Modern Copywriting: Writing Copy That Sells In 2022

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Modern Copywriting: Writing Copy That Sells In 2022
Last updated 9/2022
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 12.87 GB | Duration: 7h 8m

Learn how to strategically deliver words that get people to take action using the art and science of copywriting.



What you'll learn
What copywriting is and what you need to know to do it effectively
How to gain a thorough understanding of your audience, competition, products, and your brand s unique voice
Copywriting tactics including structure, persuasion, emotion, power words, clarity, and more
Proven copywriting formulas that remove the guesswork from writing
The differences between B2B and B2C copywriting and how to craft B2B copywriting most effectively
How to write headlines that draw people in and get them moving down the rest of the page
Copywriting tactics for specific types of projects, including landing pages, CTAs, email, social media, videos, and much more

Requirements
There are no pre-requisites or required skills needed for this course

Description
The words you write for your business are directly tied to the overall success of your marketing efforts.
On top of that, choosing the right words can make the difference between your launch hitting 5 figures or 7 figures ...
your clickthrough rates hovering at 15% or 70%
your Facebook posts being shared 20 times or 2,000 times
your landing pages converting at 5% or 65%
And most important
The right words can make the difference between your business fighting to keep the lights on vs. your business breaking sales records every time you launch a new promotion.
All because of the words you chose to put on the page.
The best part?
You don t have to guess what to write.
You can learn exactly what words will increase the level of your success Every. Single. Time. No guesswork, no finger crossing, no hoping and praying the words you write will do what you need them to do.
When you hit send or publish, you can feel comfortable knowing the words you ve chosen have the best chance to get you more engagement, more subscribers, more conversions, more sales, or more of whatever it is you re looking to accomplish.
And you can do this by learning how to effectively apply copywriting best practices to everything you write.
Whether you re aware of it or not, copywriting is one of the most essential elements of effective marketing.
It s the art and science of strategically delivering words that get people to take some form of action.
Need more subscribers? Copywriting can help.
Need more opens, more engagement, more conversions? You ve got it. Copywriting can help there, too.
How about more sales? Of course!
Becoming good at copywriting gives you one of the most powerful and predictable tools to transform the success of your business.
Sound too good to be true?
Well, imagine this
You re sitting at your computer, coffee in hand, writing an email to your list of subscribers.
You re excited because you know - based on the copywriting techniques you ve used in both the subject line and body of your email - there s a high likelihood your subscribers will not only open your email, but also read what s inside and be motivated to click on your call to action.
You re even more excited because those very same users are going to click-through to a landing page with proven persuasion tactics baked into the copy on the page almost guaranteeing a flood of conversions and sales for your business.
You wrap up the email, hit send, take a deep breath, and start watching the orders roll in.
Sounds pretty amazing, don t you think?
Well, that s exactly what you re going to learn how to do in this course.
Let s take a look at what s covered inside
Section 1
Still unsure what copywriting is? You won t be after this section. In addition to the basics, you ll also learn the importance of having a thorough understanding of your audience, products, competition, and your brand s unique voice. Once you ve got this down, then you can start writing.
Section 2
You re ready to start crafting your copy. But first, you need to understand the techniques and tactics copywriters use to put it all together. How do you use persuasion tactics or stir up emotion in your reader? What power words get people to take action? This is the section where you find out.
Section 3
Ahh, good ol formulas - making life easier for everyone since the dawn of time. Well, maybe not that long but you get the idea. In this section, you ll learn classic copywriting formulas that nearly eliminate writer s block. Applying them to your own work will make writing a breeze once you re done.
Section 4

Plan on writing for a B2B audience? It s going to require something a little different. Here you ll learn the strategies you need to hit the right tone and messaging when targeting other businesses. So pay attention, because understanding these nuances will dramatically improve your results.
Section 5
If copywriting had an MVP, it would likely be headlines. If you don t create an excellent one, your reader will move on to something else in the blink of an eye. In this section, you ll learn how to craft captivating headlines that draw people in and keep them moving down the page. Oh, and more formulas? Yes, please!
In sections 6 through 11, you re going to learn the know-how of nailing copywriting for specific types of projects, including
Landing pages and Calls to Action (CTAs)EmailSocial MediaVideoPress Releases& Content Marketing
Each of these sections will dig into what kind of copywriting works best, and the methodologies and techniques you can use to get the results you want each time you sit down to write.
To top it all off, you ll get access to worksheets and handouts for each section, hours of instructional videos guiding you through the topics, and a high-level breakdown of relevant case studies to support your learning and make sure your new copywriting skills are able to shine.
By the end of this course, you ll have everything you need to take your business to the next level through the art and science of Copywriting.
Are you ready to write copy that does all the heavy lifting for you?
Enroll now and join us inside today!

Overview

Section 1: Intro to copywriting

Lecture 1 Introduction to copywriting

Lecture 2 What is copywriting

Lecture 3 Join our community on Slack!

Lecture 4 Know your product

Lecture 5 PRACTICE: Know your product

Lecture 6 Know your competition

Lecture 7 Competitive copywriting

Lecture 8 Case study: Volkswagen

Lecture 9 Know your audience

Lecture 10 PRACTICE: Know your audience

Lecture 11 Know your voice and tone

Lecture 12 Know your media

Section 2: Crafting your copy

Lecture 13 Intro to crafting your copy

Lecture 14 The art of persuasion

Lecture 15 How to use power words

Lecture 16 Structure and technique

Lecture 17 How to stir emotion

Lecture 18 Writer's block

Lecture 19 How to write simply

Lecture 20 PRACTICE: Writing simply

Lecture 21 Copywriting styles

Lecture 22 Don't get sued (plagiarism edition)

Lecture 23 Don't get sued (legal edition)

Lecture 24 Avoid common mistakes

Lecture 25 PRACTICE: Crafting your copy

Section 3: Copywriting formulas

Lecture 26 Storytelling: The Hero's Journey

Lecture 27 Storytelling: More storytelling

Lecture 28 Persuasive formulas

Lecture 29 Copywriting formulas: AIDA and more

Lecture 30 PRACTICE: Copywriting formulas

Section 4: Copywriting for B2B vs B2C

Lecture 31 Intro to copywriting for B2B vs B2C

Lecture 32 Differences between B2B and B2C

Lecture 33 B2B Copywriting Best Practices

Lecture 34 Case Study: Zendesk

Section 5: Creating great headlines

Lecture 35 Intro to creating headlines

Lecture 36 How and why headlines work

Lecture 37 Modern formulas for headlines

Lecture 38 PRACTICE: Modern formulas for headlines

Lecture 39 How to test headlines and why

Lecture 40 Supporting headlines with leads

Lecture 41 Creating readable headlines

Lecture 42 Twitter headlines

Section 6: Copywriting for landing pages and CTAs

Lecture 43 Intro to copywriting for landing pages

Lecture 44 Landing page basics and structure

Lecture 45 PRACTICE: Planning your landing page

Lecture 46 Landing page copy styles and themes

Lecture 47 Writing copy for landing pages

Lecture 48 CTAs

Lecture 49 Case study: Shipt

Section 7: Copywriting for email

Lecture 50 Intro to email copywriting

Lecture 51 Product announcements and promotional emails

Lecture 52 PRACTICE: Email types - announcements & promos

Lecture 53 Newsletters and Transactional Emails

Lecture 54 Email copy best practices

Lecture 55 Subject lines

Lecture 56 Writing letters and brand messages

Lecture 57 Case study: Physician Associates Survey

Section 8: Copywriting for social media

Lecture 58 Intro to social media copywriting

Lecture 59 Social media platform differences

Lecture 60 PRACTICE: Social media platform differences

Lecture 61 Writing profiles for social media

Lecture 62 Headline and copy best practices

Lecture 63 Copywriting for Facebook

Lecture 64 Copywriting for LinkedIn

Lecture 65 Case study: iostudio

Section 9: Bonus Section

Lecture 66 Bonus Lecture

Anyone interested in learning the art and science of copywriting,Aspiring copywriters wanting to master their skills,Marketing professionals looking to develop their career,Business owners who want to understand how copywriting can improve their marketing efforts,Freelancers who want to learn how to become an effective copywriter,Entrepreneurs, startups and business people wanting to understand how copywriting can grow their business,Web and graphic designers needing to understand the role or copywriting,Anyone aspiring to reach new customers and improve sales conversion

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