Entire Digital Marketing Course: Seo, Paid Ads, Ga4 & More

[Panter]

Entire Digital Marketing Course: Seo, Paid Ads, Ga4 & More
Published 12/2024
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 22.29 GB | Duration: 40h 54m

Master Everything in Digital Marketing - PPC, SEO, GA4, GTM, Email Marketing, Content Marketing, Website Development



What you'll learn
SEO Fundamentals: Master the basics of Search Engine Optimization, including keyword research, on-page, off-page, and technical SEO, to boost organic search.
Email Marketing Essentials: Develop email campaigns that build customer relationships, drive engagement, and increase conversions with best practices in segment
Google Tag Manager (GTM) Setup and Usage: Explore GTM for efficient tracking, custom event creation, and conversion tracking without the need for coding.
Audience Targeting and Segmentation: Understand how to define, reach, and convert the right audiences using different targeting methods across channels.
Current Trends and Best Practices: Stay updated on the latest trends in digital marketing, including AI-driven tools, content formats, and algorithm updates.
Website Development Essentials: Gain insight into developing user-friendly, conversion-optimized websites, with introduction to basic web design & development.
PPC Advertising: Gain hands-on experience with paid ads on Google and social media platforms, covering campaign setup, targeting, bidding, and budget management
Google Analytics 4 (GA4) Mastery: Analyze and interpret user data, set up key performance indicators (KPIs), and make data-driven marketing decisions with GA4.
Content Marketing Strategy: Learn to craft effective content strategies that engage audiences and drive conversions across various digital platforms.
Marketing Analytics & Reporting: Create detailed reports to showcase campaign performance, ROI, and actionable insights for continuous improvement.
Campaign Optimization: Learn to analyze campaign performance metrics, identify trends, and optimize ads and content for improved results.

Requirements
NO digital marketing experience is required!

Description
Hi Guys,Welcome to my Full Digital Marketing Course: SEO, Paid Ads, GA4, GTM, Email Marketing, Content Marketing & Website Development!In my course you will learn everything about Digital Marketing. I have created video lessons on every topic and feature of Digital Marketing. You will get to see the real practical implementation of how to create each and every campaign and how to use every feature of this product.This is the most detailed course on Digital Marketing you will ever find on the internet. I have created different sections based on different topics of Digital Marketing and in each section, I have gone in-depth into explaining the concept of each feature and how to practically implement it.This course will give you a 100% understanding of Digital Marketing and after going through this course you will be capable of applying these concepts in building your own online business or handling Digital Marketing of your clients. At such a low price, you're going to get 586 detailed video lessons, 57 assignments, 2 quizzes, 2 practice tests & 7 digital download resources. A complete access to our student discussion forum, and the ability to ask me any questions you may have as you progress through the course.On top of all that, you get lifetime access and a 30 day, 100% money back guarantee!Complete Paid AdsTopics you will learn in this part:- Google Ads Overview - Keyword Research- Google Ads Formats- Google Ads Bidding Strategies- Google Display Network- Google Conversion Tracking- Google Ads Remarketing- Google Video Ads- Google Ads Certification- Facebook Marketing- Facebook Ads Basics- Facebook Ads Campaign Creation- Facebook Pixel Setup- Facebook Ads Bidding Strategies- Facebook Ads Custom Audiences- Facebook Ads Lead Gen Campaign- Facebook Ads Sales Campaign- Facebook Ads Certification- Microsoft Ads Overview- Introduction to Keywords- Microsoft Ads Formats + Extensions- Microsoft Ads Bidding Strategies- Microsoft Ads Audience Network- Microsoft Ads UET Tag Setup- Microsoft Ads Remarketing- Microsoft Shopping Ads- Microsoft Ads Mobile App Campaign- Microsoft Ads Shared Library- Microsoft Ads Certification- LinkedIn Ads Overview- LinkedIn Ads Formats- LinkedIn Ads Bidding Strategies- LinkedIn Ads Audience Templates- LinkedIn Ads Conversion Tracking- LinkedIn Ads Retargeting- LinkedIn Ads Lead Gen Campaign- LinkedIn Ads Dynamic Ad Campaign - LinkedIn Ads Carousel Image Ad Campaign - LinkedIn Ads Conversation Ad Campaign- LinkedIn Ads Document Ad Campaign- LinkedIn Ads LinkedIn Video Ad Campaign- LinkedIn Ads Event Ad Campaign- LinkedIn Ads Direct Sponsored Content Single Image Ad Campaign- How to use Reports in LinkedIn Ads- LinkedIn Ads Billing Center- LinkedIn Ads Business Manager - LinkedIn Ads CertificationThe Ultimate SEO GuideTopics you will learn in this part:- SEO The Basics - What is SEO And why is it important?, Debunking SEO Myths, Onpage/Offpage SEO Introduction- Keyword Research - Understanding Keywords, Short Tail Vs Long Tail Keywords, Google Keyword Planner Tool, SEMRush - Keyword Research, Mozbar Extension, SEMRush - Competitor Keywords, Google Auto Suggest, Google Trends- Content Creation - Content In SEO, Different Content Generation Ideas, Content Length- Onpage SEO - What is Onpage SEO, Onpage SEO Factors, Image ALT Tag for SEO, Internal Linking- Offpage SEO - Backlinks, Anchor Text, Dofollow Vs Nofollow Links, Link Building Strategies- Technical SEO - HTTP Vs HTTPS, Google Search Console, Google Analytics, XML Sitemap, Duplicate Content, What is a 404 Page, What is a 301 Redirect, Keyword Cannibalization, Schema MarkUp - Speeding Up Your Wordpress Website - Test Website Speed, Web Hosting and Servers, Speeding Up Wordpress website strategies- User Experience - What is UX, User Metrics that affect SEO Rankings- Negative SEO - What is Negative SEO, Negative SEO Tactics, How to protect website from Negative SEO- Google Algorithm Updates - Google Panda, Google Penguin, Google Hummingbird- Measure Your Progress - Keep track of Backlinks, Track Website Visits, Track traffic from different countries, What pages on your website are most popular- Leveling Up Your SEO Knowledge - Topical Relevancy, Tiered Link Building, Google AI & Machine Learning- Manual SEO Audits - What Is An SEO Audit, SEO Audit Tools, URLs + 404 Pages + Optimized URLs, Page Titles, Meta Descriptions, Heading Tags (H1 & H2s)- Competitor Research - Competitors- URL Structure for SEO - Keywords in Domain, URL Folder and Page Names Structures- Google Analytics for SEO - GA4 for SEO, Demo of GA4 + Custom Reports, How to Use Google Search Console and GA4 together- Google Search Console Tools - Tools to check Search Performance and Indexing- Finding & Removing Duplicate Content - Find Duplicate Content Pages, Get Rid of Bad Pages- How To Get .Edu Links From Universities- SEO Backlink Strategies- Link Building and Boosting SEO with Memes- Local Google SEO and Google Map RankingThe Ultimate Google Analytics 4 Topics you will learn in this part:- What is Google Analytics and Why Is It Important?- How To Set Up A Google Analytics Account & Install the Tracking Code- How To Upgrade Your Existing Google Analytics Account to GA4 - Resource- How To Install The Tracking Code On Shopify Wix Etc. - Resource- How To Prevent Inflating Your Traffic Data- How To Access The Demo Content- Google Analytics Dashboard Walkthrough- How To Find Out How Much Traffic Your Website Gets- How To Find Out What Country Your Traffic Is Coming From- How To Find Out What Pages Are The Most Popular On Your Website- Learn Who Your Visitors Are - Demographics Reports- How To Find Out What Sources & Channels Send You The Highest Quality Traffic- Real Time Reports - How To Measure Marketing Performances Live- Analyzing DAU, WAU and MAU- Events and Conversions- How To Track Form Submissions- How To Track Results From Specific Marketing Activities- Browser's Language- Location Data- Browser's Conversion Rate- Device Category- Screen Resolution- Page Speed Insights- Mobile Operating System- Landing Pages- Paid Traffic And Landing Pages- Site Search Data- Lets Analyze Beginner Traffic Data- Where are Your Users Coming From- Demographics Of Your Target Audience- Devices and Technology of Your Visitors- Finding Useful Details About the User- Identifying Overlapping Segments Of Your Visitors- Page-Level Analysis of Your Website- Cohort Analysis - Granular Analysis- More Data on Business Goals- Business Goal Analysis With Monetization Reports- Revisiting the Monetization Reports- Customized Tabular Reports In GA4- Google Looker Studios Basics- Create a New Google Analytics 4 Account- Connect Google Analytics 4 to the Website- Create a New Google Tag Manager Account- Link The Website, Google Analytics 4 and Google Tag Manager- Acquisition Reports- Campaign Tracking- Campaign URL Builder- Engagement Reports- Retention Reports- GA4 Explore Overview- Exploration AnalysisComplete Google Tag Manager GuideTopics you will learn in this part:- What is Google Tag Manager and Why Do You Need it- Useful Chrome Plugins For Working With Google Tag Manager- Create a Google Tag Manager Account- The Overview of 5 Google Tag Manager Installation Methods- Setup Google Tag Manager on Wix- Setup Google Tag Manager on Wordpress- Setup Google Tag Manager on Shopify- Setup Google Tag Manager on Squarespace- Inject Google Tag Manager Container to any Website- GTM Interface Overview- Best Practices & Considerations- Naming Conventions- Google Analytics 4 Setup & Publishing The First Version- Google Ads Remarketing Setup- Testing & Debugging Before Publishing a New Version- Facebook Pixel Setup- Copy Tag and Export Container- Troubleshooting Problems You Might Encounter- Time Triggered Tags Part 1: Custom Facebook Events For Remarketing- Time Triggered Tags Part 2: Time on Site With Google Events- Scroll Distance Tracking Part 1: The Basic- Scroll Distance Tracking Part 2: Time Triggered- Click Tracking Part 1: Outbound Links- Conversion Tracking Part 1: Simple Google Ads Conversion Tracking- Trigger Types in Google Tag Manager- Built in Variables- User-Defined Variables- Implementing GA4 Event Tag with GTM- Creating a Specific Page Trigger- Storing Measurement ID in User-Defined Variable- Tracking Clicks & Sending to GA4- Adding Details about Clicks and Sending to GA4 Events- Track Button Clicks in GA4 via GTM- Capture JavaScript Errors with GTM and Send to GA4- Tracking if users are viewing a particular section, image, banner etc.- Introduction to Data Layer- Using Data Layer with GTM- Pulling Values from Data Layers- Dynamic Data Addition in Data Layer and using custom event in GTM- Custom HTML Tag - Executing HTML and JavaScript- Share Containers - Export and Import GTM ContainersEmail MarketingTopics you will learn in this part:- Why Email Marketing Is Important For Your & Your Business- Creating Your Free MailerLite Account- Knowing The MailerLite Interface- First Step: Identify Your Customer's Needs- What Are The Strategies For Building Your Email List?- What is a Lead Magnet and How It Will Help To Grow Subscriptions Exponentially- Types of Lead Magnets and How To Choose The Best One For You- Best Practices When Creating A Lead Magnet- EBook - How to Create an irresistable Lead Magnet- Video Series - How to Create an Irrresistable Lead Magnet- PDF or Report - How to Create an Irrresistable Lead Magnet- Subscriber Management Overview on MailerLite- Creating Groups on MailerLite- Using Segments on MailerLite- Importing or Exporting subscribers on MailerLite- Remove inactive subscribers on MailerLite- What is a Landing Page- Creating an Irresistable Landing Page To Attract More Clients- Creating Subscription Forms In MailerLite- Adding a subscription form to your website- Introduction to Email Automation- Planning Your Email Sequence Like a Pro- Creating An Email Sequence in MailerLite for new customers- Activating and Testing your email automation- Analyzing your Campaign Data.- Anti- SPAM Policy. Keeping Your account healthy.- What Is A/B Testing And Why Is It Important?- How to Plan Your A/B Test Campaign- How to Create An A/B Text In MailerLite Step By Step- What 14 studies say about the best day to send email- The style you'll use in your emails- 10 ways to ensure your emails are mobile friendly.- Personalizing Your Email Content- How to Get Support from MailerLiteContent Marketing with AITopics you will learn in this part:- Welcome to the Content Marketing Course- What is Content Marketing & Why is it Important?- A Brief Overview of Content Formats & Platforms- How Does a Content Marketing Funnel work?- What is Your Brand's Purpose?- How to Position Your Brand?- What is Your Unique Selling Proposition?- Choose Your Brand Personality- Who is Your Target Audience?- Understand Your Audience's Pain Points to Improve Your Content- Where Does Your Audience 'Live' Online?- Create Customer Personas and Create Content for Them- Create an Ideation System to Ramp up Your Content Creation- Content Marketing Case Study: Idea Brainstorm- Content Marketing Case Study: Idea Research- Ask Your Audience to Get Great Content Marketing Ideas- What Content Marketing Formats Are There?- Content Marketing Case Study: Audio- Content Marketing Case Study: Social Media- Repurposing Your Content to Save Time and Make Life Easier- Introduction to this Section | Content Marketing Course- Write Great Content | Tips for Improving Your Written Content Marketing- Make Great Video Content | Tips for Improving Your Video Content Marketing- Make Great Visual Content | Tips for Improving Your Visual Content Marketing- Make Great Audio Content | Tips for Improving Your Audio Content Marketing- Make Great Social Media Content | Tips for Improving Your Social Media Content Marketing- Create a Marketing Plan & Content Schedule- Where Should You Post Articles?- Where Should You Post Video Content?- Where Should You Post Audio Content?- Where Should You Post Visual Content?- Introduction to this Section | Content Marketing Course- Boost Social Media Engagement- Promote Content with Email- Promote Content by Word of Mouth- Promote Content with Traditional Marketing Techniques- Promote Content with Collaborations- Promote Content with Paid Advertising- Adjust and Improve Your Content Marketing- Introduction to the ChatGPT Section- How to Sign Up for ChatGPT and 5+ Tips to Get the Best ChatGPT Results- Find Keywords & Content Ideas with ChatGPT- Create Article, Video, Podcast Outlines with ChatGPT- Write an Entire Article with ChatGPT- Generate Catchy Titles & Headlines with ChatGPT- Come Up with Great Social Media Post Ideas with ChatGPT- Write Social Media Post Copy with ChatGPT (Instagram, Facebook, etc)- Create Engaging Polls & Quizzes with ChatGPT- Create Fun Facts, Inspirational Quotes and Jokes on any Topic with ChatGPT- Great Trending Youtube Video Ideas with ChatGPT- Write a Video Script with ChatGPT- Generate Youtube Video Tags with ChatGPT- Write a Youtube Video Descriptions with ChatGPT- Improve Your Closed Captions on Youtube with ChatGPT- Research Podcast Ideas & Come Up with a Catch Podcast Name with ChatGPT- Outline & Script Podcast Episodes with ChatGPT- Brainstorm Interview Questions & Find Potential Podcast Guests with ChatGPTWordPress: Create Stunning WordPress Websites for BusinessTopics you will learn in this part:- Using AI to create a professional website in minutes- Customizing Your Website with AI- What is a Domain?- Finding the perfect Domain Name- What is Web Hosting?- Signing for Web Hosting- Accessing the control panel- WordPress Installation- What are Themes?- Installing our Theme- Customizing our Theme- Creating Menus- Creating Posts- Creating PagesThank you so much for checking out my course. I look forward to seeing you in the course. So wait no more!Click on the 'Buy now' button and join my course today!! Also check out my other courses!!

Overview
Section 1: Google Ads Overview

Lecture 1 Google Ads Overview, Where Google Ads Appear, Google Ads Account Setup.

Lecture 2 Google Ads Auction, Google Network, Ad Rank, Quality Score

Lecture 3 Google Ads Account Structure, Google Ads Metrics, Google Ads Account Navigation

Lecture 4 SEARCH CAMPAIGN CREATION

Section 2: Introduction to Keywords

Lecture 5 Keywords Research, Keyword Selection, Keyword Planner Tool

Lecture 6 Keyword Match Types

Lecture 7 Negative Keywords, Negative Keyword Lists

Lecture 8 Search Terms

Section 3: Introduction To Ads & Extensions

Lecture 9 Google Ads Formats Overview

Lecture 10 Responsive Search Ad

Lecture 11 Dynamic Search Ad

Lecture 12 Responsive Display Ad

Lecture 13 Call Ad

Lecture 14 Google Ads Extensions Overview

Lecture 15 Sitelink Extensions

Lecture 16 Call Extensions

Lecture 17 Callout Extensions

Lecture 18 Location Extensions

Lecture 19 Structured Snippet Extensions

Lecture 20 Price Extensions

Lecture 21 Promo Extensions

Lecture 22 App Extensions

Lecture 23 Business Name & Logo

Lecture 24 Lead Form Extensions

Lecture 25 Keyword Insertion

Lecture 26 Countdown

Lecture 27 Location Insertion

Section 4: Bidding Strategies

Lecture 28 Bidding Strategy Overview

Lecture 29 Manual CPC

Lecture 30 Maximize Clicks

Lecture 31 Maximize Conversions

Lecture 32 Maximize Conversion Value

Lecture 33 Target Impression Share

Lecture 34 Target CPA

Lecture 35 Target ROAS

Lecture 36 Enhanced CPC

Lecture 37 CPM Bidding

Lecture 38 CPV Bidding

Section 5: Introduction to Display Network

Lecture 39 Display Network Overview

Lecture 40 Display Targeting - Affinity

Lecture 41 Display Targeting - Demographics

Lecture 42 Display Targeting - Detailed Demographics

Lecture 43 Display Targeting - In-Market

Lecture 44 Display Targeting - Life Events

Lecture 45 Display Targeting - Topic

Lecture 46 Display Targeting - Placement

Lecture 47 Display Targeting - Keywords

Lecture 48 Display Targeting - Custom Audiences

Lecture 49 Display Targeting - Combined Audiences

Lecture 50 STANDARD DISPLAY CAMPAIGN CREATION

Section 6: Introduction to Conversion Tracking

Lecture 51 What is Conversion Tracking & How to setup Conversion Tracking

Lecture 52 Website Conversion Tracking

Lecture 53 App Conversion Tracking

Lecture 54 Phone Call Conversions

Lecture 55 Import - Google Analytics

Lecture 56 Measurement - Attribution

Section 7: Introduction to Remarketing

Lecture 57 Remarketing Overview

Lecture 58 Audience Manager

Lecture 59 REMARKETING CAMPAIGN CREATION

Lecture 60 App Users

Lecture 61 Youtube Remarketing

Lecture 62 Customer List

Lecture 63 Custom Combinations

Lecture 64 Google Analytics

Lecture 65 Lead Form Segment

Section 8: Introduction to Video Ads

Lecture 66 YouTube Overview

Lecture 67 YOUTUBE INSTREAM AD CAMPAIGN CREATION

Lecture 68 VIDEO DISCOVERY AD CAMPAIGN CREATION

Lecture 69 BUMPER AD CAMPAIGN CREATION

Lecture 70 15 SEC NON-SKIPPABLE AD CAMPAIGN CREATION

Lecture 71 AD SEQUENCE CAMPAIGN CREATION

Lecture 72 TARGET FREQUENCY CAMPAIGN CREATION

Lecture 73 AUDIO ADS CAMPAIGN CREATION

Section 9: Introduction to Shopping Ads

Lecture 74 Shopping Ads Overview, Google Merchant Center Account

Lecture 75 Google For Retail Account Creation

Lecture 76 SHOPPING ADS CAMPAIGN CREATION

Section 10: Introduction to Performance Max

Lecture 77 Performance Max Campaign Creation

Section 11: Introduction Mobile App Campaign, Smart Campaign, Demand Gen Campaign

Lecture 78 UNIVERSAL APP CAMPAIGN CREATION

Lecture 79 SMART CAMPAIGN CREATION

Lecture 80 DEMAND GEN CAMPAIGN CREATION

Section 12: Introduction to Reports

Lecture 81 Predefined Reports, Saved Reports, Dashboards

Section 13: Introduction to Shared Library

Lecture 82 Audience Manager

Lecture 83 Location Groups

Lecture 84 Exclusion Lists

Lecture 85 Asset Library

Lecture 86 Brand Lists

Section 14: Introduction to Bulk Actions

Lecture 87 Rules

Lecture 88 Scripts

Lecture 89 Solutions

Section 15: Budgets & Bidding

Lecture 90 Shared Budgets

Lecture 91 Bid Strategies

Lecture 92 Adjustments

Section 16: Introduction to Planning

Lecture 93 Keyword Planner Tool

Lecture 94 Performance Planner

Lecture 95 Reach Planner

Lecture 96 App Advertising Hub

Section 17: Introduction to More Tools

Lecture 97 Google Tag

Lecture 98 Content Suitability

Lecture 99 Business Data - Ad Customizers

Lecture 100 Business Data - Page Feed

Lecture 101 Business Data - Dynamic Ad Feed

Lecture 102 Policy Manager, Access & Security, Linked Accounts, Preferences

Lecture 103 Ad Preview And Diagnosis Tool

Section 18: Google Ads with Google Gemini AI

Lecture 104 Google Ads with Google Gemini AI

Section 19: Drafts & Experiments

Lecture 105 Drafts & Experiments

Section 20: Introduction to Billing

Lecture 106 Summary, Documents, Transactions, Settings, Promotions

Section 21: Introduction to Google Ads Editor

Lecture 107 Google Ads Editor - Practical Implementation

Section 22: Introduction to Manager Accounts

Lecture 108 Manager Accounts/My Client Center Overview

Section 23: Google Ads Online Resources

Lecture 109 Google Ads HelpCenter, Policy HelpCenter, Google Ads Blog, Search Engine Land

Section 24: Google Ads Certifications

Lecture 110 Google Ads Skillshop Certification

Section 25: Google Ads Assignment

Section 26: Facebook Marketing

Lecture 111 Facebook Marketing - What we will cover

Lecture 112 Why to Use Facebook To Market Your Business

Lecture 113 How to Create A Facebook Page

Lecture 114 How to Create A Facebook Profile Image

Lecture 115 How to Design A Facebook Cover Image

Lecture 116 How to Update Your Pages Info And Preferences

Lecture 117 How to Post About On Your Facebook Page

Lecture 118 How to Promote Your Page And Get Likes & Engagement

Lecture 119 What is The Difference Between Likes and Followers

Section 27: Introduction to the Community

Lecture 120 What is an Online Community?

Lecture 121 Why Should You Start an Online Community?

Lecture 122 Recommend Tools and Apps for Creating an Online Community

Lecture 123 How to Grow Your Online Community

Lecture 124 How to Create More Engagement in Your Community

Lecture 125 Quick Tips for Increasing Engagement

Lecture 126 Best Types of Posts to share in Your Community

Lecture 127 Make Consistent Posting Easier

Lecture 128 Content Tools & Apps I Use to Create and Automate Posts

Lecture 129 Make Your Posts Count More and Increase Engagement

Lecture 130 Use Analytics to Grow Your Community

Section 28: Facebook Ads Basics

Lecture 131 Facebook Ads Basics - What We will Cover

Lecture 132 How Powerful Are Facebook Ads?

Lecture 133 How Do Facebook Ads Work - The Auction

Lecture 134 Facebook Ad Structure

Lecture 135 How To Set Up Your Facebook Ads Account

Lecture 136 Facebook Ads Metrics

Lecture 137 Facebook Ads - Account Navigation

Section 29: Facebook Ads Campaign Creation

Lecture 138 Ad Creation - What We will Cover

Lecture 139 Create Your First Ad - Campaign Objectives

Lecture 140 Budget & Schedule

Lecture 141 Advantage Campaign Budget

Lecture 142 Audience Targeting - Location, Age & Gender

Lecture 143 Detailed Targeting - Demographics

Lecture 144 Detailed Targeting - Interest

Lecture 145 Detailed Targeting - Behaviours and Connections

Lecture 146 Placements + Optimisation and Delivery

Lecture 147 Creating Your Facebook Ad Creative

Lecture 148 How To Set Up A Simple A/B Split Test

Section 30: Facebook Pixel Setup

Lecture 149 Facebook Pixel

Lecture 150 Conversions API in Meta

Lecture 151 Meta Pixel + Shopify

Section 31: Facebook Ads Bidding

Lecture 152 Facebook Ads Bidding Strategy

Section 32: Custom Audiences

Lecture 153 Custom Audiences - Website Visitors

Lecture 154 Custom Audiences - Customer/Email List

Lecture 155 Custom Audiences - Facebook Page

Lecture 156 Custom Audiences - Lookalike Audiences

Section 33: Facebook Ads Video Campaign

Lecture 157 Why to Use Video In Facebook Ads

Lecture 158 Create Facebook Video Ad Campaign

Section 34: Facebook Ads Lead Gen Campaign

Lecture 159 How To Create Lead Gen Campaign

Section 35: Facebook Ads App Campaign

Lecture 160 App Promotion Campaign

Section 36: Facebook Ads Brand Campaign

Lecture 161 Brand Awareness Campaign

Section 37: Facebook Ads Traffic Campaign

Lecture 162 Website Traffic Campaign

Section 38: Facebook Ads Sales Campaign

Lecture 163 Online Sales Campaign

Section 39: Facebook Ads Strategy

Lecture 164 Facebook Ads Strategy - 1

Lecture 165 Facebook Ads Strategy - 2

Lecture 166 Facebook Ads Strategy - 3

Section 40: Facebook Business Manager

Lecture 167 Meta Business Suite

Section 41: Facebook Ads Policies

Lecture 168 Facebook Ad Policies

Lecture 169 Banned Ads/Accounts

Section 42: Facebook Ads Tailored Campaigns

Lecture 170 Tailored Web Traffic Campaign

Lecture 171 Tailored Leads Campaign

Section 43: Facebook Ads for E-Commerce

Lecture 172 Commerce Manager

Section 44: Facebook Ads Tools

Lecture 173 Facebook Ads Automated Rules

Lecture 174 Facebook Ads Experiments

Lecture 175 Facebook Ads Placements

Lecture 176 Facebook Ads Media Library

Section 45: Meta Ads With AI

Lecture 177 Meta Ads With AI

Section 46: Reports

Lecture 178 Facebook Ads Reports

Section 47: Facebook Ads Billing

Lecture 179 Facebook Ads Billing

Section 48: Certification

Lecture 180 Facebook Ads Certification

Section 49: Facebook Ads Quiz

Section 50: Facebook Ads Assignment

Section 51: Microsoft Ads Overview

Lecture 181 Microsoft Ads Overview, Where Microsoft Ads Appear, Microsoft Ads Account Setup

Lecture 182 Microsoft Ads Account Structure, Microsoft Ads Metrics, Microsoft Ads Account Na

Lecture 183 SEARCH CAMPAIGN CREATION

Section 52: Introduction to Keywords

Lecture 184 Keywords Research, Keyword Selection, Keyword Planner Tool

Lecture 185 Keyword Match Types

Lecture 186 Negative Keywords, Negative Keyword Lists

Lecture 187 Search Terms

Section 53: Introduction to Ads & Extensions

Lecture 188 Microsoft Ads Formats Overview

Lecture 189 RSA

Lecture 190 App Install Ad

Lecture 191 Multimedia Ad

Lecture 192 Microsoft Ads Extensions Overview

Lecture 193 Action Extensions

Lecture 194 App Extensions

Lecture 195 Call Extensions

Lecture 196 Callout Extensions

Lecture 197 Filter Link Extensions

Lecture 198 Image Extensions

Lecture 199 Location Extensions

Lecture 200 Price Extensions

Lecture 201 Promotion Extensions

Lecture 202 Review Extensions

Lecture 203 Sitelink Extensions

Lecture 204 Structured Snippet Extensions

Lecture 205 Video Extensions

Section 54: Introduction to Bidding

Lecture 206 Bidding Strategies

Lecture 207 Maximize Clicks

Lecture 208 Maximize Conversions

Lecture 209 Target Impression Share

Lecture 210 Target CPA

Lecture 211 Target ROAS

Lecture 212 Enhanced CPC

Section 55: Introduction to Microsoft Audience Network

Lecture 213 Audience Network Overview

Lecture 214 Audience Segments - In-Market

Lecture 215 Audience Segments - Remarketing Lists

Lecture 216 Audience Segments - Combined Lists

Section 56: UET and Conversion Tracking

Lecture 217 Conversion Tracking Overview

Lecture 218 How to Setup UET Tag

Lecture 219 Offline Conversions

Section 57: Introduction to Remarketing

Lecture 220 Remarketing Overview

Lecture 221 REMARKETING CAMPAIGN CREATION - Practical

Lecture 222 Audience Segments - Dynamic Remarketing Lists

Section 58: Introduction to Shopping Ads

Lecture 223 Shopping Ads Overview, Microsoft Merchant Center Store

Lecture 224 Setting up Microsoft Merchant Center Feed - Practical

Section 59: Introduction to Mobile App Campaign

Lecture 225 Mobile App Campaign Creation - Practical

Section 60: Introduction to Reports

Lecture 226 Dimensions, Reports, Saved Custom Reports - Practical

Section 61: Introduction to Shared Library

Lecture 227 Business Location Feed

Lecture 228 Performance Targets

Lecture 229 Website Exclusion Lists - Practical

Lecture 230 Shared Budgets - Practical

Lecture 231 Portfolio Bid Strategies

Lecture 232 Labels

Lecture 233 Seasonality Adjustment

Lecture 234 Microsoft Store Ads

Section 62: Bulk Actions & Apps

Lecture 235 Automated Rules

Lecture 236 Microsoft Advertising Editor

Section 63: Introduction to Planning

Lecture 237 Ad Preview & Diagnostic - Practical

Section 64: Introduction to Import

Lecture 238 Import from Google Ads, Import from file, Import Schedule & History

Section 65: Experiments

Lecture 239 Experiment Campaign Creation

Section 66: Introduction to Billing

Lecture 240 Billing Summary, Transactions, Payment Methods, Insertion Orders, Billing Settin

Section 67: Agency Management

Lecture 241 Manage clients as an agency on Microsoft Advertising

Section 68: Microsoft Ads Resources

Lecture 242 Microsoft Advertising Help Center, Microsoft Ads Policies, Microsoft Advertising

Section 69: Microsoft Ads Certifications

Lecture 243 Microsoft Advertising Certified Professional - Practical

Section 70: Microsoft Ads Practice Tests

Section 71: LinkedIn Ads Overview

Lecture 244 LinkedIn Ads Overview, How LinkedIn Ads Work, LinkedIn Ads Account Setup.

Lecture 245 Linkedin Ads Auction, Bid Price & Relevancy Score

Lecture 246 LinkedIn Ads Account Structure, LinkedIn Ads Metrics, LinkedIn Ads Account Navig

Lecture 247 Website Visits Campaign Creation

Section 72: Ad Formats

Lecture 248 Single Image Ad

Lecture 249 Carousal Image Ad

Lecture 250 Video Ad

Lecture 251 Text Ad

Lecture 252 Spotlight Ad

Lecture 253 Document Ad

Lecture 254 Conversation Ad

Lecture 255 Event Ad

Lecture 256 Follower Ad

Lecture 257 Job Ad

Section 73: Bidding Strategy

Lecture 258 Bidding Strategy

Section 74: LinkedIn Audience Templates

Lecture 259 Audiences Overview

Lecture 260 Locations

Lecture 261 Audience Attributes

Lecture 262 Matched Audiences

Section 75: Conversion Tracking

Lecture 263 What is Conversion Tracking & How to setup Conversion Tracking

Lecture 264 Sitewide Insight Tag Page Load conversion

Lecture 265 Event specific Insight Tag conversion

Lecture 266 Event specific pixel conversion

Section 76: Retargeting

Lecture 267 Retargeting Overview

Lecture 268 Retargeting Campaign Creation

Section 77: Lead Gen

Lecture 269 LinkedIn Lead Generation Ad Campaigns

Lecture 270 View and download leads, metrics, and analytics for Lead Gen Form campaigns

Section 78: Dynamic Ad

Lecture 271 LinkedIn Dynamic Ad Campaign Creation

Section 79: Carousal Image Ad

Lecture 272 LinkedIn Carousel Image Ad Campaign

Section 80: Conversation Ad

Lecture 273 Conversation Ad Campaign

Section 81: Message Ad

Lecture 274 LinkedIn Message Ad Campaign

Section 82: Document Ad

Lecture 275 Document Ad Campaign

Section 83: Video Ad

Lecture 276 LinkedIn Video Ad Campaign

Section 84: Event Ad

Lecture 277 LinkedIn Event Ad Campaign

Section 85: Direct Sponsored Content

Lecture 278 LinkedIn Direct Sponsored Content Single Image Ad Campaign

Section 86: Reports

Lecture 279 How to use Reports in LinkedIn

Section 87: Billing

Lecture 280 Billing Center

Section 88: Business Manager

Lecture 281 Business Manager Overview

Section 89: Certification

Lecture 282 LinkedIn Ads Certification

Section 90: SEO Introduction

Lecture 283 Welcome Video

Section 91: SEO The Basics

Lecture 284 What is SEO And why is it important?

Lecture 285 Debunking SEO Myths

Lecture 286 2 elements that make up an SEO Campaign - Onpage/Offpage SEO

Section 92: Create Your Site

Lecture 287 Need For A Website

Lecture 288 Technical Terms

Lecture 289 Basic Requirements

Lecture 290 Essential Pages Needed

Section 93: Keyword Research

Lecture 291 What is a Keyword + Understanding The Intent Behind It

Lecture 292 Short Tail Vs Long Tail Keywords

Lecture 293 How to access the Google Keyword Planner tool

Lecture 294 How to find out what keywords your website already appears for - SEMRush

Lecture 295 How to determine keyword difficulty - Mozbar

Lecture 296 How to find all the keywords your competitors rank for - SEMRush

Lecture 297 How to use Google Auto Suggest to come up with keyword ideas + Keywordtools.io

Lecture 298 The imortance of keeping your keywords orgranised - Remove irrelevant, duplicate

Lecture 299 How to validate your keywords using Google Trends

Section 94: Content Creation

Lecture 300 Importance of Content in SEO

Lecture 301 Content Generation Ideas - Review The Competition

Lecture 302 Content Generation Ideas - SEMRush

Lecture 303 Content Generation Ideas - Industry Related Blogs

Lecture 304 What to Avoid When Creating Content

Lecture 305 Importance of Fresh Content in SEO

Lecture 306 How long should your content be?

Section 95: Onpage SEO

Lecture 307 What is onpage SEO?

Lecture 308 The 3 Kings Every Website Has

Lecture 309 Optimizing For The First King

Lecture 310 Optimizing For The Second King

Lecture 311 Optimizing For The Third King

Lecture 312 Image ALT Tag For SEO

Lecture 313 What is Internal Linking + How To Add Internal Links On Your Website

Section 96: Offpage SEO

Lecture 314 What is a Backlink and Why are they important

Lecture 315 What is Anchor Text & Why Does it play a crucial role in Link Building

Lecture 316 What Anchor types does your website need?

Lecture 317 What pages should you build backlinks to?

Lecture 318 Dofollow VS Nofolllow links + Real-Time Walk Through Showing

Lecture 319 How To find Out What Backlinks Your Website Already Has

Lecture 320 How to Determine What makes a good Backlink

Lecture 321 A Theoritical Framework on Backlinks

Lecture 322 Link Building Strategy 1 - Guest Posting

Lecture 323 Link Building Strategy 2 - Steal Your Competitors Backlinks

Lecture 324 Link Building Strategy 3 - Forums

Lecture 325 Link Building Strategy 4 - Resource Pages

Lecture 326 Link Building Strategy 5 - Broken Links

Lecture 327 Link Building Strategy 6 - Skyscraper Technique

Lecture 328 Link Building Strategy 7 - Reverse Image Search

Lecture 329 Link Building Strategy 8 - Relevant Blog commenting

Lecture 330 Link Building Strategy 9 - Social Profiles

Section 97: Technical SEO

Lecture 331 HTTP Vs HTTPS

Lecture 332 How To Setup Google Search Console

Lecture 333 How To Set Up A Google Analytics Account & Install The Code

Lecture 334 What Is Duplicate Content & How To Check Your Website For It

Lecture 335 What Is A 404 Page And How To Find Them On Your Website

Section 98: Speeding Up Your Wordpress Website

Lecture 336 The Correlation Between Site Speed And Rankings

Lecture 337 How To Test Your Websites Page Speed

Lecture 338 Web Hosting And Servers

Lecture 339 How to Speed Up Your Wordpress Website

Section 99: User Experience

Lecture 340 What Is User Experience (UX) & How To Improve Your Website's US

Lecture 341 User Metrics That Can Affect Your Rankings - Organic CTR - Part 1

Lecture 342 User Metrics That Can Affect Your Rankings - Dwell Time - Part 2

Lecture 343 User Metrics That Can Affect Your Rankings - Bounce Rate - Part 3

Lecture 344 What Is Negative SEO And How To Identify It

Section 100: Google Algorithms To Be Aware Of

Lecture 345 Google Panda

Lecture 346 Google Penguin

Lecture 347 Google Hummingbird

Section 101: Measuring Your Progress

Lecture 348 How To Keep Track Of All Your Backlinks

Lecture 349 How Long Does It Take To See Results

Lecture 350 The 3 Biggest Culprits That Prevent Your Website From Ranking

Lecture 351 How To Find Out How Much Traffic Your Website Gets

Lecture 352 How To Find Out What Country Your Traffic Is Coming From

Lecture 353 How To Find Out What Pages Are The Most Popular On Your Website

Lecture 354 Events And Conversions

Section 102: Levelling Up Your SEO Knowledge

Lecture 355 Topical Relevancy

Lecture 356 Tiered Link Building

Lecture 357 Google AI & Machine Learning

Section 103: Introduction To Manual SEO Audits

Lecture 358 What Is an SEO Audit + How Google Works

Lecture 359 What Tools Can You Use For An SEO Audit?

Lecture 360 Crawling Your Website - An Overview

Lecture 361 URLs + 404 Pages + Optimized URLs

Lecture 362 Page Titles

Lecture 363 Meta Descriptions

Lecture 364 Heading Tags (H1 & H2s)

Section 104: Competitor Research

Lecture 365 Competitors

Section 105: URL Structure for SEO

Lecture 366 Do Keywords In Domain Or Exact Match Domains Matter?

Lecture 367 URL Folder And Page Names Structures for SEO

Section 106: Google Analytics for SEO and Website Usability

Lecture 368 Google Analytics 4 for SEO

Lecture 369 Diving A Little Deeper Into Google Analytics 4

Lecture 370 Demo Of Google Analytics For A Google Website and Custom Reports

Lecture 371 How To Use The Google Search Console and Google Analytics Together

Section 107: Google Search Console SEO Tools To Check Search Performance And Indexing

Lecture 372 Disclaimer: In Case You Don't Have A Website Yet

Lecture 373 Setting Up Your Google Search Console for SEO

Lecture 374 Google Crawler, Google Indexing And Creating Your Sitemap.xml for SEO

Lecture 375 Submitting New URLs and Checking For Page Status And Indexing For SEO

Lecture 376 What If Your Page Doesn't Get Indexed By Google

Lecture 377 Where Your Pages Are Ranking And Page/Query Performance In SEO

Lecture 378 User Experience Section Of Google Search Console

Lecture 379 Google Core Web Vitals For SEO

Lecture 380 Google Search Console Exercise

Lecture 381 Google Search Console Exercise - Answer

Section 108: Finding And Removing Duplicate Content and Thin Content To Help Your SEO

Lecture 382 Ways Of Dealing With Thin or Bad Content and Whats Really Duplicate

Lecture 383 Finding Pages to Improve or Delete By Using The Google Search Console

Lecture 384 Identifying And Getting Rid of Bad Pages

Lecture 385 Ways To Find Duplicate Content

Lecture 386 Finding Duplicate Content Within Your Pages

Section 109: How To Get .edu links From Authoritative Univerisities To Boost SEO

Lecture 387 Introduction to .edu link, And Which Are Good and Bad

Lecture 388 How To Get Edu Links With Internships

Lecture 389 How To Get Edu Links With Scholarship

Lecture 390 Edu Link Exercise

Lecture 391 Edu Link Exercise - Answer

Section 110: Other SEO Backlink Strategies

Lecture 392 Linkable Asset For SEO To Make Your Link Building Easier

Lecture 393 Link-Begging Script Example You Can Use To Get Links For SEO

Lecture 394 How To Get Backlinks for SEO From Events

Lecture 395 How To Use Events To Build Links

Lecture 396 RadioGuestList For Link Building

Lecture 397 HARO For Link Building And Publicity

Lecture 398 LinkBuilding Exercise

Lecture 399 LinkBuilding Exercise - Answer

Section 111: Link Building And Boosting SEO With Memes

Lecture 400 Introduction to Link Building With Memes

Lecture 401 How To Begin Finding Viral Memes To Post On Your Social Media

Lecture 402 How To Create Your Own Image Memes In Minutes And For Free

Lecture 403 How To Create Your Own Gifs To Go Viral

Section 112: Local Google SEO and Google Map Ranking

Lecture 404 Introduction To Local SEO for Inbound Marketing

Lecture 405 Anatomy Of a Local SEO Search Result To See If As Google Or As An SEO Marketer

Lecture 406 How To Get On The Google Map SEO search results

Lecture 407 Ranking For Local SEO Searches Through Local Business Listing Directories

Lecture 408 Last Words On Local SEO and Doing Local SEO Anywhere Else In The World

Section 113: Practice Tests

Section 114: The SEO Course Assignment

Section 115: Introduction

Lecture 409 Why Email Marketing Is Important For Your & Your Business

Section 116: Email Marketing: First Steps

Lecture 410 Creating Your Free MailerLite Account

Lecture 411 Knowing The MailerLite Interface

Section 117: Strategies To build An Email List From Scratch

Lecture 412 First Step: Identify Your Customer's Needs

Lecture 413 What Are The Strategies For Building Your Email List?

Section 118: Creating A Lead Magnet That Attracts Thousands Of Clients

Lecture 414 What is a Lead Magnet and How It Will Help To Grow Subscriptions Exponentially

Lecture 415 Types of Lead Magnets and How To Choose The Best One For You

Lecture 416 Best Practices When Creating A Lead Magnet

Lecture 417 EBook - How to Create an irresistable Lead Magnet

Lecture 418 Video Series - How to Create an Irrresistable Lead Magnet

Lecture 419 PDF or Report - How to Create an Irrresistable Lead Magnet

Section 119: Subscriber Management on MailerLite

Lecture 420 Subscriber Management Overview on MailerLite

Lecture 421 Creating Groups on MailerLite

Lecture 422 Using Segments on MailerLite

Lecture 423 Importing or Exporting subscribers on MailerLite

Lecture 424 Remove inactive subscribers on MailerLite

Section 120: Landing Pages: Creating A Landing Page that Converts

Lecture 425 What is a Landing Page

Lecture 426 Creating an Irresistable Landing Page To Attract More Clients

Section 121: Subscription Forms: Capturing Visitors From Your Website

Lecture 427 Creating Subscription Forms In MailerLite

Lecture 428 Adding a subscription form to your website

Section 122: Email Automation in MailerLite

Lecture 429 Introduction to Email Automation

Lecture 430 Planning Your Email Sequence Like a Pro

Lecture 431 Creating An Email Sequence in MailerLite for new customers

Lecture 432 Activating and Testing your email automation

Section 123: Campaign Statistics: Using the data to grow

Lecture 433 Analyzing your Campaign Data.

Lecture 434 Anti- SPAM Policy. Keeping Your account healthy.

Section 124: How to A/B Test your Email Campaigns

Lecture 435 What Is A/B Testing And Why Is It Important?

Lecture 436 How to Plan Your A/B Test Campaign

Lecture 437 How to Create An A/B Text In MailerLite Step By Step

Section 125: What is the Best Day and Time To Send Your Emails?

Lecture 438 What 14 studies say about the best day to send email

Section 126: Deciding the Format & Style Of Your Emails

Lecture 439 The style you'll use in your emails

Lecture 440 10 ways to ensure your emails are mobile friendly.

Lecture 441 Personanlizing Your Email Content

Section 127: Support from MailerLite

Lecture 442 How to Get Support from MailerLite

Section 128: Introduction

Lecture 443 Welcome Video

Section 129: The Basics + Set Up

Lecture 444 What is Google Analytics and Why Is It Important?

Lecture 445 How To Set Up A Google Analytics Account & Install the Tracking Code

Lecture 446 How To Prevent Inflating Your Traffic Data

Lecture 447 How To Access The Demo Content

Lecture 448 Google Analytics Dashboard Walkthrough

Section 130: Analyzing The Data

Lecture 449 How To Find Out How Much Traffic Your Website Gets

Lecture 450 How To Find Out What Country Your Traffic Is Coming From

Lecture 451 How To Find Out What Pages Are The Most Popular On Your Website

Lecture 452 Learn Who Your Visitors Are - Demographics Reports

Lecture 453 How To Find Out What Sources & Channels Send You The Highest Quality Traffic

Lecture 454 Real Time Reports - How To Measure Marketing Performances Live

Lecture 455 Analyzing DAU, WAU and MAU

Section 131: Goal Setting & Tracking

Lecture 456 Events and Conversions

Lecture 457 How To Track Form Submissions

Lecture 458 How To Track Results From Specific Marketing Activities

Section 132: Google Analytics 4 - Practical Tips

Lecture 459 Browser's Language

Lecture 460 Location Data

Lecture 461 Browser's Conversion Rate

Lecture 462 Device Category

Lecture 463 Screen Resolution

Lecture 464 Page Speed Insights

Lecture 465 Mobile Operating System

Lecture 466 Landing Pages

Lecture 467 Paid Traffic And Landing Pages

Lecture 468 Site Search Data

Section 133: Analysis: Traffic Volume

Lecture 469 Lets Analyze Beginner Traffic Data

Lecture 470 Where are Your Users Coming From

Section 134: Analysis: Traffic Relevance

Lecture 471 Demographics Of Your Target Audience

Lecture 472 Devices and Technology of Your Visitors

Lecture 473 Finding Useful Details About the User

Lecture 474 Identifying Overlapping Segments Of Your Visitors

Section 135: Analysis: How Google Analytics 4 Works

Lecture 475 How Google Analytics 4 Works

Lecture 476 Page-Level Analysis of Your Website

Lecture 477 Cohort Analysis - Granular Analysis

Lecture 478 More Data on Business Goals

Lecture 479 Business Goal Analysis With Monetization Reports

Lecture 480 Revisitng the Monetization Reports

Section 136: Customization: Custom Reports & Data Studio Introduction

Lecture 481 Customized Tabular Reports In GA4

Lecture 482 Google Looker Studios Basics

Section 137: Implementation: Google Analytics 4 with Tag Manager

Lecture 483 Create a new Google Tag Manager Account

Lecture 484 Link The Website, Google Analytics 4 amd Google Tag Manager

Section 138: Reports

Lecture 485 Campaign Tracking

Lecture 486 Campaign URL Builder

Lecture 487 Retention Reports

Lecture 488 GA4 Explore Overview

Section 139: Google Analytics 4 Course Assignment

Section 140: Introduction to Google Tag Manager

Lecture 489 Welcome Video

Lecture 490 What is Google Tag Manager and Why Do You Need it

Section 141: Google Tag Manager Installation and Browser Set Up

Lecture 491 Useful Chrome Plugins For Working With Google Tag Manager

Lecture 492 Create a Google Tag Manager Account

Lecture 493 The Overview of 5 Google Tag Manager Installation Methods

Lecture 494 Setup Google Tag Manager on Wix

Lecture 495 Setup Google Tag Manager on Wordpress

Lecture 496 Setup Google Tag Manager on Shopify

Lecture 497 Setup Google Tag Manager on Squarespace

Lecture 498 Inject Google Tag Manager Container to any Website

Section 142: Google Tag Manager Interface Overview and Best Practices

Lecture 499 GTM Interface Overview

Lecture 500 Best Practices & Considerations

Business owners who want to use digital marketing (SEO, Google Ads, Email marketing and many other strategies) to grow their business,Anyone who doesn't want to pay big bucks every month outsourcing Digital marketing to an agency - Learn how to do it yourself!,Anyone who owns a website and wants to increase web traffic, conversions, and sales,Entrepreneurs, business owners, bloggers, social media fans

Show Content

Spoiler
https://anonymz.com/?https://www.udemy.c...-ga4-more/

Download from RapidGator

Show Content

Spoiler
https://rapidgator.net/file/0e0b683b28dd...ab8b97fcc/
https://rapidgator.net/file/0b8780f1c297...f610fa5c1/
https://rapidgator.net/file/408df71af01f...892a805c8/
https://rapidgator.net/file/1beae78d29ba...5f32c422c/
https://rapidgator.net/file/565b3eacd525...f223b1c05/

Download from Keep2Share

Show Content

Spoiler
https://k2s.cc/file/cd50853101185
https://k2s.cc/file/f68dc27854344
https://k2s.cc/file/c925aac69470d
https://k2s.cc/file/7073ec2f19c6f
https://k2s.cc/file/b0526b85bfb97

Premium Links

Show Content

Spoiler
https://nitroflare.com/view/C5F47F211B3750A/
https://nitroflare.com/view/BA11974AF41B51B/
https://nitroflare.com/view/ED6DF80296B208B/
https://nitroflare.com/view/9B8F3DB2020D519/
https://nitroflare.com/view/51B39F30637BDFF/