25.07.2022, 00:37
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1 Day Mvp 2.0 | Go From Idea To Mvp In Just 1 Day
Last updated 6/2022
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 8.97 GB | Duration: 21h 32m
Go from idea to working prototype in 1 day. New business idea? New feature for your app? Create a Minimum Viable Product
What you'll learn
Rapidly validate product and project ideas before spending money and resources on pursuing them
Understand how to run pitch experiments and lean models of idea validation
Gather and interpret offline feedback for ideas
Spy on potential competitors to assess their strengths / weaknesses / areas left open for opportunity
Drill down with advanced search to find adjacent and hidden competitors
Quickly setup basic pitch experiments with Launchrock landing pages
Create more complicated landing pages with Unbounce
Run basic A/B tests with your idea and landing page
Setup and interpret conversion goals for your page
Capture the right customers for your potential product with dynamic text
Add payment buttons to your page and email for the ultimate validation experiment
Setup basic ad campaigns with Google and Facebook
Interpret the results of your experiment to determine if your idea is killer
Understand the benefits and correct usages of prototypes
Understand the basic terminology used in web and design speak
Efficiently create and articulate a strategy for your product
Outline the scope and specifications of your potential product
Requirements
Familiarity with the web is helpful.
Computer and internet access.
A minimum of a half day's time to invest in the course.
Description
Learn how to take ideas, validate them, and prototype them in one day, without learning how to code. Become a better entrepreneur, product manager, marketer, manager, or small business owner. Learn how experienced entrepreneurs come up with killer ideas and launch them with minimum time invested and with $0 upfront.Are you ready to take the plunge and finally pursue the business idea of your dreams? Are you sure you have the skills and the time to be successful? Have you heard of the Lean Startup, the product framework that is revolutionizing startups all over the world? This course will teach you the skills that are essential to being a successful entrepreneur.About the instructorTop-rated Udemy Instructor with over 30,000 five star reviews and over 500,000 students enrolled.Teaches 11 different courses on Entrepreneurship.Startup founder for 5+ years, raised three rounds of capital worth several millions of dollars.Worked as a VC and was in charge of deal flow in Silicon Valley. Oversaw investments in large companies like Facebook, LinkedIn, and Tesla.Owns Sprintkick, an agency that builds web & mobile apps for 20+ Fortune 500 companies. Created and launched over 100+ apps in the last four years.
Overview
Section 1: Introduction - Getting lean (37 minutes)
Lecture 1 Course Overview
Lecture 2 Join our community on Slack!
Lecture 3 Lean in five minutes
Lecture 4 The Lean Mindset
Lecture 5 What is an MVP?
Lecture 6 Climbing MVP mountain
Lecture 7 ACTIVITY: How would you MVP?
Lecture 8 PRACTICE: How would you MVP?
Lecture 9 Section 1 Review Material
Lecture 10 Review sheets, resources, activities - all in one PDF!
Section 2: Getting even leaner (optional) (39 minutes)
Lecture 11 Should I watch this section? *WATCH ME*
Lecture 12 Fakin' it on the Serengeti
Lecture 13 Makin' it on the Serengeti
Lecture 14 The "M" conundrum
Lecture 15 Crucial strategy for MVPs
Lecture 16 Section 2 Review Material
Section 3: Setting up your experiment (70 minutes)
Lecture 17 Intro to Airbasket and Docs to Go
Lecture 18 Smell test
Lecture 19 FOLLOW ALONG: Smell test with Airbasket
Lecture 20 PRACTICE: Sniff test your ideas
Lecture 21 Crafting your hypothesis
Lecture 22 FOLLOW ALONG: Airbasket's hypothesis
Lecture 23 PRACTICE: Craft hypotheses for real companies
Lecture 24 Identifying your riskiest assumption
Lecture 25 FOLLOW ALONG: Riskiest assumption for Airbasket
Lecture 26 PRACTICE: Can you pick the riskiest assumption?
Lecture 27 Setting your minimum criteria for success
Lecture 28 FOLLOW ALONG: Minimum Criteria for success for Airbasket
Lecture 29 Section 3 Review Material
Section 4: Identifying your target market (63 minutes)
Lecture 30 Drill down on potential customers
Lecture 31 FOLLOW ALONG: Drill down on potential customers for Airbasket
Lecture 32 Triage your list down to three
Lecture 33 FOLLOW ALONG: Triage a list of three for Airbasket
Lecture 34 Customer segmentation
Lecture 35 FOLLOW ALONG: Customer segmentation for Airbasket
Lecture 36 User personas
Lecture 37 FOLLOW ALONG: User personas for Airbasket
Lecture 38 PRACTICE: Create some user personas
Lecture 39 Section 4 Review Material
Section 5: Competitive analysis (73 minutes)
Lecture 40 Intro to competitive analysis
Lecture 41 Three rules of competitive analysis
Lecture 42 Searching for competitors
Lecture 43 Using Alerts to keep tabs on competitors
Lecture 44 FOLLOW ALONG: Searching for Airbasket competitors
Lecture 45 The seven criteria for judgement
Lecture 46 Stalking your competitors: Get data-y with SEMRush
Lecture 47 Stalking your competitors: SpyFu, Angellist, Crunchbase, & more
Lecture 48 Stalking your competitors: Sentiment analysis and the fluffy stuff
Lecture 49 Putting it all together and building a narrative
Lecture 50 Red oceans and blue oceans
Lecture 51 Approve/Deny - Competitive analysis
Lecture 52 Section 5 Review Material
Section 6: Lean customer development (158 minutes)
Lecture 53 What are customer interviews and why do we do them?
Lecture 54 The drill down list
Lecture 55 Building a hit list
Lecture 56 Finding people to interview - Same problem people
Lecture 57 Finding people to interview - Influencers, competitors
Lecture 58 Finding people to interview - Forums, commenters, everyone else
Lecture 59 Finding interviewees for the lazy man
Lecture 60 FOLLOW ALONG: Finding interviewees for Airbasket
Lecture 61 How to get them to talk
Lecture 62 Mass emailing with Streak
Lecture 63 How to run a customer interview correctly
Lecture 64 My customer interview template
Lecture 65 Now what?
Lecture 66 Approve/Deny - Customer interviews
Lecture 67 FOLLOW ALONG: Airbasket: Customer #1 interview
Lecture 68 FOLLOW ALONG: Airbasket interview #2
Lecture 69 FOLLOW ALONG: Airbasket interview discussion #2
Lecture 70 Section 6 Review Material
Section 7: Creating your pitch experiment (89 minutes)
Lecture 71 What's a pitch experiment?
Lecture 72 Landing page 101
Lecture 73 Conceptualizing your hook
Lecture 74 Using a headline template
Lecture 75 Calls to action
Lecture 76 Features and benefits
Lecture 77 Three levels of validation
Lecture 78 Getting setup in Launchrock
Lecture 79 OPTIONAL: Customizing your page with Canva
Lecture 80 FOLLOW ALONG: How I set up my Launchrock for Airbasket
Lecture 81 Subjective vs. objective and the importance of both
Lecture 82 Section 7 Review Material
Section 8: Pitching to soft targets (49 minutes)
Lecture 83 What's duct tape marketing?
Lecture 84 Why we don't message our friends
Lecture 85 The game plan
Lecture 86 Getting your 100: Reddit
Lecture 87 Getting your 100: Hacker News, Product Hunt
Lecture 88 Getting your 100: Blog attack
Lecture 89 Getting your 100: Honorable mentions
Lecture 90 Astroturfing
Lecture 91 Going over Launchrock results
Lecture 92 Approve/Deny - Simple pitch experiment
Lecture 93 Section 8 Review Material
Section 9: Upgrading your pitch experiment (49 minutes)
Lecture 94 Upgrading our test and going for more
Lecture 95 Four new bells and whistles
Lecture 96 Pick your tool
Lecture 97 Getting set up with Instapage
Lecture 98 Adding your new bells and whistles
Lecture 99 Introducing A/B testing
Lecture 100 Section 9 Review Material
Section 10: Testing your idea against paid traffic (61 minutes)
Lecture 101 Setting up Facebook ads
Lecture 102 FOLLOW ALONG: Making the Airbasket FB strategy
Lecture 103 Setting up Google ads
Lecture 104 FOLLOW ALONG: Making the Airbasket Google ads strategy
Lecture 105 Going over your results
Lecture 106 FOLLOW ALONG: Assessing the Airbasket results
Lecture 107 Approve/Deny - Complex pitch experiment
Lecture 108 Section 10 Review Material
Section 11: Building a functional MVP (59 minutes)
Lecture 109 Legos and Glue
Lecture 110 Writing out your function list
Lecture 111 Baseboards
Lecture 112 FOLLOW ALONG: Baseboard for Airbasket
Lecture 113 Legos
Lecture 114 FOLLOW ALONG: Legos for Airbasket
Lecture 115 Glue
Lecture 116 FOLLOW ALONG: Glue for Airbasket
Lecture 117 You finished the course!
Lecture 118 Section 11 review material
Section 12: Docs to Go follow along (168 minutes)
Lecture 119 Smell test for Docs to Go
Lecture 120 Docs to Go's hypothesis
Lecture 121 Riskiest assumptions for Docs to Go
Lecture 122 Minimum criteria for success for Docs to Go
Lecture 123 User personas for Docs to Go
Lecture 124 Drill down on potential customers for Docs to Go
Lecture 125 Triage a list of 3 for Docs to Go
Lecture 126 Interesting article about the printing industry
Lecture 127 Finding competitors for Docs to Go
Lecture 128 How I'm doing customer interviews for Docs to Go
Lecture 129 Docs to Go: Interview #1 - Discussion
Lecture 130 Docs To Go Interview #2
Lecture 131 Docs to Go: Interview #2 - Discussion
Lecture 132 Docs To Go Interview #3
Lecture 133 Docs to Go: Interview #3 - Discussion
Lecture 134 Docs To Go Interview #4
Lecture 135 Docs to Go: Interview #4 - Discussion
Lecture 136 DocsToGo Interview #5
Lecture 137 Docs to Go: Interview #5 - Discussion
Lecture 138 How I setup my Launchrock for DocsToGo
Lecture 139 Changing our name
Lecture 140 The finished complex pitch experiment
Lecture 141 Behind the scenes: How I made my page
Section 13: Bonus Section
Lecture 142 Bonus Lecture: How to get your next course for as low as $12.99
Entrepreneurs who have ideas or are already in the middle of a project.,Project managers who want to learn more efficient ways of rolling out new products or internal features.,Anyone aspiring to be an entrepreneur.,Anyone trying to minimize the risk associated with their new venture.,Anyone looking for new skills in the realms of entrepreneurship, marketing, product management, and growth hacking.,Anyone interested in having a more in-depth understanding of the Lean Startup.
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