecture 86 Placements
Lecture 87 Create DCT Ad
Lecture 88 Verify Instagram Account
Lecture 89 Add 2 Primary Texts + Headlines
Lecture 90 Review & Publish
Lecture 91 Important Stats
Lecture 92 Extract Winning Ads
Lecture 93 DCT with Winners
Lecture 94 Strategies Overview
Lecture 95 Problem & Solution
Lecture 96 Them VS Us
Lecture 97 Statistics
Lecture 98 Testimonials
Lecture 99 Features Point-Out
Lecture 100 Benefits Overlay
Lecture 101 Founder's Story
Lecture 102 Unboxing
Lecture 103 Before & After
Lecture 104 3 Reasons Why
Lecture 105 Ads Manager Overview
Lecture 106 Columns
Lecture 107 Audiences
Lecture 108 Banned Ads/Accounts
Section 8: Facebook Marketing
Lecture 109 Facebook Marketing Explained
Lecture 110 Facebook Profile VS Page
Lecture 111 Optimize Facebook Page
Lecture 112 Build a Community
Lecture 113 10 Post Strategies
Lecture 114 6 Strategies to Increase Reach
Section 9: Facebook eCommerce Ads
Lecture 115 Ecommerce Strategy
Lecture 116 Install Facebook Pixel (Shopify)
Lecture 117 Install Facebook Pixel (WooCommerce)
Lecture 118 Create Your First Ad
Lecture 119 Detailed Targeting
Lecture 120 Finish the Ad
Lecture 121 Ad Sets
Lecture 122 Scale or Stop
Lecture 123 Scale It
Lecture 124 Ads Library
Lecture 125 Ads Manager
Lecture 126 Catalog Setup
Lecture 127 Dynamic Retargeting
Section 10: Google Ads
Lecture 128 New Users Info
Lecture 129 Set Up Your Google Ads Account
Lecture 130 Google Ads Structure
Lecture 131 Networks
Lecture 132 Campaign Start & End Dates
Lecture 133 Campaign URL Options
Lecture 134 Dynamic Search Ads
Lecture 135 Location Targeting
Lecture 136 Languages
Lecture 137 Audiences: Types
Lecture 138 Audiences: Targeting
Lecture 139 Budget
Lecture 140 Bidding
Lecture 141 Automated Bid Strategies
Lecture 142 Manual CPC
Lecture 143 Ad Formulas
Lecture 144 Ad Schedule
Lecture 145 Ad Rotation
Lecture 146 Sitelink Extensions
Lecture 147 Callout Extensions
Lecture 148 Call Extensions
Lecture 149 Structured Snippet Extensions
Lecture 150 App Extensions
Lecture 151 Lead Form Extension
Lecture 152 Message Extensions
Lecture 153 Promotion Extensions
Lecture 154 Price Extensions
Lecture 155 Location Extensions
Lecture 156 Ad Groups Structure
Lecture 157 Set Up Your Ad Group
Lecture 158 Ads Rules
Lecture 159 Successful Text Ads Principles
Lecture 160 Set Up Your Text Ad
Lecture 161 Review Process Shortcut
Lecture 162 Billing
Lecture 163 Dashboard
Lecture 164 Conversion Tracking
Lecture 165 Generate Website Conversion Tracking Code
Lecture 166 Install Global Site Tag
Lecture 167 Install Website Conversion Tracking
Lecture 168 Understanding Keywords
Lecture 169 Keyword Research
Lecture 170 Keyword Planning
Lecture 171 Keyword Organising
Lecture 172 Keyword Match Types
Lecture 173 Negative Keywords
Lecture 174 Finding & Listing Negative Keywords Part 1
Lecture 175 Finding & Listing Negative Keywords Part 2
Lecture 176 Keyword Research - Finding Keywords Part 1
Lecture 177 Keyword Research - Finding Keywords Part 2
Lecture 178 Keyword Research - Finding Competitors Keywords
Lecture 179 Keyword Planning - Using the Buyer s Funnel
Lecture 180 Keyword Planning - Volume & Costs Estimates
Lecture 181 Keyword Organising - Finding Themes & Wrapping
Lecture 182 Calculate Your Max CPC Bid
Lecture 183 Quality Score
Lecture 184 Ad Rank
Section 11: YouTube Ads
Lecture 185 Why Use Video Ads?
Lecture 186 Connect Google Ads & YouTube
Lecture 187 Starting Our Video Ad Campaign
Lecture 188 Video Ad Formats
Lecture 189 Bidding Strategy
Lecture 190 Delivery Method
Lecture 191 Networks
Lecture 192 Inventory Type
Lecture 193 Excluded Contents, Types & Labels
Lecture 194 Selective Optimisation
Lecture 195 Frequency Capping
Lecture 196 YouTube Keywords
Lecture 197 Topics
Lecture 198 Placements
Lecture 199 Bidding
Lecture 200 Set Up Video Ad
Lecture 201 Companion Banner
Lecture 202 Discovery Ad
Lecture 203 Improve Profits Strategy
Lecture 204 Manage Multiple Accounts (MCC)
Lecture 205 Split Testing
Lecture 206 Remarketing
Section 12: Find Jobs (UpWork)
Lecture 207 Introduction to UpWork
Lecture 208 How to Get Approved
Lecture 209 Create a Specialized Profile
Lecture 210 Importance of Profile Photo
Lecture 211 Profile Title Keywords
Lecture 212 Choose a Profile Rate
Lecture 213 Write Your Profile Overview
Lecture 214 Use an Intro Video
Lecture 215 Set Availability
Lecture 216 Set Languages
Lecture 217 Add Education
Lecture 218 Work History
Lecture 219 Create Your Portfolio
Lecture 220 Select Skills & Expertise
Lecture 221 Pre-packaged Projects
Lecture 222 Testimonials
Lecture 223 Certifications & Employment History
Lecture 224 Get Paid & Tax Information
Lecture 225 Find Qualified Jobs
Lecture 226 Submit a Proposal
Lecture 227 Write a Cover Letter
Lecture 228 Proposal From Client s Perspective
Lecture 229 Badge Criteria
Lecture 230 Thank You!
Section 13: Bonus Lecture
Lecture 231 Bonus Lecture
Anyone Looking to Master Digital Marketing.,Anyone Wanting to Start as a Digital Marketing Freelancer.,Anyone Looking to Start a Career in The Digital Marketing Space.,Anyone Struggling to Get Website Traffic and Sales.
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