Marketing Customer Analytics, Segmentation, And Targeting

[mitsumi]

Last updated 8/2022
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 1.45 GB | Duration: 2h 43m

Learn how to analyze market based on customer and location data analytics with the most powerful tools available

What you'll learn
Customer Analytics for Marketing Segmentation and Targeting
Marketing Analytics, Digital and Media Selection and business Segmentation and Targeting Tools
Mass and Niche Marketing Strategies
Location Based Market Analyses
Digital Marketing
Analyzing locations for restaurant business and retail business
data analytics
Requirements
Familiarity with Microsoft excel
Description
Learn some of the most important marketing skills such as marketing analytics, customer segmentation, media and website selection, and targeting. The ability to analyze customers and find the right group for your brand, product, or service. You will learn how to find the right target and the right targeting strategy; Niche or Mass Targeting. Additionally, you will learn powerful tools and techniques to generate deep insight about any location in the United States and other countries by Location Based market analytics tools I will teach you here.Also, using a case study method, I will teach you how I used a qualitative technic in one of my consulting projects to define different customer segments for my client and then picking the right groups and designing a marketing campaign to reach to the target groups. This is part of a course I teach in one of the largest business schools in America and I am sure will be useful to anyone involved with business and marketing. In this course I teach you one of the most important of these principles. That is, knowing the right customer for your product or service (whatever they may be) and targeting them with the right vehicle (TV programs, Digital, Newspapers, etc). This is the essence of every successful marketing strategy. Unless you implement the concepts I teach you in this course, you will not have a high chance of success and you run a high risk of wasting your precious marketing resources.
Overview
Section 1: Introduction
Lecture 1 Introduction
Section 2: Market Segmentation and Targeting
Lecture 2 What Is Segmentation?
Lecture 3 Benefits of Segmentation and Targeting in Business and Marketing
Lecture 4 What Is Effective Segmentation?
Lecture 5 Bases for Segmentation
Lecture 6 Target Market Selection
Lecture 7 How to Implement Segmentation? Different Methods of Segmentation
Lecture 8 A Real Case Study of Segmentation and Targeting in an Educational Institution
Section 3: Implementing Segmentation and Targeting Strategies for more than 6000 products
Lecture 9 Introduction to Simmons - MRI
Lecture 10 Login to Simmons - MRI and Create a Solid Crosstab
Lecture 11 How to Read and Interpret the Crosstab Data
Lecture 12 Finding Mass and Niche Markets for 6500 Products and Brands
Lecture 13 Simmons - MRI Calculations
Lecture 14 Composer and Other things
Lecture 15 Quick Reports on Consumer Demographics and Habits
Section 4: Geo Market Analytics, Location-Based Market Analytics
Lecture 16 Introduction to Location-Based Market Analytics
Lecture 17 Login to ESRI BAO and Define Map Area for Analytics
Lecture 18 Esri Infographics and Reports Overview
Lecture 19 Tapestry Segmentation: How to Segment Market Locations Like a Pro
Lecture 20 Restaurant Marketplace Profile
Lecture 21 Retail Marketplace Analytics
Section 5: Bonus Videos
Lecture 22 Household and Home Expenditure Analytics
Lecture 23 Lecture 18: Smart Map Search
Professionals and students interested in how to implement an actual segmentation and targeting,Business owners curious about analyzing a location for future or current business,Anyone interested in marketing and customer analyses,Anyone interested to learn most important marketing skills; customer analytics for segmentation purposes



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