20.08.2021, 16:20
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Digital Prospecting in the digital world: B2B Sales After Covid-19- How to systematically generate new leads, build trust and book new meetings while working from home.
by Thukral, Kapil
English | 2021 | ISBN: B098KJL14J | 150 pages | pdf, epub, azw3 | 48.49 MB
Digital Prospecting instantly became #1 best-selling book during the pre-launch. Updated with Version 2. Outsold Jeff Bezos, Satya Nadella, Simon Sinek, Seth Godin, Daniel Kahneman, Subroto Bagchi, Jeb Blount, Ben Horowitz and many more accomplished authors on Day-2 of pre-launch.
Digital Prospecting differs from Digital Meeting. A digital meeting is more about using communication tools and gadgets like a meeting platform, camera placement, light placement, what mic to use, but before all these things in the first place, you need to have a prospect with whom you can set a digital meeting.
Nothing happens without a prospect, and today's challenge is as a B2B seller how will you get new prospects and book new meetings while working from home? Business development has become a real challenge in the new normal.
And just like that, everything changed on March 25, 2020, India's first nationwide lockdown.
It was a global pandemic, and the global pandemic hit everyone but the frontline faced the most heat especially the health care, but there was one more category of frontline that faced the equal heat and they were B2B sellers, solo-business owners, people who were responsible to bring new leads, new prospects, new meetings to fill the top of the funnel. Because a new era started, an era of social distancing and work from home.
And in this book, or should I say the B2B digital sales transformation playbook, I am going to demonstrate how you can prospect digitally in the digital world and develop new business opportunities while working from home.
To increase the sales effectiveness and shorten the learning curve, in the digital prospecting book, I have added digital sales strategies, images of real results, worksheets and templates that will show you how you can get new leads, build trust and book new meetings by using free digital tools like Google and social media networks.
By the end of this book, you will enable the digital seller within you and learn how you can fill the top of the funnel with new leads and prospects because work from home is here to stay and this will add the sales pressure on the frontlines B2B sellers.
And digital prospecting strategies will help you to ease the sales pressure that will directly bring a work-life balance to all the B2B sellers and solo-business owners.
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