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Start Up - Honest Practical Business Advice
Published 11/2024
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 24.84 GB | Duration: 9h 22m
Fundamentals of running a business - from an experienced serial entrepreneur
What you'll learn
Define what motivates you to succeed, and what your end goals are
Develop a solid business idea
Learn how to carry out market research
Discover the power of networking
Learn about how to appoint professional advisers
Understand capital gains tax vs income tax
Create a robust business plan
Develop leadership and people management skills
Learn how to create a brand and culture
Gain an understanding of how to raise finance and investment
Get to know your customers and develop a marketing plan
Master accounting, including billing and payment systems
Requirements
No previous experience or equipment is needed
You may want to write down or print some of the information
Having some examples in mind related to your start up journey would be helpful
A willingness to learn and a self motivated attitude is essential!
Description
Start Up - Honest Practical Business AdvicePractical advice on how to start and grow your business from former Dragon's Den investor Piers Linney.Starting your own business is an exciting step that can allow you to do work that you love while moving towards financial independence and freedom.But going it alone can be daunting - particularly when you realise you need to learn about things like accounting, leadership and raising finance as well as being an expert on your product or service.#StartUp with Piers Linney is an invaluable resource for anyone who wants to start up or grow their own business. It offers practical advice in a digestible format from former Dragon's Den investor and award-winning entrepreneur Piers Linney.This course provides honest, no-nonsense advice from a real-life entrepreneur who has done it all before, giving you the knowledge and tools you need to achieve your business goals. You'll learn how to develop the mindset of an entrepreneur, including management techniques and leadership concepts to give you the confidence you need.Follow a clear framework with this step-by-step guide that takes you from finding a business idea to branding, raising finance and more. Take advantage of the knowledge and experience of a former Dragon and avoid the common mistakes that many entrepreneurs make when starting out.With 10 hours of content in the form of 76 easy-to-digest videos, this course is the ultimate guide to starting or growing your new business. It includes supporting materials and quizzes to help consolidate your knowledge, and you can refer back to the lessons at any point in your business journey.You'll receive practical, expert advice, with actionable steps you can take to move your business forward straight away.Piers Linney is an entrepreneur and investor with experience across a range of sectors, including technology, communications and more. He is best known as a former Dragon on BBC1's Dragon's Den, and has also appeared on Channel 4's The Secret Millionaire.Piers has been recognised as one of the UK's top 100 most influential black Britons and is chairman and co-founder of Atherton Bikes, as well as co-founder of Implement AI.The course overview includes
iscover your motivation and identify your business ideaUnderstand the competitive landscape and business economicsLearn where to find support, mentors and professional advisersDevelop a business planRemain compliant with a legal checklistDevelop the mindset of an entrepreneurLearn how to recruit the best peopleCreate a brand and culture that reflects your product or serviceGet investor-ready and learn how to raise financeUnderstand your customers and how to sell to themSet up billing and payment systemsTake the first step towards running a successful business with expert guidance from former Dragon Piers Linney. Get started today and begin the journey to achieve your business goals.Overview
Section 1: Module 1: Preparation - Are You Ready?
Lecture 1 Introduction - Start Up
Lecture 2 What is your motivation?
Lecture 3 What is your destination?
Lecture 4 Physical, emotional and financial considerations
Lecture 5 Finding a business idea
Section 2: Module 2: Research
Lecture 6 How to research / SWOT
Lecture 7 Competitive landscape & business economics
Lecture 8 MVP, prototype & service testing
Section 3: Module 3: Seeking Support
Lecture 9 Finding a mentor
Lecture 10 Seek advice & feedback
Lecture 11 Network, network, network
Lecture 12 The sources of support for start ups
Lecture 13 Appointing professional advisers
Section 4: Module 4: Business Structure
Lecture 14 Founder considerations
Lecture 15 Business is about people
Lecture 16 Which legal structure?
Lecture 17 Tax 101: Capital gains tax vs income tax
Lecture 18 What are options & warrants
Section 5: Module 5: Writing A Business Plan
Lecture 19 Why you need a business plan
Lecture 20 Goals, measurement and milestones
Lecture 21 Realistic financial forecasts
Section 6: Module 6: What is an Organisation?
Lecture 22 What is an organisation?
Lecture 23 What is a startup?
Lecture 24 Who are the founders?
Lecture 25 What does the board of directors do?
Section 7: Module 7: Legal Checklist
Lecture 26 Constitutional documents, partnership and shareholder agreements
Lecture 27 Standard form agreements
Lecture 28 Contract law 101 & legal liability
Lecture 29 Regulations & compliance
Lecture 30 What insurances do you need?
Lecture 31 Understanding personal & business taxation
Section 8: Module 8: Leadership & Management
Lecture 32 Leadership & developing a culture
Lecture 33 You are the boss
Lecture 34 Expect to be let down
Lecture 35 Every problem you face has been faced before
Lecture 36 Stay lean and mean
Lecture 37 Roles, responsibilities and measurement
Lecture 38 Locating your business & virtual teams
Lecture 39 Why do start-ups pivot?
Section 9: Module 9: Managing People
Lecture 40 Prepare to manage people
Lecture 41 Don't just recruit family & friends
Lecture 42 Recruitment strategy & diversity
Lecture 43 Employees, consultants or freelancers?
Lecture 44 Employment law 101
Lecture 45 Top 20 tips for a new employer
Section 10: Module 10: Branding & Intellectual property
Lecture 46 Your brand is more than your logo
Lecture 47 Creating a brand and culture
Lecture 48 Protecting your intellectual property
Section 11: Module 11: Raising Finance
Lecture 49 Raising finance to start-up
Lecture 50 What is an 'exit' or a 'liquidity event'
Lecture 51 Getting investor ready
Lecture 52 Crowdfunding
Lecture 53 Research eligibility for R&D tax credits & grants
Section 12: Module 12: Sales and Marketing
Lecture 54 Who are your customers?
Lecture 55 Why do you need a go-to-market strategy?
Lecture 56 B2C or B2B?
Lecture 57 Sell, sell, sell & then sell some more
Lecture 58 Routes to market
Lecture 59 Who is responsible - sales or marketing?
Lecture 60 Developing your marketing plan
Lecture 61 Measure to manage and understanding sales funnels
Lecture 62 Winning reference customers
Lecture 63 What is 'public relations' (PR)?
Lecture 64 Social media 101
Section 13: Module 13: Customer Service
Lecture 65 Why you need to take your customer service seriously
Lecture 66 Customer relationship management (CRM)
Lecture 67 Your customer feedback loop is critical to success
Section 14: Module 14: Operations & Information Security
Lecture 68 Separation of roles & management
Lecture 69 Who is responsible for ICT, operations, property, record keeping etc.?
Section 15: Module 15: Accounting & Finance
Lecture 70 Accounting: Do or die!
Lecture 71 Use technology for everything
Lecture 72 Billing and payment systems
Lecture 73 Responsibility for reporting & filings
Lecture 74 Accounting 101: Profit & Loss & Cash Flow statements
Lecture 75 Accounting 101: What is a Balance Sheet?
Lecture 76 Credit control & getting paid
Anyone planning to start a business regardless of sector,Founders already growing a business,Entrepreneurs who need to raise finance and want an insider view,Anyone looking to avoid common mistakes that new entrepreneurs make,People without access to mentors with business experience,Anyone who wants to accelerate their progress and become a more efficient leader
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